Research on Marketing Strategy of Boonie Bears Series Animation

DOI

10.2991/sohe-19.2019.69How to use a DOI?

Keywords

Boonie Bears, Animation, Marketing Strategy

Abstract

The Research takes the most popular series of animation works of Boonie Bears in China as the research object by SWOT, 4P theory, PEST and Five-capacity and other analysis methods to research marketing strategy. The results show that the products of the series are abundant, the price is reasonable, the channels are diversified, the promotion is comprehensive and effective. In the future, we can further enhance and strengthen the quality of product innovation, expand marketing channels and improve service quality.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Wu
AU  - Wei Bi
AU  - Jiede Wu
PY  - 2019/05
DA  - 2019/05
TI  - Research on Marketing Strategy of Boonie Bears Series Animation
BT  - Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019)
PB  - Atlantis Press
SP  - 409
EP  - 415
SN  - 2352-5398
UR  - https://doi.org/10.2991/sohe-19.2019.69
DO  - 10.2991/sohe-19.2019.69
ID  - Wu2019/05
ER  -