Research on the Management Path of Network Public Opinion Crisis in Universities under the Background of “Micro-era”

DOI

10.2991/sser-18.2018.55How to use a DOI?

Keywords

Network Public Opinion in Colleges and Universities; Dissemination Characteristics; Management Path

Abstract

After entering the era of new media, all kinds of crises that use the Internet as a carrier have frequently occurred. As a part of social public crisis management, the management of network public opinion crisis in colleges and universities is of great significance to the development of colleges and universities. This paper takes the new media as the research perspective, analyzes the problems existing in the management of crisis public relations in colleges and universities and proposes the strategies before, during and after the crisis according to the principles of the corresponding public relations crisis management.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Luo
AU  - Yiqun Wang
AU  - Chanti Wu
PY  - 2018/05
DA  - 2018/05
TI  - Research on the Management Path of Network Public Opinion Crisis in Universities under the Background of “Micro-era”
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 265
EP  - 270
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.55
DO  - 10.2991/sser-18.2018.55
ID  - Luo2018/05
ER  -