Application of Multidimensional Scaling in Determining the Competition Position Among Schools in Manado

DOI

10.2991/assehr.k.200513.013How to use a DOI?

Keywords

multidimensional scaling, school competition, perception maps

Abstract

Senior High School are in charge of education and teaching for human resource development. There are 57 senior high school in Manado. However, there are still many new private senior high school. This causes more intens competition among senior high school in Manado to win over consumers (students). Based on these considerations, this research was conducted with the aim to find out the competitive position map among high schools in Manado. The research types in this research is a survey research. The statistical method in this research is Multidimensional scaling. Multidimensional scalling is a part of multivariate. The sample of this study was 303 students who were in 8 high schools, namely Eben Haezar Christian High School, Don Bosco Catholic High School, Rex Mundi Catholic High School, State High School 9, Prisma Pioneer High School, State High School 1, MAN Model 1, and MAS Al Muhajirin. The results of the study were reviewed from 9 variables including: the cost of education, location, teacher, school management, religion, facilities or infrastructure, graduates, reputation and promotion. The results show the map of competitiveness among high school in Manado. It is showed that the closest competitors are SMA Negeri 1 Manado are MAN Model 1 Manado and SMA Prisma Pioneer Manado. While the closest competitor of Manado 9 Public High School is MAS Al Muhajirin Manado. Meanwhile, private schools that compete closely with each other are Eben Haezar Manado Christian High School and Don Bosco Manado Catholic High School. While the Rex Mundi Catholic High School in Manado is considered to have no competitors. These current findings support that the multidimensional is powerful tool for estimating the school position among group.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Deisi Natalia Maapanawang
AU  - Santje Salajang
AU  - Wayan Damai
PY  - 2020
DA  - 2020/05/15
TI  - Application of Multidimensional Scaling in Determining the Competition Position Among Schools in Manado
BT  - Proceedings of the 4th Asian Education Symposium (AES 2019)
PB  - Atlantis Press
SP  - 58
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200513.013
DO  - 10.2991/assehr.k.200513.013
ID  - Maapanawang2020
ER  -