The Design of Future Business Education: Post-pandemic Challenges and Opportunities

Recommendation for Business Education Learning Method

DOI

10.2991/978-2-494069-35-0_120How to use a DOI?

Keywords

Business Education; Learning Strategies; Higher Education; Post-Covid-19 Pandemic

Abstract

The Covid-19 pandemic crisis has posed profound challenges to higher education's ability to adapt to rapid and considerable changes. This paper aims to investigate the opportunities and challenges that this new situation post-pandemic brings to society, particularly the field of business education; and the business learning strategies relevant to the current and future business culture. Moreover, the outbreak acted as a wake-up call, possibly propelling previously conservative business schools toward more sustainable, innovative, and critical thinking, also socially aware. A quantitative descriptive approach is proposed to analyze and discover business learning strategies relevant to present and future business contexts, implementation of digital business, business challenges, and business education opportunities. The author argues that after the pandemic, it will be more relevant if lectures for business learning are delivered in a hybrid manner. The finding shows that in the future, practice is preferred to take precedence over theory in the implementation of both conventional and digital business learning. Digital applications mastery, and wisdom in the use of digital technology is also found to be very important for both the present and future. Additionally, business education is still relevant today and in the future to both generate and get absorbed in employment. The study suggests that universities need to adopt a more flexible approach to teaching business students how to handle uncertain futures in order to prepare them for the rapid social and economic changes brought on by the unprecedented global Covid-19 crisis.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Harti Harti
PY  - 2023
DA  - 2023/01/17
TI  - The Design of Future Business Education: Post-pandemic Challenges and Opportunities
BT  - Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)
PB  - Atlantis Press
SP  - 990
EP  - 1001
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-35-0_120
DO  - 10.2991/978-2-494069-35-0_120
ID  - Harti2023
ER  -