Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)

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54 articles
Proceedings Article

Peer-Review Statements

Bijay Kumar Kandel, Anuranjan Misra, Junfeng Liao, Changiz Valmohammadi
All the articles in this proceedings volume have been presented at 2023 3rd International Conference on Business Administration and Data Science (BADS 2023) during 20-22 October 2023 in Xinjiang, China. These articles have been peer reviewed by the members of the [Scientific Committees and reviewers]...
Proceedings Article

Research on the influence of social media interaction on equity financing cost

Tang Zhanghao
This article takes 2011–2018 Chinese A-share listed companies in Shanghai and Shenzhen as a sample, using multiple regression methods to study whether social media interaction will have an impact on the equity financing costs of listed companies in my country. We use an abnormal earnings growth model...
Proceedings Article

How Should Emoji be Used in Advertisements?

Shuwei Wang, Sigen Song
Previous studies have focused on studying the emoji usage in marketing from a univariate perspective. Thus, this study seeks to appraise the utilization of emojis in advertisements by considering a combination of emoji characteristics. Study employed fuzzy set qualitative comparative analysis (FSQCA)...
Proceedings Article

ANYLOGIC-Based Dynamics Model of the Bass New Product Diffusion Process

Jun Ma, Jing Zhao, Guofang Sun, Shuang Peng
This study introduces a dynamic model of the Bass New Product Diffusion Process implemented through ANYLOGIC. The objective is to comprehensively investigate the underlying dynamics governing the diffusion of new products. Through meticulous construction and exhaustive validation via simulation, our...
Proceedings Article

Digital Economy, Employment Quality and Capital Allocation Efficiencies

——Evidence from Intelligent Manufacturing Listed Companies

Wang Qiong, Zhu Hong, Ma Ran, Zhang Yiwen, Zhang Hongru
Taking intelligent manufacturing listed companies during 2015–2021 as a sample, the paper incordorated capital allocation efficiencies of enterprises, digital economy, and employment quality into a research framework. It was empirically tested the influence of digital economy on capital allocation efficiencies...
Proceedings Article

Whether the public procurement policy can increase R&D innovation in the pharmaceutical enterprises

Jianqun Wu
In November 2018, with the implementation of drug quantity Purchase in ‘4 + 7’ pilot cities, China‘s drug purchase system stepped into a new level. With the continuous advancement of China‘s drug public procurement policy, the situation of the pharmaceutical industry has changed tremendously. The days...
Proceedings Article

Research and Analysis of New Urbanized Rural Development Based on the Context of Big Data Development

Bingchuan Wang, Xu Yifan
The two strategies of rural revitalisation and new urbanisation have a symbiotic relationship of mutual promotion and mutual penetration. In view of this, this paper, on the basis of the evaluation index system of the relevant literature of scholars such as Yu Yunfeng and Lei Na, takes into full consideration...
Proceedings Article

The Impact of Leader Self-disclosure on Employee Performance: The Mediating Role of Interpersonal Attraction

Fang Tian
The intricate dynamics between leader behaviors, interpersonal relationships, and employee performance in organizational settings are of paramount importance, influencing a multitude of organizational outcomes. This research navigates through the nuanced pathways linking leader self-disclosure, interpersonal...
Proceedings Article

Does patent litigation promote patent quality?

An empirical study on interprovincial panel data of China mainland

Wei Guo
In recent years, patent litigation has evolved from a traditional means of intellectual property protection to a new tool of competition, which has a profound impact on the pattern of technological innovation and industrial competition. The process of submission, trial and judgment of patent litigation...
Proceedings Article

Investigating Factors Affecting Consumer Purchase Intentions in the Online Retail Sector: An Analysis of Customer Data

Maiqi Huang, Qing Lian, Siying Wu
This work delves into the various factors influencing online shopping behavior and the impact on customer purchase outcomes. With the ever-expanding e-commerce landscape, understanding the dynamics of consumer behavior is of paramount importance for online retailers seeking to enhance their revenue and...
Proceedings Article

Experience and Thinking on the Construction, Management and Operation of Campus Card System in Colleges and Universities

Yao Song, Kun Zhu
University campus one-card system is an important part of university management, and its construction, management, and operation and maintenance are directly related to the convenience and security of campus life. This study comprehensively surveyed the construction, management, and operation and maintenance...
Proceedings Article

