The Relationship Between Brand Positioning and Packaging Color of Chocolate

DOI

10.2991/icadce-18.2018.120How to use a DOI?

Keywords

chocolate; packaging color; brand building

Abstract

Chocolate is one of the most popular candy products for consumers. The color bias of chocolate packaging design will directly affect consumers' perception of chocolate brands. In the design of modern chocolate packaging color, correctly finding the relationship between the color elements of the chocolate packaging and the brand image, making specific analysis and applying the color matching the brand image to the packaging has a certain effect on the establishment of the enterprise brand and the marketing of the product.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Du
AU  - Yawen Wang
PY  - 2018/07
DA  - 2018/07
TI  - The Relationship Between Brand Positioning and Packaging Color of Chocolate
BT  - Proceedings of the 4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018)
PB  - Atlantis Press
SP  - 572
EP  - 574
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-18.2018.120
DO  - 10.2991/icadce-18.2018.120
ID  - Du2018/07
ER  -