Intention to Revisit Culinary Tourism

DOI

10.2991/978-2-38476-046-6_20How to use a DOI?

Keywords

attraction; culinary tourism; memorable food experience; revisit intention; extended TPB

Abstract

This study aims to analyze the intention of tourists to return to culinary tourism using the Theory of Planned Behavior, which was expanded by adding a memorable food experience (MFE) construct. The study used a survey method with non-probability sampling and a purposive sampling technique. The research sample consists of 209 tourists who had visited culinary tourism in Lampung Province. Data analysis using PLS-SEM. The results showed that memorable food tourism significantly influenced the attitudes and intentions of tourists to revisit culinary tourism. It was also found that the extended TPB model with the addition of a memorable food experience variable can increase the variety of intentions to return to culinary tourism. This research is useful for body knowledge, especially for culinary tourism, and has implications for culinary business actors.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Roslina
AU  - Habibullah Jimad
AU  - Aida Sari
PY  - 2023
DA  - 2023/05/02
TI  - Intention to Revisit Culinary Tourism
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 204
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_20
DO  - 10.2991/978-2-38476-046-6_20
ID  - 2023
ER  -