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Questing for Brand Authenticity of Luxury Products: Consumers' Goal-contingent Process as Self-image Conformation Online

Samuel Kwok, Kate Maguire, Gertrude Shotte
This paper draws attention to the question of brand authenticity of luxury products when consumers shopping online. Illustrations from most of the luxury brands show that marketers control the ways and timing of the marketing information dissemination process. Attributes of a luxury product, for example,...

Research on the Construction of the Quality Assurance System of Undergraduate Teaching in Chinese Medicine Universities

Yan Bi, Donghui Yue
after the continuous expansion of the educationscale in China and the full full implementation of the undergraduate teaching reform project, the teaching quality of higher education is more and more concerned by the society, and the higher education is gradually developing towards the connotation construction...
Proceedings Article

Study on the Land-lost Peasants’ Entrepreneurship

Huihui Yan
With the constant promotion of the urbanization,the land-lost peasants increase rapidly in China. Land-lost peasants, not only lost their social security brought by their own land, and can't get social security rights as ordinary citizens.If combined with unemployment, land-lost peasants became a new...

The Aesthetic Life of Image Time Influences on Chinese Traditional Arts

Ruixia Song, Changyu Fu
How to solve the relationship between the Chinese traditional art forms with today's characteristics of the image of the times, and reasonable develop their own problems. This is the main problem to be discussed in this paper. The first, clear understanding of Chinese traditional art forms and contemporary...
Proceedings Article

Application of Artificial Intelligence to Cross-Screen Marketing: A Case Study of AI Technology Company

Te Fu Chen, Tsai-Fong Tan, Chieh-Heng Ko
The study constructs a framework for a multi-screen marketing platform through comprehensive analysis of theory and practice, the model provides practical insights and strategies to help marketers successfully deliver against business goals, while they implement the application of artificial intelligence...

Research on Project-driven Immersive Practical Teaching Style

Jinbo Bai, Hongbo Li
There are some deficiencies in the traditional practical teaching. For examples, students remember numerous knowledge points, but can't grasp the relations between them and don't know how to use them and where can they be applied; students passively learn knowledge, and their interests and personalized...

Research on Power Supply Company Investment Scale Simulation Model and Strategy based on System Dynamics under New Electricity Reform

Li Zhao, Junjian Zheng, Jiawen Ye, Wei Liu, Jiaxin Zhao
Since 2016, the reform of power selling side has been coordinated with the reform of electricity price, trading system and power generation plan. With the improvement of the local power planning system, the planning power of power supply companies will be transferred to the government and the planning...

The Strategies for Minimizing the Linear Dislocation between Arabic-Javanese Translation of Islamic Moral Ethic Books

Muhammad Yunus Anis
this research will elaborate the Theme and Rheme in Arabic Javanese translation, especially in Islamic Moral Ethic Books. The construction of Theme and Rheme had been related dominantly with textual equivalence between Arabic language (L1) and Javanese language (L2). There are two basic problems in this...

Optimization of English Teaching Model Based on Characteristics of Doctoral Students

Chunfen Feng
This paper makes a concrete analysis and research on the current situation of English teaching for doctoral students, discusses how to optimize teaching mode by full use of extracurricular network resources, and explores the implementation of international academic conferences, academic thesis writing...

Adaptive Capacity of Coupled Ecosystem – Social System in the Community Who Live in the Graviar : A Case Study the population in the areas of Brintik Hill Graveyard Communities in Semarang, Indonesia

Y.Y.F.R. Sunarjan
I see, there are two system in the world. Social system and ecosystem. There are multidimensional problems.. Individuals, families, groups in the population, in the areas of Brintik Hill Graveyard Communities in Semarang..They live in miserable housing conditions and have bad sanitary and hygienic conditions....

The Development of Tools for Designing the Local Characteristic Food Packaging Based on Digital Applications as an Attempt to Accelerate Education

Monica Hartanti, Nina Nurviana, Christine Claudia Lukman
Different varieties of local community products have sprung up, one of which is a food souvenir. The souvenirs certainly require a proper packaging design. Thus, the government has provided several facilities to cater to the needs. However, there is still a problem concerning the limited number of facilitators...

Research on the Rhetoricization Existence in Chinese Network Buzzwords: From Deviation to Visualization

Zhaomei Xing, Haiqing Chen
Nowadays, network buzzwords have reached varying degrees of abnormality, but it remains unexplored how systematically deviation and visualization, as two rhetoric devices, are embodied in network buzzwords. Therefore, taking “the 100 network buzzwords” collected by Yaowen Jiaozi as the data and the categorization...

