Proceedings of the 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)

Research on Practice Teaching Reform of Network Marketing Course Against the Background of Application-oriented Undergraduate

Authors
Jieyu Lai, Xia Lin
Corresponding Author
Jieyu Lai
Available Online August 2019.
DOI
https://doi.org/10.2991/iceiem-19.2019.33How to use a DOI?
Keywords
Applied undergraduate, network marketing, practical teaching, innovation and entrepreneurship
Abstract
Network marketing is the core course of e-commerce undergraduate major in colleges and universities, and its teaching reform should be based on the needs of modern society and economic development. Practical teaching is not only an important link to cultivate students' practical ability and innovation and entrepreneurship ability, but also an important way to improve students' social professional quality and employment competitiveness. Based on the characteristics of e-commerce talent demand in the new era, industrial and commercial college in guangzhou of the curriculum reform as an example, the network marketing practice teaching as the core, to explore features outstanding professional ability and creative teaching mode, cultivate conforms to the market demand of high-quality practical talents, for applied undergraduate colleges and universities in our country electronic commerce talent training and related course construction and reform to provide the reference.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-779-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiem-19.2019.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jieyu Lai
AU  - Xia Lin
PY  - 2019/08
DA  - 2019/08
TI  - Research on Practice Teaching Reform of Network Marketing Course Against the Background of Application-oriented Undergraduate
BT  - 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiem-19.2019.33
DO  - https://doi.org/10.2991/iceiem-19.2019.33
ID  - Lai2019/08
ER  -