Fostering Harmony Between Religious People: Study on FKUB Bandar Lampung

DOI

10.2991/978-2-38476-046-6_51How to use a DOI?

Keywords

Diversity; inter-religious harmony; FKUB; religious communities

Abstract

The development of multi-channel communication is getting new opportunities for business people. Communication that shifts from traditional to digital causes companies to anticipate conditions by creating various channels that can remain integrated with each other. In the rapidly changing digital era, the marketing approach is not only focused on one interaction, but also focuses on virtual and physical relations among company and customers. Companies are required to focus on changing technology infrastructure and practices in economic transformation through an omnichannel strategy. Customers can interact with the company through extensive communication channels as they wish, without having to repeat information when switching channels Research from omnichannel management is gaining traction, with reports indicating that integrating omnichannel systems results in 250% greater buy frequency, 13% higher order value, 90% more customer retention, and 13.5% better engagement rates contrast with single-channel systems (Collins, 2019). This research seeks to assess the quality of integration in omnichannel, to identify perceived quality in determining cross-buying intentions and also the perceived value of customers towards the company. This study employs a quantitative methodology which is a method involving parameter estimation, hypothesis testing, establishing confidence intervals, and the relationship between two or more properties (variables) for parameters that have a certain known normal distribution. Then analyzed using the method, factor analysis, and hypothesis testing using PLS. Customers of Tokopedia represent the study’s primary unit of analysis. The number of samples is 120 respondents. The findings of this study show that hypothesis H1 does not support the channel service configuration variable and does not have a significant effect on omnichannel integration quality (INQ). Hypothesis H2 supports the hypothesis that content consistency has a significant effect on omnichannel integration quality (INQ) and H3 supports the hypothesis that process consistency has a significant effect on omnichannel integration. Quality (INQ) and H4 assurance quality have a significant effect on omnichannel integration quality (INQ). H5 is also supported by omnichannel integration quality which has a substantial impact on the cross buying intention. H6 is supported by the hypothesis that cross buying intention gives significant impact for perceived value then H7 is supported by omnichannel integration quality that reveals considerable impact perceived value.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Joni Putra
AU  - Ade Imelda Frimayanti
AU  - Rima Yuni Saputri
AU  - Aryan Danil Mirza. BR
PY  - 2023
DA  - 2023/05/02
TI  - Fostering Harmony Between Religious People: Study on FKUB Bandar Lampung
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 511
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_51
DO  - 10.2991/978-2-38476-046-6_51
ID  - Putra2023
ER  -