Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)

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Shrimp Farming Business Ecology: Internet of People (IOP)-Based Digital Marketing

Authors
Diang Adistya1, *, Iqbal Harori2, Ahmad Efendi1
1Doctor of Environmental Science, Lampung University, Bandar Lampung, Lampung, Indonesia
2Business Administration Science, Lampung University, Bandar Lampung, Lampung, Indonesia
*Corresponding author. Email: diang.adistya@fisip.unila.ac.id
Corresponding Author
Diang Adistya
Available Online 2 May 2023.
DOI
10.2991/978-2-38476-046-6_23How to use a DOI?
Keywords
ecology; Vannamei Shrimp; IOT
Abstract

This research was conducted with the aim of knowing the ecology of the exclusive vannamei shrimp pond business. Good ecology will have an impact on the yield of vannamei shrimp ponds. High yields will encourage increased marketing of vannamei shrimp. This is good and the results are increasing through the marketing mix. This research was conducted at PT. Sebalang Berkah Tarahan Village, Katibung District, South Lampung Regency. The method used in this research is qualitative method. From the results of the study that the hatchery carried out at PT. Sebalang Berkah started with the distribution of 12 ponds, with a total stocking of 150,000 vannamei seeds per pond that produced 2.5 tons per pond at harvest. Based on these data, it shows that the ecology of the pond environment is in good condition. Meanwhile, efforts to increase the marketing of vannamei shrimp seeds are carried out with a marketing mix strategy, namely product, price, place, promotion, people, process, and physical environment.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 May 2023
ISBN
10.2991/978-2-38476-046-6_23
ISSN
2352-5398
DOI
10.2991/978-2-38476-046-6_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Diang Adistya
AU  - Iqbal Harori
AU  - Ahmad Efendi
PY  - 2023
DA  - 2023/05/02
TI  - Shrimp Farming Business Ecology: Internet of People (IOP)-Based Digital Marketing
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 235
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_23
DO  - 10.2991/978-2-38476-046-6_23
ID  - Adistya2023
ER  -