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Marketing Strategies of Chinese Cosmetic Brands in Local Market

A Case Study of Florasis

Lan Yang, Wendi Meng, Yating Li
The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing...

Three Factors Leading to the Poor English Oral Performance of Chinese Teenage English Learners

Zeyu Li, Ziyi Zhao
Around the world, people use English as the general purpose language. In China, most students will learn English through primary school, junior high, and high school. The standard of mastering a language is how the learners can precisely and accurately use it. Daily communication (speaking), on the other...

The Impact of E-Commerce on the Growth of MSMEs in Indonesia

Andi Sumange Alam Abdullah
This study seeks to investigate the influence of e-commerce on the growth of micro, small, and medium-sized enterprises (MSMEs) in Indonesia. The rapid expansion of e-commerce in recent years has significantly contributed to the increase in revenue and market reach of MSMEs, enabling them to compete...

Digitalization as a New Stage in the Formation of Economic Relations

A U Mentsiev, M S-U Khaliev, E R Guzueva, A U Mentsiev, M Z Ashakhanova
From barter system trading, to paper currency and now to digital economy, the global economy has come a long way. With enhanced technology, the digitization has spurred the communication between people. People can interact with each other, and thus, the effect is quickly observed in the economy. The...
Proceedings Article

Design and Implementation of the Computer Monitoring and Management System for the Multi-mode Combination Timer Device

Pengfei Wu, Jianxun Li, Yujian Wang
The multi-mode combination timer device can receive the GPSGLONASS, No.1 BeiDou and loran-C at the same time. Since the multiple external frequency sources are introduced for the system, it is necessary to manage and monitor it. The wavelet decomposition atomic time algorithm is used to weight average...

Comparison of Different Asset Pricing Models Based on Alibaba and Tencent Stocks

Simin Lu, Xiaoyu Li, Yue Qi, Zhen Zheng
Determining the reasonable price for financial assets has always been hot topic in the field. In the search for the factors in the asset pricing, the prevailing methods are Capital Asset Pricing Model (CAPM) and Fama-French factor (FF3F) method. In addition, Dividend Discount Model (DDM) method is also...

Study on the Spatial-Temporal Evolution Law of 4A and Above Tourist Attractions in Jiangsu Province

Jie Yu, Yujie Zhang, Wei Zhang, Xinyao Wang, Ziqiang Liu
The establishment of tourist attractions, especially high-grade tourist attractions, is very important for the development of tourism and the optimization of its structure. Taking 235 4A and above tourist attractions in Jiangsu Province as the research objects coupled with geospatial analysis method,...

Professional Stress and Organizational Working Conditions of Space-Rocket Industry Employees as the Factors Determining Their Activities Productivity

S P Vashchuk, O A Sviderskiy, V V Rovenskay, I I Smyrnova
In the article the features of professional stress of space-rocket industry employees which is a current problem and a serious threat not only to do essential harm to their health but also to have a negative impact on productivity in the industry in general are considered. In the article the characteristics...

Exploring the Possibility to Feminize Four Macro-level International Relations Theories

Xianzheng Zhou
The traditional international relations theories such as realism, liberal institutionalism, world system theory, and Samuel Huntington’s theory of civilizational conflicts are all positive approaches because they strive to establish scientific models of how the international relations operate. However,...

Influence of Communication and Motivation to Team Innovation

Lei Qian
Teamwork become a trend of an effective method to deal with one project because it could gather people from different fields and consolidate their power to solve one problem. But some teams are not effective and cannot generate innovative solutions and great outcome, which waste resources on minimizing...

Constructing the Meaning of Martial Arts Situationalization in the Context of Internet + Sports

Xiaofeng Wu, Qifeng Zhou
Using the literature method and comparative analysis method, we analyze the phenomenon of traditional martial arts from “competition” to “artistry” in the digital era, with the “immersion” of western technocratic ideas and sports development models. How China’s traditional martial arts have returned...

ERP System as a Method of Effective Economic Management by the Example of the Russian Federation

R I Salimov, A A Trutneva, A P Snegurenko
Russian enterprises have installed systems or accounting modules of various systems that are not integrated among themselves, which cannot provide a complete picture of the financial condition of the enterprise. In this regard, the transition to an ERP system is of particular importance. The article...

