Design of Kid Toy Packaging: A Questionnaire Study

DOI

10.2991/ssemse-15.2015.362How to use a DOI?

Keywords

Kid toy packaging; Optimal design; Visual perception; Social cognition

Abstract

For the kid toys, the purchasers and the users are different persons; the purchasers are often the parents and the users are the children. To get an optimal kid toy package, it is necessary to analyze the correlation between the kid toy packaging and purchasing behavior. The questionnaires are used to get the preference distribution of kid toy packaging elements in this paper. The statistical results show that the preference to the packaging elements of the children and the parents are similar to each other although there are some differences in details, which were shown by a case study. Through the preference test of the kid toy packaging, the principals to choose the kid toy packaging elements were proposed, which can help to achieve optimal design for kid toy packages.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shijian Cang
AU  - Pingping Li
AU  - Hanqing Ren
AU  - Guifang Jin
PY  - 2015/11
DA  - 2015/11
TI  - Design of Kid Toy Packaging: A Questionnaire Study
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 1415
EP  - 1418
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.362
DO  - 10.2991/ssemse-15.2015.362
ID  - Cang2015/11
ER  -