Consumer Power in the Digital Age in China Travel Market and the Strategic Management Trend in China Online Travel Industry

DOI

10.2991/ssemse-15.2015.241How to use a DOI?

Keywords

China travel market; Consumer power in the digital age; China online travel industry; strategic management

Abstract

With the rapid development of China's economy, China's tourism market entered into a stage of great development. The popularity of the Internet makes people more and more incline to use the Internet to buy travel products, Chinese consumers' purchasing power to be reckoned seriously in the digital age, huge potential tourism market with diversity need to be explored. In such a background, Chinese online travel companies must comply with the demand in age of the Internet and have a good grasp of the whole tourism market, online enterprises themselves should do some adjustment on the strategic management accordingly as well. By using the theory of four consumer power source theories, the paper discusses the dramatic structure change in China Travel service industry and the development of latest trends of online travel service companies in China.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.P. Ma
AU  - L. Bai
AU  - H.W. Luo
AU  - Y.J. Liao
PY  - 2015/11
DA  - 2015/11
TI  - Consumer Power in the Digital Age in China Travel Market and the Strategic Management Trend in China Online Travel Industry
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 942
EP  - 944
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.241
DO  - 10.2991/ssemse-15.2015.241
ID  - Ma2015/11
ER  -