Research on the Perfection of Juvenile Delinquency Community Correction System in China

Dian Jin
The youth community correction is in line with the conditions of community correction of juvenile criminal in community, by the judicial administrative organ and its dispatched institutions in the related departments and with the help of social forces, in the judgment or written order or decision within...
Proceedings Article

The Security of E-commerce Data Transmission

Guofang Zhao, Zhanyou Yan
The amount of data transmission in Electronic commerce (E-commerce) is growing, and the security requirements are also increasing. During the data transmission , the data transmission module is divided into four parts, They are respectively: the Internal network, isolation module, firewall and the untrust...

Suggestions on Carbon Asset Management of Power Grid Company under Double Carbon Targets

Bingjie Li, Song Gao, Hu Li, Shiyu Meng, Zesen Li, Xiaotong He, Jian Tan, Shiyu Meng, Song Gao, Hu Li, Zesen Li
Under the dual carbon goal, power grid enterprises are facing new development opportunities. In view of the new business format generated by the dual carbon goal, it is necessary to carry out the research on the carbon asset management of power grid companies to support the business expansion of emerging...

The Method of the Money Making Mechanism of TikTok

Tianchen Liang
This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and...

Contemporary Theoretical Models of Portfolio Risk

Siwei Qiang, Mengyao Wang, Wenwen Wu
Portfolio theory has been widely studied by scholars all over the world since its inception. The analysis and diversification of portfolio risk based on theoretical analysis as well as calculation has been the main research object of many financiers and scientists; the modern portfolio theory they created...

Research on Accelerating the Scientific and Technological Innovation and Development of Geological Prospecting Entities

Lamei Li, Yuan Yao1, Hao Yan, Fangfang Liu, Lei Wang, Junjie Yi, Qinghua Yan
Currently, geological prospecting entities are facing varying situations. To seize the chances of development, these entities shall continuously enhance their scientific and technological innovation, so as to take the path of sustainable development. From the perspective of macro geological view, macro...
Proceedings Article

Url Risk Assessment Using Machine Learning

G. Bhavya, B. Kumaraswamy, O. Kalyan Ram, A. Venkatesh, R. Venkatahema
In today’s digital age, cyber threats like phishing and malware attacks have become increasingly sophisticated, making it essential to develop advanced solutions to protect users. Phishing websites often disguise themselves as legitimate platforms, tricking users into entering sensitive information such...

An Application of Prior Knowledge on Detection of Brain Tumors in Magnetic Resonance Imaging Images

Sicong Chen
Brain diseases, such as brain tumors, are essential problems in people’s health. As a result, brain tumor detection has become a demanding and challenging task. In this paper, an interpretable method is proposed to introduce the prior knowledge of magnetic resonance imaging (MRI) images to brain tumor...

Green Economy Sustainability on MSMEs: Connecting on Quality of Human Resources to Facilitate Green Development

Dwi Nurvania Edar, Muhammad Idrus Taba, Rahmat Riwayat Abadi
This study aims to analyse the contribution of self-efficacy and passion for work to the success of the green economy in the sustainable MSME business sector. Self-efficacy is an individual's belief in their ability to achieve goals, while passion for work describes dedication and love for work....

Primary Source Analysis: The Constitution of Narbonne 1260

Guanjie Ding
After some reading and talking to people, I did have an answer that I’m satisfied with; clothing is something that people would commonly use to identify the state of mind and personality of an individual, also best reflects the spirit of a person. In Franciscan Order’s case my understanding is that,...

Proposals for Carbon Reduction Measures for Industrial Enterprises under the Dual Carbon Targets

Qiang Wu, Jian Tan, Song Gao, Zesen Li, Shiyu Meng, Xiaotong He
The global warming situation is serious, and the world’s awareness of climate change issues is deepening. According to the China Carbon Neutrality Study by 2060, the Global Energy Internet Development Cooperation Organization (G-2060) has reduced the number of tons from 10.9 billion tons in 2028 to 1.38...

Clothing Sales Management Strategy towards Increasing Revenue at Lakessi Central Market, Parepare City

Besse Faradiba, Muhammad Yunus Amar
This study aims to determine clothing sales management increasing household economic income in the central market lakessi Parepare City and to find out the management of clothing sales to increase household economic income seen from the perspective of sharia economics in Central Market Lakessi, Parepare. ...

