Proceedings of the 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)

Research on Consumer Purchasing Demand for Household Humidifiers in China Market

Authors
Xiaona Shen, Yi Feng
Corresponding Author
Yi Feng
Available Online August 2019.
DOI
https://doi.org/10.2991/iceiem-19.2019.34How to use a DOI?
Keywords
User research, humidifiers, market research, design strategies
Abstract
Household humidifiers are gaining increasing popularity among consumers. In order to study the creative design strategy of household humidifiers for consumers, this paper analyzes the operating principles and environment, materials, functions, physical appearances and colors of household humidifiers. The purchasing demand of consumers was surveyed. Based on the online questionnaire survey of and site interview with household humidifier consumers in Beijing, this paper analyzes competitive brands in the market, defines the consumers’ purchasing demand for household humidifiers and summarizes the elements for creative design of household humidifiers needed by consumers so as to provide a reference for creative design of household humidifiers.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-779-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/iceiem-19.2019.34How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaona Shen
AU  - Yi Feng
PY  - 2019/08
DA  - 2019/08
TI  - Research on Consumer Purchasing Demand for Household Humidifiers in China Market
BT  - 2019 International Conference on Education Innovation and Economic Management (ICEIEM 2019)
PB  - Atlantis Press
SP  - 135
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiem-19.2019.34
DO  - https://doi.org/10.2991/iceiem-19.2019.34
ID  - Shen2019/08
ER  -