Impact of Covid 19 Towards the Sustanaibility of Micro, Small, and Medium-Sized Enterprises in Bandar Lampung City

DOI

10.2991/978-2-38476-046-6_30How to use a DOI?

Keywords

COVID-19 Pandemic; MSME; Production and Income; Strategy to Survive

Abstract

Lampung Province’s economic growth during COVID-19 has decreased by 1.67%. Nite that Bandar Lampung City as an economic center in Lampung Province has many Micro, Small, and Medium-Sized Enterprises (MSMEs) which are certainly affected, especially production and income. The purpose of the study is to analyze the impact of Covid 19 on business performance and determine the survival strategy of MSME actors in Bandar Lampung City during Covid 19. The research method used in this study is a survey method. Then, the respondents are MSME actors totaling 47 people. Determination of respondents is performed intentionally (purposive sampling) by taking into account the location of the business. The analytical method used is descriptive quantitative. The results show that (1) there are a significant change in the amount of production and income, especially in the type of small and medium enterprises, which is around 50%. The decline in revenue is due to the COVID-19 pandemic which causes a decrease in the number of buyers due to activity restrictions. (2) The strategy to survive during the pandemic is to keep producing but reduce the amount of production to 50 – 80. In addition to selling at their usual place of marketing, business actors also travel around the location of people’s homes, and utilize the technology of online application services (such as Go-food and Grab-food) and WhatsappKeywords—Village Development Index (IVD), Village Fund Allocation (ADD), Poverty (POP), Human Development Index (HDI), and Economic Growth (GE).

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Erlina Rufaidah
AU  - Dwi Haryono
AU  - Annisa Yulistia
PY  - 2023
DA  - 2023/05/02
TI  - Impact of Covid 19 Towards the Sustanaibility of Micro, Small, and Medium-Sized Enterprises in Bandar Lampung City
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 306
EP  - 313
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_30
DO  - 10.2991/978-2-38476-046-6_30
ID  - Rufaidah2023
ER  -