Premarital Sexuality, Gender Relations and Unplanned Pregnancies in Sexual Double Standards

Jiayi Guo
Boys and men are believed to be praised and positively attributed by others for illegitimate sexual encounters, while girls and women are seen to be demeaning and stigmatized for similar behavior. In other words, men are rewarded for sexual activity, and women are devalued for the same activity. Sexual...
Proceedings Article

Improved Deep Joint Segmentation with Enhanced Feature Set for Cervical Spine Fracture Classification: A Comprehensive Literature Review

K. Goutham Raju, S. Ravikumar
Cervical spine fractures are critical medical conditions that demand rapid and accurate diagnosis due to their potential to cause severe neurological impairment or death. Traditional diagnostic methods relying on manual radiographic interpretation are often limited by subjectivity and time constraints....

Application of Game Theory in a Social Experiment Based on Hawk-Dove Model

Ruchu Yang
Based on the Hawk-dove model, the game was designed to examine people’s decision-making strategy factors. By analyzing vast scale of data from 8 games, which were conducted among high school students and college students, our assumptions were disproved that people with additional information and a chance...

Effect of Dividends as Moderator on Trading Volume and Stock Prices in the Green Economy

Ade Asriani, Syamsu Alam
This study aims to evaluate the performance of sustainable investments in the green economy sector, focusing on the paradoxical relationship between trading volume and stock prices, with dividends as a moderating variable. Using data from companies in the green economy sector listed on the Indonesia...
Proceedings Article

The Accurate Method for Removing Misalignment Errors from Testing Rectangular Optics

Zhu Li, Xiaokun Wang, Song Li
The limitations of current interferogram reduction software with Zernike polynomials in analyzing rectangular interferogram are illuminated. The Zernike polynomials are no longer orthogonal over an rectangular region and have no explicit physical meanings. The reasonable mathematical model for removing...
Proceedings Article

Multiple Types of Cancer Classification Using CTMRI Images Based on Learning Without Forgetting Powered Deep Learning Models

Avudurthi SaiKiran, D. Sarala, P. Raja Rajeshwari, Abhiram, K. Shiva Sai Prasad
Almost one in six deaths worldwide is due to infection, although the speed and accuracy of conventional diagnostic techniques are limited. Medical image analysis, such as CT and MRI scans, can now be done more quickly and accurately thanks to artificial intelligence (AI), which has become a potent tool...

Evolution process of land reclamation in Macao and its impact on economy and ecology

Shangchen Wu, Youshen Lu, Hanwei Fang
The city of Macao has always been a typical example of reclamation. With more room for variety of land uses especially for public facilities, it brings opportunities for city development. However, some unexpected impacts have been discovered regarding land reclamation in Macao. This article analysed...

Competitive Intelligence Gathering in Strategic Decision Making

Shuyi Liao, Keyi Lu, Lei Xv
Over recent years, due to globalization and the increasingly fierce market competition environment, organizations have started to capitalize on the significant use of competitive intelligence (CI) systems to provide valuable information resources for strategic decision-making. The process of CI includes...

The Causes of Depression and Its Social Factor

Jiupeng Xiang
Higher rates of depression in college students are more frequent now, probably caused by studying, stress, living away from their family, inefficiency in higher education or various discrimination, etc. Among all these factors, it is crucial to get a complete comprehension of depression and different...

Digital Financial Inclusion Innovation for Large and Medium-sized Commercial Banks

Case of the Agricultural Bank of China

Ruijie Li
Large commercial banks are critical financial entities in the development of inclusive finance, and they should play an essential leading role in the development of inclusive digital finance. Large commercial banks often face challenges in developing digital financial inclusion. Therefore, some banks...
Proceedings Article

Laddered Multilevel DC/AC Inverters used in Solar Panel Energy Systems

Fanglin Luo
Multilevel DC/AC Inverters have various structures. They have many advantages. Unfortunately, most existing inverters content too many components (independent/floating batteries/sources, diodes, Capacitors and switches). The author introduces the "Laddered Multilevel DC/AC Inverters” in this paper that...

How Waste Reduction Strategies Shape Sustainable Supply Chain Resilience: A Narrative Review

Nurazmi Afifah, Musran Munizu
This study explores the key strategies for waste reduction in supply chains and their impact on enhancing supply chain resilience. Through a narrative review of 25 articles, various waste reduction strategies, such as supply chain optimization, the adoption of 3R principles (Reduce, Reuse, Recycle),...

Discover Factors Which Have Effects on Airbnb’s Stakeholders by Using Python

Using Sydney Airbnb as an Example

Ziqi Wan
This report is aimed at the analysis of Sydney’s Airbnb data to provide advice to related stakeholders. Data processing, feature engineering, and model building methods were utilized to realize that endeavour. A reliable dataset can only be formed when firstly using the data cleaning process. Linear...
Proceedings Article

DC-modulated AC/AC converters

Fanglin Luo
Traditional methods of AC/AC converters have general drawbacks: output voltage is lower than input voltage, the input side THD is poor and output voltage frequency is lower than input voltage frequency by using voltage regulation method and cycloconverters. We introduce the novel approach - DC-modulated...

