Rural Tourism Recovery Strategy for Strengthening the Village Economy

DOI

10.2991/978-2-494069-35-0_103How to use a DOI?

Keywords

strategy; cluster; tourist village; tourism; length of stay

Abstracts

Tourism sector is one of the leading national sectors that has multiplier effect on other sectors that may encourage the national and regional economic development. Tourist village is used as an alternative strategy in village development. Central Java is one province with a large number of tourist villages. Several areas in Central Java are developing tourist villages, one of which is Jepara Regency that is developing cluster-based tourist villages. Jepara Regency has three clusters of tourist villages with each characteristic and potential. This research aims at formulating a development strategy of tourist village cluster as an effort to increase the length of stay of tourists. It uses a mixed approach using primary data, the determination of research sample using the key-person method with purposive sampling technique. It uses a SWOT analysis technique. The analysis has found that determining the development strategy of tourist village clusters in Jepara Regency as an effort to increase the length of stay of tourists resulted in the Strength-Opportunity (SO) strategy in three clusters of tourist villages. It is implicated in increasing tourist village attractions by utilizing the potential of tourist villages that have not been managed yet; building public facilities and tourism facilities that support tourist villages; optimizing human resources; conducting branding, advertising, and selling through social media, print media, and cooperation with private sectors by holding routine activities, festivals, and tour packages; and maximizing TIC as a tourist information center and DESWARA as a tourist village coordinator in Jepara Regency.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fafurida
AU  - Lufiana Nur Atika
AU  - Shanty Oktavilia
AU  - Phany Ineke Putri
PY  - 2023
DA  - 2023/01/17
TI  - Rural Tourism Recovery Strategy for Strengthening the Village Economy
BT  - Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)
PB  - Atlantis Press
SP  - 848
EP  - 857
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-35-0_103
DO  - 10.2991/978-2-494069-35-0_103
ID  - 2023
ER  -