On Audience Research in the New Media Context
Liu Shuchen, Cao Wei
Available Online December 2014.
- https://doi.org/10.2991/asshm-14.2014.88How to use a DOI?
- New Media; the Audience; Research
- The advent and growth of the new media has brought great changes to the role of the audience, the way the audience utilizes the media , and the reaction the audience make to the new media. This paper adopt the theory of development, the theory of use and gratification and the theory of encoding and decoding to analyze the importance of audience research.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Liu Shuchen AU - Cao Wei PY - 2014/12 DA - 2014/12 TI - On Audience Research in the New Media Context BT - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/asshm-14.2014.88 DO - https://doi.org/10.2991/asshm-14.2014.88 ID - Shuchen2014/12 ER -