Research on Cultural and Creative Product Design Based on the Wuhan City Image

DOI

10.2991/icadce-18.2018.119How to use a DOI?

Keywords

city image; Wuhan city image; product design

Abstract

This paper studies the design of cultural and creative product for Wuhan city image, summarizes the research status of city image, and combs the relationship between cultural and creative product and city image. Cultural and creative product is the medium for communication of city image. This paper explores the positioning of Wuhan city image and its connotation, analyzes the problems of existing cultural and creative product in Wuhan, and carries out design practice with the theme of “water” and “design capital”.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingran Wang
AU  - Chunmeng Weng
AU  - Li Zeng
PY  - 2018/07
DA  - 2018/07
TI  - Research on Cultural and Creative Product Design Based on the Wuhan City Image
BT  - Proceedings of the 4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018)
PB  - Atlantis Press
SP  - 566
EP  - 571
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-18.2018.119
DO  - 10.2991/icadce-18.2018.119
ID  - Wang2018/07
ER  -