On the Artistic Characteristics of Li Rui’s Novels

Jian Wang
Li Rui is a writer with distinguishing features with distinct characteristics in his works: extreme writing and Chinese consciousness, the former of which roots from questioning hardness of human beings, mental predicament in particular, and the later is the native consciousness as a Chinese writer....

Investigating EFL Learners’ Self-efficacy and Their English Learning Anxiety in Chinese University English Classroom

Xin Xiang, Chujun Hou, Leqi Peng, Xiaohan Qian
Emotion is an important factor that affects foreign language learning. This study conducted a questionnaire survey among 150 Chinese college students and an interview with 8 Chinese college students. Statistical analysis and thematic analysis were utilized to investigate students’ self-efficacy and learning...

Beyond the Hype: How Celebrity Endorsements and Brand Trust Influence Smartphone Purchase

R. Hurriyati, G. Razati, I. Ramadhan
This study aims to obtain an overview of brand credibility, celebrity endorsement, and purchase decisions, as well as the influence of brand credibility and celebrity endorsement on the purchase decisions of Vivo 5G smartphone consumers. This research uses descriptive and verification methods. The independent...

A Review of Regulating Cybercrime in Singapore

Hee Jhee Jiow
This paper is a commentary on my previous paper titled “Jiow, H. J. (2013). Cyber Crime in Singapore: An Analysis of Regulation based on Lessig’s four Modalities of Constraint. International Journal of Cyber Criminology, 7(1), 18–27. Retrieve from www.cybercrimejournal.com.” Given that it was written...

Prophetic Journalism in Muhammadiyah's Press Release on Sexual Violence Prevention

Andhika Pamungkas, Abdul Khohar, Rifma Ghulam Dzaljad
This study explores the utilization of prophetic journalism values in the creation of a press release by the Central Leadership of Muhammadiyah (PP Muhammadiyah) in response to the Regulation of the Minister of Education, Culture, Research, and Technology (Permendikbudristek) No. 30/2021 regarding the...

The Effect of Watching Horror Film on Health Children and Adolescents in Indonesia

Ima Liana Esa, Chairunnisa, Salsabila Rakhfi Khoirunnisa, Nailul Mona, Salva Feyza Najwa Zaferina
Horror films are one of the film genres that are in great demand by many people, one of which is children. The purpose of this study is to find out how horror films affect the personality and emotional state of the children who watch them. This research is aimed at children and adolescents in Indonesia,...

Self-Esteem and Self-Efficacy as Predictors of Students’ Achievement in Mathematics

Christopher R. Vergara
Students’ academic achievement is often attributed to their intellectual quotient. Thus, less emphasis was placed on non-cognitive factors of learning. This research inquiry explores how self-esteem and self-efficacy influence students’ academic performance in mathematics. The researcher used a descriptive-correlational...
Proceedings Article

Machine Learning Based System for Disease Detection and Personalised Health Recommendation

K. B. Kiruthik, R. Ivenroche, C. Manimegalai, A. Inbavalli
A Multi Disease Prediction System, or MDPS, uses cool machine learning methods! We focus on algorithms like Logistic Regression & Support Vector Machines (SVM) to predict specific diseases. Imagine a tool that’s easy to use; that’s made possible with the Streamlit library. The main goal? To create...

When and How Does Collections of Creatives Lead to Creative Collectives

Zujiang Ji, Yuanling Chen
This paper discusses creativity in the context of group diversity. In this study, we introduce a collective of diverse creatives that forms from creative individuals to a group of creative collectives. We also propose task orientation -- the tendency a group focus on effective task performance -- as...

Product Price Competition and Cooperation, and Stability of Enterprise Cooperation Will

Jinchao Wang
In enterprise development process, the price is a key influence factor for enterprises to gain the initiative status of market competition. Whether cooperation will between enterprises can achieve certain stability is also closely related to product price. Enterprise product price competition and cooperation,...

Conversational Interaction to Develop the Two-Word Stage of A Child’s Second Language Acquisition

Vina Nuzulul Fitria, Bachrudin Musthafa
Indonesian children are mostly taught to speak Bahasa Indonesia as their first language (L1) since they were born. However, there is a common tendency nowadays where most of Indonesian parents start to teach their newborn with the thought that the best time to teach their children a second language (L2)...

Mentoring for Teachers’ Competencies Development in the 21st Century

Wenhui Li
Mentoring plays an important role on developing teacher competencies in the 21st century. Through mentoring practice, teachers can not only gain knowledge, skill and attitude competencies, but also acquire professional development in the career path. The purpose of this article is to show how mentoring...

How Can the Conventional Travel Agent Survive in Digital Era?

