Business Model Analysis of Community E-commerce Platform Based on New 4c Theory

Take Xiaohongshu as an Example

DOI

10.2991/assehr.k.210121.096How to use a DOI?

Keywords

Xiaohongshu, New 4c theory, Community e-commerce platform

Abstract

With the rapid development of the mobile Internet economy, the community economy as the carrier has gradually developed, and increasing enterprises have begun to pay attention to the consumption characteristics of users in the era of mobile e-commerce. Managing users in a community way has become a new way of customer relationship management in the new era. In order to provide reference for the development of social e-commerce platform enterprises, this paper takes Xiaohongshu as research object, analyzes its business model platform with new 4c theory, finds its successes and shortcomings, and puts forward suggestions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruixuan Song
AU  - Haijun Lu
PY  - 2021
DA  - 2021/01/23
TI  - Business Model Analysis of Community E-commerce Platform Based on New 4c Theory
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 462
EP  - 465
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.096
DO  - 10.2991/assehr.k.210121.096
ID  - Song2021
ER  -