Uncovering Job Satisfaction: The Role of Internal Marketing

DOI

10.2991/soshec-18.2018.15How to use a DOI?

Keywords

internal marketing; corporate entrepreneurship; organizational support, job satisfaction

Abstract

In service-oriented companies, the function of internal marketing are to attract, retain, and motivate the quality of their employees by continuing to improve their ability to deliver services quality. Internal marketing focuses on effective internal organizational achievements and exchanges between organizations and employees as a prerequisite for successful external exchange. The internal marketing relevance to service operations lies in improving service quality in customer-oriented companies. This study seeks to examine the direct influence of internal marketing and corporate entrepreneurship on job satisfaction with organizational support as a moderator variable in the scope of Small and Medium Enterprises (SME’s). The results of data analysis using Moderated Regression Analysis (MRA) on the owners and employees of SME’s found that internal marketing and corporate entrepreneurship directly affect job satisfaction and moderated by organizational support

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yessy Artanti
AU  - Widyastuti Ms.
AU  - Andre Dwijanto Witjaksono
PY  - 2018/07
DA  - 2018/07
TI  - Uncovering Job Satisfaction: The Role of Internal Marketing
BT  - Proceedings of the 2nd Social Sciences, Humanities and Education Conference: Establishing Identities through Language, Culture, and Education (SOSHEC 2018)
PB  - Atlantis Press
SP  - 71
EP  - 76
SN  - 2352-5398
UR  - https://doi.org/10.2991/soshec-18.2018.15
DO  - 10.2991/soshec-18.2018.15
ID  - Artanti2018/07
ER  -