A.A.A N. Harmini, Nyoman Mastiani Nadra, Ni Luh Eka Armoni
This research was conducted on some conventional Travel Agent located in Bali, especially in Badung regency. The purpose of this study is to know what must be done by convntional travel agents to survive in the face of the progress of online travel agents. The way of data collection is done by interviewing...
Proceedings Article

Research on Information Security Internal Control Mechanism of Intelligent Electric Grid

Feng Gao, Long Qin, Ying Yang, Fangfang Dang
As the foundation of intelligent electric grid safe and stable operation, information security involves every node of electric information systems which are difficult to manage and have a large number of users. It is important that how to promote the level of information security internal control. This...

Research on the Application of Mirror Materials in Contemporary Public Art

Siqun Xie
The application of mirror material in modern public art promotes the artistic atmosphere and urban artistic atmosphere of the urban public environment, highlights the unique personality and cultural characteristics of the city, and expresses the thoughts and feelings among people, natural environment...

A Web Based Application for Investment Evaluation of Medical Devices Development

Maresova Petra, Sobeslav Vladimir
The present research investigates investment evaluations in the context of medical device development, with an emphasis on a web-based application as the likely solution. In recent years, the medical industry has seen an evolution with new innovations revolutionizing how healthcare, treatments and patient...

Types of Communications Pattern for Overseas Students (Santri) in Cross-Cultural Adaptation in Pondok Pesantren

Erik Setiawan, Wiki Angga Wiksana, Ashabul Yamin Ashga
This study aims to find out how the overseas student (santri) adapts to the world of Islamic boarding schools (after this named Pondok pesantren). Not only about pesantren as a culture in particular, but also Indonesian culture in general, because these overseas students will interact fully with a heterogeneous...

Good Faith in the Implementation of Car Financing Agreements During the Covid-19 Pandemic

Sri Wahyuni, Efa Laela Fakhriah, Anita Afriana, Sonyendah Retnaningsih
One way that one can buy a car by instalment is through a financing company, one can pay payment instalments according to their ability, when the parties have agreed and signed a financing agreement then the parties have been bound by an agreement that is Binding on both parties, this is in accordance...
Proceedings Article

Research on the Core Competitiveness of Small and Medium-Sized Enterprises Based on Nvivo Text Mining Technology - Data from China

Zhang Sun, Shangjing Song, Jing Xiao
How to obtain and maintain competitive advantage is one of the important topics in strategic management research. Resource basic theory is an important analysis angle of strategic management. Understanding enterprises from the perspective of resources and capabilities can help enterprises to form more...

Research on the Compatible Development Model of International City and Street-Stall Economy—Take Shanghai as an Example

Cairou Yu
The street-stall economy is the product of the development of human society to a certain stage. It has played a certain role in providing transitional jobs for the unemployed, ensuring the livelihood of the vulnerable groups, promoting the sustained recovery, recovery of the economy and meeting the consumption...

Increasing Social Media Engagement Through Understanding the Uses and Gratification Theory

Angga Febrian, Nurul Husna
Describe Social-media is currently used as a marketing tool that has advantages compared to other media. However, not everyone understands how to use social media, especially marketers who are just starting their business and are starting to try to switch to digital marketing Background Problems: creating...

Advancing NGO Activism for Environmental Protection at the Age of Democratic Decline: A Cosmopolitan Perspective

Ais Shafiyah Asfar, Muhammad Asfar, I Gede Wahyu Wicaksana
To begin, we need to encounter the relationship between cosmopolitanism and the broader social and economic phenomenon called globalisation. From these argumentative links, conceptually and theoretically, we will be able to understand where and how to situate ecological stewardship and the role of NGOs...

The Impact of Visual Communication Design on Customer Retention Through Customer Experience in the Hotel Industry

Patricia Ariesta Hilman, Nila Krisnawati Hidayat
Many hotels still struggle to keep their Free and Independent Traveler (FIT) or individual public guests in the competitive hotel industry. During the COVID-19 outbreak, the number of FIT guests seemed low for a business hotel. Responding to the situation is crucial for a hotel to retain their existing...

Changes in Tourist Interests During a Pandemic: A Study of Travel Choices and Motivations Post COVID-19 Pandemic

Dedy Hermawan, Barthoven Vivit Nurdin, Simon Sumanjoyo Hutagalung
The Covid-19 pandemic that occurred at the beginning of 2020 seems to be a phenomenon that has a significant impact on all countries in the world and various sectors, one of which is the tourism sector which has drastically experienced a broad socio-economic impact. Various efforts to restore the tourism...
Proceedings Article

An Empirical Study on the Mechanism of Five-Entry Education to College Students' Innovation-Entrepreneurship Intention

Kuang Banghong, Yi Luxia, You Yucong
This paper explains and demonstrates how five-entry education philosophy functions as a mechanism to cultivate the innovation-entrepreneurship intention of college students. From the perspective of innovation and entrepreneurship, this paper, based on the theory of planned behavior, examines the impact...

