Research on Consumer Purchasing Demand for Household Humidifiers in China Market
Xiaona Shen, Yi Feng
Available Online August 2019.
- https://doi.org/10.2991/iceiem-19.2019.34How to use a DOI?
- User research, humidifiers, market research, design strategies
- Household humidifiers are gaining increasing popularity among consumers. In order to study the creative design strategy of household humidifiers for consumers, this paper analyzes the operating principles and environment, materials, functions, physical appearances and colors of household humidifiers. The purchasing demand of consumers was surveyed. Based on the online questionnaire survey of and site interview with household humidifier consumers in Beijing, this paper analyzes competitive brands in the market, defines the consumers’ purchasing demand for household humidifiers and summarizes the elements for creative design of household humidifiers needed by consumers so as to provide a reference for creative design of household humidifiers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaona Shen AU - Yi Feng PY - 2019/08 DA - 2019/08 TI - Research on Consumer Purchasing Demand for Household Humidifiers in China Market BT - Proceedings of the 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019) PB - Atlantis Press SP - 135 EP - 138 SN - 2352-5398 UR - https://doi.org/10.2991/iceiem-19.2019.34 DO - https://doi.org/10.2991/iceiem-19.2019.34 ID - Shen2019/08 ER -