Hybrid Recommendation Algorithm for Intelligent Recommendation of Popular Stores for Agricultural E-commerce Platforms

Peng Li
With the increasing number of e-commerce platforms, each e-commerce platform has started to provide different intelligent recommendation services in order to dominate the market. However, in agricultural e-commerce platforms, the application of intelligent recommendation algorithms is less, resulting...
Proceedings Article

Topic Mining of Economic and Trade Cooperation between Guangxi Province and ASEAN Countries based on LDA Model

Chunlan Li, Chongjian Song
The LDA Model is a topic model commonly used in natural language processing. It mines the topic in three steps. First, calculates the topics of each document in the document set in the form of probability distribution. Second, extracts the actual topics after analyzing those documents in the same subject....
Proceedings Article

Digital transformation of Chinese enterprises: a visual analysis using CiteSpace

Yong Tang, Xiaomei Wang
This paper reviews the extant literature on digital transformation of Chinese enterprises between 2009 and 2023 in the CNKI database. The bibliographic software CiteSpace is employed to aggregate and analyze the sample literature, and conduct in-depth analysis on the key issues, themes, development,...
Proceedings Article

Research on material loading problem of coal mine car for reverse logistics

Zhang Shuntang, Zhang Guojun, Shi Zhenyang, Hu Lihua
Coal underground reverse logistics is a subject that requires special attention in coal production. Waste materials or equipment, etc. produced by underground production need to be transferred to the surface and sorted according to the requirements and finally passed to different processing departments...
Proceedings Article

Heterogeneous Corporate Social Responsibility, Technological Innovation and Firm Performance - the Moderating Effect of Environmental Regulation

Fenghai Zhang, Jingli Xu
Based on the stakeholder theory, we take the data of listed companies on the main board of Shanghai and Shenzhen from 2014 to 2020 as the object to study the relationship between heterogeneous social responsibility and corporate performance, and examine the mediating role of technological innovation...
Proceedings Article

Research on the Openness of Regions Along the Belt and Road Based on Machine Learning

Taking Liaoning province as an example

Nan Wang, Feng Li
The “Belt and Road” project has not only brought Liaoning province a major opportunity and challenge to revitalize its old industrial base but also a brand-new pilot free trade zone. In order to measure the degree of openness of cities in Liaoning province since the establishment of the pilot free trade...
Proceedings Article

Research on the effect of financial subsidies on firm performance: Based on the mediating effect of R&D investment

Jing Liu, Zhiling Le
In recent years, small and medium-sized enterprises have made important contributions to promoting economic development. As a favorable measure for the government to encourage innovation, financial subsidies are of great significance to ease the financing difficulties of enterprises. The data of manufacturing...
Proceedings Article

A Study on the Impact of Inter-firm Trust on Value Co-creation in Manufacturing Firms

Guibin Yang, Puhao Yang, Yanrong Chen
Based on social exchange theory, organizational learning theory and other related theories, this paper further analyzes the relationship between inter-enterprise trust, dual learning, knowledge base compatibility and value co-creation based on the characteristics and practicality of manufacturing enterprises,...
Proceedings Article

A blockchain-based quality management framework for fresh product in the context of digitization

Jingyi Song
In the context of digital transformation, enterprises are undergoing rapid industrial transformation and upgrading, leading to an increasing emphasis on information sharing and data security. This is particularly crucial in the fresh agricultural products industry, which directly impacts human health...
Proceedings Article

Research on Innovation of Electric Power Smart Marketing Management Mode under Internet Environment

Longzhu Zhu, Lihua Gong, Mingjie Zhang, Kunpeng Liu, Jing Yang
The conventional smart marketing management mode of electric power mainly uses the distributed integrated management system of storage, processing and collection, which is easily influenced by the random change of electricity data, resulting in the low intelligent marketing management index. Therefore,...
Proceedings Article

Research on the Impact of Algorithm Control on the Continuing Intention of gig Workers: Based on Fair Heuristic Theory

Wanqing Jiao
The rise of the gig economy has prompted a large number of workers to flock to the delivery and ride hailing industries, and their work process is fully controlled by algorithms, which shape the overall perception of gig workers’ work process. Based on the theory of fairness heuristic, this study found...
Proceedings Article