Reform and Practice of College English Paperless Examination Based on ITEST Test System

Xiulian Du
With the development of information technology and mobile Internet, the conventional, single and static examination mode cannot meet the diversified examination requirements of students. It is an irresistible trend to explore new college English test models to meet the requirements of the times. Paperless...

Research on Advertising Planning Innovation against the Background of Media Integration

Songjiang Liu
The transformation of digital technology has brought about the transformation of the advertising industry and the integration of the advertising market. With the rapid development of microfilms, microfilm advertisements are also highly sought after, and a large number of highly acclaimed masterpieces...

Lesson Study Learning Community for Prospective Biology Teachers in Teaching Genetics

Eko Susetyarini
This current study aimed at describing the implementation of lesson study learning community for prospective biology teachers in teaching genetics. This study was descriptive. The subjects were sixth semester students of Biology Education Department University of Muhammadiyah Malang, in total of 25 students....
Proceedings Article

The use of computer-aided teaching software in the teaching of basketball tactics

Yanjun Chang
The development of computer-aided technology provides the material basis for the construction of the integration of learning theory and basketball tactics course. But computer-aided technology itself does not naturally promote teaching, how it reasonable design, the use of computer-aided technology can...

Research on the Financialization of Media Industry

Huang Yi
If information technology is the engine of the development of the media industry, then capital can be said to be the fuel that pulls the engine.In the process of China’s deepening reform and opening up, the traditional media industry has gradually realized industrialization and enterprise transformation....

The Importance of Restorative Justice in the Settlement of Criminal Actions Which Harm an Individual Interest

Beny Timor Prasetyo
Restorative justice is an approach that aims to build a criminal justice system that is sensitive to victims’ problems. Restorative justice is important in relation to crime victims, because this approach is a form of criticism of the current criminal justice system in Indonesia which tends towards retributive...

Visualization of Modern Warfare with Chinese Chess

Zixuan Wang
Some models visualize different warfare, such as dynamic images online, and real combat models. Although there are people comparing warfare and international relation with a game of chess, rarely have models appear. International relations are just like chess, where nations compete on a huge platform...

“Tame” the Masses: The Second Construction of China’s New War Films in Multiple Spaces

Meng Yang
Since its inception, movies have received wide attention and popular love from all walks of life. With the development of the entire film industry and the generational changes in the mainstream of the popular aesthetic consciousness, Chinese war-themed movies have different visual presentations and theme...

Ancient Liyangan: Settlements Friend Mountain

Sugeng Riyanto, Nanang Saptono, M. Fadhlan S. Intan, Putri Novita Taniardi
Since its discovery by sand miners in 2008, the Liyangan site in Purbosari Village and Tegalrejo Village, Ngadirejo District, Temanggung Regency, has become a priority in the research program of the Yogyakarta Archaeological Center. Several archaeological objects were discovered during a series of studies...

Islamic Education Teachers’ Strategy in Optimizing Students Moral and Religious

Demes Ilham Fikri, Muh. Nur Rochim Maksum, Mohamad Ali
Moral is a discussion that is not only a provisional moral system but also has a fantastic image. The emphasis on morals in Islam is recommended to be taught since childhood. It is because childhood is more conducive to teaching good behavior habits. Educators need a mature plan to educate children to...

Digital Maturity: Theory and Models Applied to Businesses in Vietnam

Pham Mai Chi, Pham Thi Thanh Hong
Factually, digital transformation has become an inevitable trend for businesses in the world as well as in Vietnam. However, to gauge the extent of businesses’ digital transformation, we need to know how digital maturity is. This article introduces the concepts of digital maturity, the relationship between...

Optimizing Sales Growth for Millennial-Owned Small and Medium-Scale Businesses in Malang City: The Influence of Product Design and Copywriting Strategies

Maria Goretti Wi Endang NP, Gunawan Eko Nurtjahjono, Muhammad Cahyo Widyo Sulistyo
This research examines how product design and copywriting affect sales in Malang City millennial-owned enterprises. This exploratory study uses a representative sample to determine the variables’ relationships. The Goodness of Fit Model in PLS analysis showed that product design and copywriting techniques...

Empirical Analysis of Commercial Financing' Impact on Social Donations to Private Foundations

Li-Xin Dai, Li-Ya Jiang
The Private Foundationrely on donations and investment income to exist and develop, it is still unclear how these sources of funding may interact or even influence each other. This empirical paper, Chinese private foundations as the research object, tried to reveal whether and how commercial funding...