Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

The Inter-Culture Communication Based On The Glocalization Critical analysis on emphasizing local culture

Zhong Zhen, Zhang YaLing
Corresponding author
culture globalization; glocalization;inter-culture communication;
Globalization has been the irreversible historical trend since 90s last century. And with this historic trend, the culture globalization shows the unique feature concerning to the “glocalization”. Within such a historic and social background, how to acquire the huger space for the inter-culture communication has to face the bigger challenge.
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