Research on the Driving Mode of Enterprise Architecture Based on Business Ability Decoupling for Digital Transformation of Power Industry

Guorui Wang, Jie Yang, Qian Zhuang, Kehuan Li, Jiang Jiang
Due to the limitation of business capacity, the digital transformation of electric power industry faces great challenges. Therefore, the enterprise architecture based on business capacity decoupling is proposed to study the driving mode of digital transformation of electric power industry. Based on the...
Proceedings Article

Research on Synergy Effect of Enterprise Architecture Integration in Power Grid Industry from the Perspective of Value Stream

Qiugen Pei, Li Zhang, Zewu Peng, Yunzhi Chen, Yukun Huang
Influenced by the independent relationship between different organizational structures of enterprises, it is difficult to further improve the economic benefits from the perspective of value stream in the process of operation. Therefore, this paper puts forward a study on the synergistic effect of enterprise...
Proceedings Article

Large-scale Chinese Text Infringement Detection Based on Dual-Semantic Fingerprinting

Ruixue Zhao, Xiao Yang, Honglei Li
The SimHash algorithm is a type of hash method used to deduplicate large web pages. It is also widely used in text similarity comparison due to its high effectiveness and efficiency. In this paper, we improve the classical SimHash algorithm in semantic similarity detection of large Chinese texts. In...
Proceedings Article

Comprehensive Evaluation of the Operation Status of Highway Lighting Equipment Suppliers

Hongxian Sun
With the continuous development of the transportation industry, the demand for equipment by highway enterprises is also increasing day by day. Therefore, various highway enterprises will purchase a large amount of highway equipment to meet market requirements, and the selection of suppliers plays a decisive...
Proceedings Article

Study on the influence mechanism of digital transformation and absorptive capacity on textile enterprise performance

Jing Liu, Yinjie Liu
Since the “14th Five-Year Plan”, the development of China’s textile industry has achieved good results, but there are also problems such as the degree of digital transformation is low, and there are few available digital resources. Therefore, this paper adopts text analysis method to construct enterprise...
Proceedings Article

The Relationship Between Feelings of over Qualification and Innovation Behavior of Post-90s Employees: The Mediating Role of Willingness to Innovate and The Moderating Role of Sense of Organizational Support

Chong In Lio
The strong development of network technology brings new development opportunities and threats to enterprises, so the innovative development of enterprises is an inevitable road, the innovation of employees is the core competitiveness of enterprises, and the post-90s employees are gradually becoming the...
Proceedings Article

Utility or pleasure? A perspective on the human-computer interactive function of wearables in the Metaverse

Xi Chen
This study explores consumer preferences in the Metaverse, focusing on wearables at the crossroads of human-computer interaction and consumer behavior. It investigates the balance between utilitarian and hedonistic preferences, influenced by rational and irrational factors such as psychological, emotional,...
Proceedings Article

Approaches and Strategies for Digital Construction of Archive Resources Based on Cloud Storage

Qi Yang, Jinghuan Zhu, Shilong Wang
In order to solve the technical problem of incomplete information extraction and lack of effective compensation in the digital transformation process of existing archives, which leads to poor digital management of archives, the preset area is scanned to obtain the first OCR scanned file. Perform template...
Proceedings Article

Research on farmers’ green production behavior from the perspective of environmental regulation

Dong Yubing, Lei Zhiying
Based on the field investigation data of 263 citrus growers in Jianyang, Meishan, Pujiang and Jintang, Sichuan Province, this paper discusses the factors influencing farmers’ willingness to produce green production technology and their behavior from the perspective of environmental regulation, and uses...
Proceedings Article

Research on Key questions and Strategies Model of Enterprise Compliance Management System Construction

Jia Li
With the rapid development of the economy and society, global trade competition is becoming increasingly fierce, and compliance management has become the precondition and foundation for enterprises to achieve stability and success. As an important technical means, standards have played an important role...
Proceedings Article

A Digital Management System for Archive Resources Based on Cloud Storage in the New Media Era

Qi Yang, Jinghuan Zhu, Shilong Wang
In order to solve the problem of incomplete information extraction in the existing digital conversion process of archives, a preset area scanning unit is set up, which is used to activate the OCR scanner of the paper scanning device to scan the preset area when the user operation interface receives the...
Proceedings Article

