Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

On Audience Research in the New Media Context

Authors
Liu Shuchen, Cao Wei
Corresponding Author
Liu Shuchen
Available Online December 2014.
DOI
https://doi.org/10.2991/asshm-14.2014.88How to use a DOI?
Keywords
New Media; the Audience; Research
Abstract
The advent and growth of the new media has brought great changes to the role of the audience, the way the audience utilizes the media , and the reaction the audience make to the new media. This paper adopt the theory of development, the theory of use and gratification and the theory of encoding and decoding to analyze the importance of audience research.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Liu Shuchen
AU  - Cao Wei
PY  - 2014/12
DA  - 2014/12
TI  - On Audience Research in the New Media Context
BT  - 2014 2nd International Conference on Advances in Social Science, Humanities, and Management (ASSHM-14)
PB  - Atlantis Press
SP  - 313
EP  - 316
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.88
DO  - https://doi.org/10.2991/asshm-14.2014.88
ID  - Shuchen2014/12
ER  -