Research on Jingdezhen’s Competitiveness in the Cultural Industry

DOI

10.2991/sser-18.2018.70How to use a DOI?

Keywords

Jingdezhen; Cultural Industry; Competitiveness; Porcelain Culture; Tea Culture

Abstract

In the current era, culture is an important part of China’s overall national strength and it is also the main force for strengthening comprehensive national strength. Faced with the main contradiction between the people’s ever-increasing material and cultural needs and the unbalanced and uneven development proposed at the party’s 19th National People’s Congress, the development of cultural industries is particularly important. The cultural industry of the “Millennium Capital” Jingdezhen, as an important part of the Chinese culture, must also comply with the needs of the development of the times and improve the competitiveness of its own industries. Starting from the relevant definition of the cultural industry and the competitiveness of the cultural industry, this paper combines the development of Jingdezhen porcelain culture and tea culture, studies the advantages, disadvantages, opportunities, and challenges of Jingdezhen's competitiveness in the cultural industry, and tries to provide corresponding countermeasures to improve its industrial competitiveness.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aiping Zhou
PY  - 2018/05
DA  - 2018/05
TI  - Research on Jingdezhen’s Competitiveness in the Cultural Industry
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 335
EP  - 338
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.70
DO  - 10.2991/sser-18.2018.70
ID  - Zhou2018/05
ER  -