A Study on the Relationship between the Leadership Characteristics of Women Entrepreneurs and Organizational Resilience——Taking the Member of Hebei Women Entrepreneurs Association as an Example

Yijing Yang, Lihong Han
Under the background of highly uncertain times, organizational resilience has become a critical factor in dealing with risk environment. The unique psychological quality and leadership behavior of women entrepreneurs in dealing with external difficulties have gradually attracted the attention of scholars....
Proceedings Article

Differences in stock pricing efficiency between ESG-rated stocks and non-ESG-rated stocks

Yunhua Huang, Sheng Li, Keyi He, Tianyi Mao
Environmental, social, and corporate governance, also known as ESG, has become mainstream in international enterprises by assessing the sustainability of business operations and their impact on social values from three dimensions of environmental, social, and corporate governance. Recently, it was gradually...
Proceedings Article

Development of an Intelligent Recommendation System for Cross-Border E-commerce Platforms using Data Mining Techniques

Hui Zhang
As cross-border e-commerce grows, intelligent recommendation systems are crucial for platform competitiveness. This research aims to leverage data mining techniques to provide personalized, accurate recommendations. It outlines using data mining in recommendations, and proposes a development process...
Proceedings Article

Research on Enterprise Incentive Mechanism under the Innovative Application of Power Data

Chongyang Liu, Huan Xu, Shuo Cong, Yanni Li, Shuangbo He
At present, the management structure of enterprise incentive mechanism is generally set in the form of single structure, and the coverage of incentive is small, which leads to the decline of the multi-stage efficiency of the final incentive mechanism. Therefore, this paper puts forward the design and...
Proceedings Article

Research on construction of comprehensive benefit evaluation model for UHV projects

Jiaxu Cheng, Xin Li, Wenxuan Li, Jiaxu Cheng, Xuesong Wang, Guangrui Tang, Liyu Xia, Yunfei Xu
As a major infrastructure related to the development of national economy, the comprehensive benefit evaluation system of UHV transmission project should be constructed from the dimensions of direct economic benefit, indirect economic benefit, environmental benefit and social benefit, and should also...
Proceedings Article

Predictive Analysis of Customer Churn in Community-Supported Agriculture Based on RFM Modeling

Xiaoying Yan, Mei Yin, Renren Li
High customer turnover has been a significant challenge in China's community-supported agriculture (CSA) industry. Establishing a customer churn prediction and intervention management mechanism based on consumption data analysis is of great significance for the sustainable and healthy operation...
Proceedings Article

Research on Low Carbon Development of Enterprises Based on Carbon Management

Xiangyu You
The current atmospheric pollution and global warming have aroused widespread concern, and have become an urgent problem in the global economic and social development. As the world carbon trading market is becoming more and more mature, China's carbon trading is also booming. Under the framework...
Proceedings Article

Evaluation of Airport Operation Production Performance Based on Entropy Weight-VIKOR Method

Xiang Lai
The operational production status of an airport is an important factor influencing airport operational efficiency. The effective evaluation of the operational production performance of an airport has significant guiding significance for improving airport quality management and enhancing market competitiveness....
Proceedings Article

Moderating effects of time pressure on the relationship between perceived value, flow experience, and purchase intention in e-commerce live streaming

Xinmiao Dong, Mian Yan, Alex Pak Ki Kwok
E-commerce live streaming has become an indispensable way of consumption in contemporary life. However, the psychological change of consumers in the purchase process is complex. Therefore, it is essential to understand the mechanisms at play. This study uses structural equation modeling to explore the...
Proceedings Article

How to Promote Cooperation in the Case of “Voluntary Salary cut”

-Based on Repeated Game Model

Siyi Chen
In 2022, several companies in Shenzhen encouraged their employees to “voluntarily” cut their salaries to cope with the operational difficulties, which caused general anxiety among employees. In order to explore how to avoid the involution of “bidding for salary cut” and protect the overall treatment...
Proceedings Article

The Impact of Human-Machine Collaboration on Knowledge Workers’ Innovative Behavior: The Mediating Role of Autonomous Learning Willingness

