Proceedings of the 1st UPY International Conference on Education and Social Science (UPINCESS 2022)

Exploring the Relationship of Local Marketplace and Customer Using a Construal Level Theory

Authors
Guruh Ghifar Zalzalah1, *, Fikri Farhan1
1Faculty of Business, Universitas PGRI Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: guruh@upy.ac.id
Corresponding Author
Guruh Ghifar Zalzalah
Available Online 15 December 2022.
DOI
10.2991/978-2-494069-39-8_37How to use a DOI?
Keywords
Construal Level Theory; Psychological Distance; Marketplace
Abstract

Technological developments at this time are very advanced, one of them is internet technology, the marketplace is one of the products that produced from internet technology where it makes convenient for the community in carrying out their economic activities. The increasing use of internet technology and mobile devices such as smartphones facilitates people’s activities in daily activities, especially in the activities of buying and selling products and services and Indonesia has a large market share for the marketplace. This study uses Construal Level Theory (CLT) as a conceptual framework to understand the effect of individual psychological distance from an object. Construal Level Theory is the process of generating the use of representations in guiding individual judgments in the presence of psychological distance. This study aims to understanding the relationship of local marketplace with customers using construal level theory as methodology. The findings of this study reveal that the construal level theory can predict the relationship of marketplace with their customers. This study provides interesting insights about e-commerce business in Indonesia by using a construal level theory. The limitation of this study rests on its findings which cannot be generalized to a wider e-commerce business community as it focuses only on the context of Indonesia.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st UPY International Conference on Education and Social Science (UPINCESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 December 2022
ISBN
10.2991/978-2-494069-39-8_37
ISSN
2352-5398
DOI
10.2991/978-2-494069-39-8_37How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Guruh Ghifar Zalzalah
AU  - Fikri Farhan
PY  - 2022
DA  - 2022/12/15
TI  - Exploring the Relationship of Local Marketplace and Customer Using a Construal Level Theory
BT  - Proceedings of the 1st UPY International Conference on Education and Social Science (UPINCESS 2022)
PB  - Atlantis Press
SP  - 400
EP  - 408
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-39-8_37
DO  - 10.2991/978-2-494069-39-8_37
ID  - Zalzalah2022
ER  -