Service Performance Analysis of Halal Tourism Based on CHSE Protocol in New Normal Era in Lampung Province

DOI

10.2991/978-2-38476-046-6_65How to use a DOI?

Keywords

Halal Tourism; CHSE Protocol; New Normal; Service Quality; Satisfaction

Abstract

Halal tourism in Lampung is still in the introduction stage when viewed from the product life cycle. Lampung Province has great potential, but has not been managed optimally due to a lack of operational budget from the government, some tourist facilities seem inadequate, still lack facilities, cleanliness, parking areas, and lack of road access. The CHSE Protocol as a reference for the implementation of tourism by the Indonesian Ministry of Tourism and Creative Economy in the new normal period is an absolute requirement to avoid the increase in Covid-19 cases which have had a bad impact on the Indonesian economy, especially the tourism sector which was paralyzed during the pandemic. The main problems of this research are: a) how is the performance of the quality of halal tourism services provided to tourists in Lampung province during the new normal period? b) How is the level of conformity between expectations and the performance of halal tourism services felt by tourists in the new normal? The purposes of this study are: a) to determine the performance of the quality of halal tourism services provided to tourists, b) to determine the level of conformity between expectations and the level of performance of halal tourism services perceived by tourists. The research method is descriptive verification by distributing questionnaires. The sample method is non-probability sampling, with purposive sampling technique for halal tourists who enjoy halal tourism services in the province of Lampung. The validity test uses factor analysis and Cronbach alpha as the reliability test. Qualitative data analysis uses frequency tabulation to describe the demographics of respondents, while quantitative analysis uses important performance analysis, Cartesian diagrams to map critical attributes that need to be addressed to support better service quality, increase the number of tourist arrivals, increase regional income and Indonesia’s GDP.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Toni Wijaya
AU  - A. Rudy Fardiyan
PY  - 2023
DA  - 2023/05/02
TI  - Service Performance Analysis of Halal Tourism Based on CHSE Protocol in New Normal Era in Lampung Province
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 656
EP  - 668
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_65
DO  - 10.2991/978-2-38476-046-6_65
ID  - Wijaya2023
ER  -