Yangyang Chen, Xuli Ma, Hu Liu, Jing Chen
With the continuous development of informatization, the human-machine collaboration model has exerted a significant impact on employment in current society. Knowledge workers represent a crucial force across various industries, and the evolution of the human-machine collaboration model has also impacted...
Proceedings Article

How to Get Employees’ Buy-in in Corporate Rebranding: The Chain Mediation Effect of Perceived Organizational Support and Psychological Capital

Yiling Zhuo, Yiwen Chen
Based on a questionnaire survey of 997 employees from three subsidiaries of an aviation maintenance group in China, this paper investigated the chain mediating effect of perceived organizational support and psychological capital on the relationship between organizational rebranding activities and employees’...
Proceedings Article

Research on the Impact of Different Internet Word of Mouth to the Consumer Purchase Intention in the Catering Industry

Ming-Hui Jin, Danna Wu, Jiang Fang, Wan-Yi Cao
This study explored and analyzed the impact of different internet word-of-mouth (IWOM) to the consumer purchase intention and then proposed several suggestions to the catering industry. This study first divides the IWON into three types: the short video IWON, the comment IWON, and the promotion advertorial...
Proceedings Article

Quantitative Analysis of the Impact of National Carbon Market on Electricity Market

Su Yang, Zheng Zhao, Wenjing Ruan, Xuanxiao Zhang, Zechen Wu
China’s electricity market and national carbon market are both under construction. The core link between the carbon market and the electricity market is price. As the carbon quota tightens and the carbon price rises, the national carbon market will affect the bidding strategy of market participants,...
Proceedings Article

Application of Energy Efficiency Supervision System Based on Internet of Things in Building Planning and Reconstruction

Benrui Gong
Nowadays, the requirement of energy saving and emission reduction for large-scale public buildings is higher. This paper presents a kind of energy efficiency monitoring system based on the Internet of Things, which has been applied to the energy saving renovation of electric, lighting and air conditioning...
Proceedings Article

Prediction of college students’ online interaction based on MLP

Kuotai Tang, Hailing Duan, Ying He, Xiaowei Huang
Fuzhou is the capital city of Fujian Province, China. In 2018, “e-Fuzhou APP” was launched as a unified APP portal for Fuzhou citizens, with 70 functions and 184 online services, and was well received and widely used by citizens. As of January 5, 2022, the total number of users exceeded 9 million. The...
Proceedings Article

Vector-Host Model of Multi-Mediated Infectious

Xinkai Xiao
There have been many outbreaks of infectious diseases in the history. Each outbreak had a great impact on public health and industrial production, which changes the progress of human history. Mathematical models can well describe the dynamic behavior of diseases. Through numerical modeling, studying...
Proceedings Article

Executive compensation, Over-indebtedness and Corporate environmental performance

Ying Wu
This paper presents empirical evidence on corporate governance and performance with aid of Bootstrap program. The significance of this paper lies in that the paper explores for the first time the direct mechanism of executive compensation on corporate environmental performance, and from the empirical...
Proceedings Article

Research on quality assessment method based on statistical analysis of full life cycle of power grid equipment

Ying Wang, Fangshun Xiao, Jiawei Lin, Xuemei Zhu, Meihua Zou
The quality of power grid equipment is related to the safe and stable operation of the power grid, and to a large extent determines the future operation and maintenance, maintenance, the cost. How to carry out equipment selection and supplier selection, and do a good job in equipment access, is an important...
Proceedings Article

Empirical Analysis and Related Strategies of Futures Commodity Cross – Variety Arbitrage

Yilin Li
Applied to futures market about rebar RB2305, coke J2305, iron IM2305, in three different types of products, meanwhile carrying on Multi-variety arbitrage, this essay will use some knowledge about econometrics, utilize futures market data analysis from about 2022.6.1 to 2023.4.27, which is carried out...
Proceedings Article

Research on Enterprise Digital transformation and Audit Quality -- Based on the perspective of corporate governance

Guoye Feng, Mingming Wu, Qinan Tong, Huiying Wu, Ziwei Cai, Bingjie Zhou, Junbo Huang
The digital trend has promoted enterprise transformation, improved corporate governance efficiency, and can promote high-quality development of enterprises. This paper uses the text analysis method to measure the Digital transformation of enterprises. Taking Shanghai and Shenzhen A-share listed companies...