Study of euphemistic expression of business English communication in Adaptation Theory Perspective
- https://doi.org/10.2991/asshm-14.2014.124How to use a DOI?
- Business English; euphemistic expression; translation
In business English euphemistic expression, methods are many and flexible, broader, it can effectively attract customers, promote products, and it is the primary means to seize business opportunities. Therefore, in today's competitive market environment, especially for business people, the flexible use of Business English euphemism method can make you expand even broader customer base, and it becomes an important business language component. Business English is the international business activities in a specific ESP, and it covers a wide range, and has a unique performance of the content and language phenomenon. Therefore, business English and translated more euphemistic expression is the most critical part. Anal size business English euphemism communicative functions as well as business English and translation euphemism.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Du Liucheng PY - 2014/12 DA - 2014/12 TI - Study of euphemistic expression of business English communication in Adaptation Theory Perspective BT - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management PB - Atlantis Press SP - 445 EP - 447 SN - 2352-5398 UR - https://doi.org/10.2991/asshm-14.2014.124 DO - https://doi.org/10.2991/asshm-14.2014.124 ID - Liucheng2014/12 ER -