Study of euphemistic expression of business English communication in Adaptation Theory Perspective

DOI

10.2991/asshm-14.2014.124How to use a DOI?

Keywords

Business English; euphemistic expression; translation

Abstract

In business English euphemistic expression, methods are many and flexible, broader, it can effectively attract customers, promote products, and it is the primary means to seize business opportunities. Therefore, in today's competitive market environment, especially for business people, the flexible use of Business English euphemism method can make you expand even broader customer base, and it becomes an important business language component. Business English is the international business activities in a specific ESP, and it covers a wide range, and has a unique performance of the content and language phenomenon. Therefore, business English and translated more euphemistic expression is the most critical part. Anal size business English euphemism communicative functions as well as business English and translation euphemism.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Du Liucheng
PY  - 2014/12
DA  - 2014/12
TI  - Study of euphemistic expression of business English communication in Adaptation Theory Perspective
BT  - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management
PB  - Atlantis Press
SP  - 445
EP  - 447
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.124
DO  - 10.2991/asshm-14.2014.124
ID  - Liucheng2014/12
ER  -