Intergenerational Alienation of Emoji Used in Social Contexts: A Case Study of the Wechat Platform Based on Goffman’s Dramaturgical Theory

DOI

10.2991/assehr.k.220131.123How to use a DOI?

Keywords

social media platform; Working Consensus; Impression Management; dramaturgical theory

Abstract

With the advent of Web 3.0 era, the contemporary youth group represented by college students grew up in the environment of rapid development of the network society, accustomed to social media as the main social platform of social media, and used social media to build and disseminate the unique subculture of the youth group. They are well aware of the importance of the use of picture symbols such as Emoji in virtual society, and have developed a unique community code with the help of Emoji. This obvious intergenerational difference in social culture is particularly evident on WeChat, a social media platform. In particular, the alienated use of “smile” Emoji by youth groups in online virtual social networking is a good entry point for observing intergenerational social cultural differences and commonalities. Despite the efforts of youth groups to deconstruct existing social patterns and practices with new technological power and media environments, they have to compromise in the real social process, constrained by social patterns such as “Working Consensus” and “Impression Management”. The alienated use of “smile” Emoji is an important example to interpret the contradictory social culture of youth groups. This study will intervene in WeChat, a special Chinese virtual social field, and use Goffman’s dramaturgical theory to interpret and analyze the cultural motivation behind the alienated use of “smile” Emoji by young groups.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Shuyun Huang
PY  - 2022
DA  - 2022/02/01
TI  - Intergenerational Alienation of Emoji Used in Social Contexts: A Case Study of the Wechat Platform Based on Goffman’s Dramaturgical Theory
BT  - Proceedings of the 2021 International Conference on Education, Language and Art (ICELA 2021)
PB  - Atlantis Press
SP  - 668
EP  - 674
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220131.123
DO  - 10.2991/assehr.k.220131.123
ID  - Huang2022
ER  -