Research on Marketing Innovation of Luckin Coffee

Xiaocong Cao
It is very essential for an enterprise to have a good marketing strategy and properly apply the new mode, especially for emerging enterprises such as Luckin coffee. Luckin was pushed to the forefront of the storm because of financial fraud two years ago, but now it has become a model of the rapid development...

Strategy Basis for the Development of Scientific Potential in the Innovative Economy of the Russian Federation

O Yu Kirillova, T S Kopycheva
In the Russian economy, science and the academic community are traditionally responsible for creating innovations, which various research institutes and educational organizations graduate and train employees for. The most significant is the postgraduation institute, which has become the third step in...

Research on the Balance of Per-Pupil Education Expenditure in High Schools in China

Yihong Gan
Educational equity is not only an attractive social ideal, but it also serves to advance social equality. This article examines the current situation of balanced per-pupil education expenditure in high schools in China and the quality equity at the high school education level in China and investigates...

Review of the Portfolio Theory Application

Yanyu Xiao
Portfolio investment is the core of all kinds of investment activities in the financial market, is an investment decision under uncertain conditions, is an important branch of the economic field. The portfolio is a common way to avoid risk. A portfolio is generally considered to be a combination of bank...
Proceedings Article

Enhancing The Predicition Accuracy Of Skin Cancer Detection Using CNN Algorithm

E. Madhankumar, G. Saranraj, S. Prabhu, Valarmathi Ramasamy
Skin cancer remains one of the most common and life-threatening diseases globally, making early and accurate detection crucial for effective treatment. This study introduces a deep learning-based solution that significantly enhances skin cancer diagnosis. The proposed system employs a Convolutional Neural...

Special Economic Zones of the Border Region as Accelerant of Its Innovative - Investment Development

A S Troshin, A A Shapovalov, M V Pashkov, I S Sandu
In the article it is discussed the particularities of mechanism of the special economic zones (SEZ) based on using advantages of public and private partnership. At present the SEZ of technical implementation type are the most perspective. In this work the possibility of creating the economic zone on...

The Transformation of Teaching Strategy and Teacher Competency Cultivation in Public Primary Schools Under the Double Reduction of Education (“shuang jian”)——Based on Interview

Ziyi Liu
Since the promulgation of the Double Reduction, new requirements have been placed on both schools and teachers. The improvement of schools and the degree of teachers' adaptation vary from region to region. This paper is based on interviews with nine elementary school teachers, one educational department...

Development of Mutual Investment Funds in the Russian Federation

E S Nedorezova, K N Ermolaev, A M Mikhailov
The point of collective investment is to organise investments under professional management to collect funds from separate investors and later invest them with high yield. So, investments of several investors are managed as a unified portfolio, with every investor having his own share that is proportionate...

Research on E-commerce Platform of Online Shopping Consumers

Yidan Wang
In recent years, e-commerce platforms have emerged in an endless stream, including Amazon and eBay in the high-end international market, Tmall and JD.com in the high-end Chinese market, Pinduoduo and Taobao in the low-end market. It is not so difficult for many companies to share a piece of the online...

The Relationship Between Supply Chain Management and Customer Relationship Management

Zhixuan Zhu
In the context of Supply Chain Management (SCM) and Customer Relationship Management (CRM), this article aims to study and explain the relationship between SCM and CRM. The article used case studies and literature research to study whether there is a relationship between SCM and CRM, the strength of...
Proceedings Article

Harmony Search Optimization Algorithm Based on Normal Cloud

Lifu Wang, Zhi Kong, Xingang Wang
The pitch adjusting rate (PAR) is an important parameter in harmony search algorithm, which indicates that the algorithm will choose a neighboring value with a probability. The traditional harmony search algorithm uses fixed value for PAR. However, PAR should be increased when all objective values are...
Proceedings Article

Study on Explosively Formed Projectiles Test System

Yangjun Li, Weiping Guo, Gao Wang, Su-jie Lian
Explosively Formed Projectile (EFP) is a new branch of the shaped charge technology. It is developed as an anti-solid target technology in recent decades. Velocity of EFP changes quickly with the change of EFP shape. It is very important to research the velocity and morphology change of EFP in their...