All of the articles in this proceedings volume have been presented at the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026) during June 12-14, 2026 in Beijing, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...

The global expansion of digital entertainment content presents unprecedented cross-cultural communication challenges for Chinese cultural-themed games and anime. This paper examines the significance of “cultural discount” and “re-localization” in global dissemination, advancing an “L0-L4xROI” decision-making...

In recent years, China’s concert industry has developed rapidly, with an expanding market size, but it also faces issues of excessive competition. Based on a review of marketing-related literature and the characteristics of the concert industry, this paper summarizes the competitive landscape of China’s...

In the context of societal and tourism developments, travel vlogs have gradually become an important marketing approach for tourism destinations. However, the specific impact of vlog content characteristics on tourist behaviour remains to be further studied. This study examined the content characteristics...

This paper uses Lacan’s mirror theory and material culture studies to clarify how the dressing table evolved as a key indicator of gender politics and contributed to shaping gendered identities. It analyzes pivotal historical periods—ranging from the 18th-century court to modern times—to demonstrate...

Rural revitalization and county-level economic development rely heavily on the driving force of local characteristic industrial clusters. However, transitioning these sectors up the value chain necessitates a technically skilled workforce. Focusing on Luyi County, Henan Province—nationally recognized...

The low-altitude economy has emerged as a sector of strategic importance for industrial upgrading and innovative applications, with its policy framework playing a decisive role in ensuring orderly and sustainable development. This paper analyzes 40 national and provincial policy documents issued between...

This study investigates the evolutionary characteristics of the coupling coordination relationship between new-type urbanization and the tourism industry in Sichuan Province. Based on panel data from 2014 to 2024, an evaluation framework incorporating multiple dimensions of urbanization and tourism development...

Population aging has intensified demand for Senior Companion services, yet youth remain severely underrepresented in the eldercare workforce. No prior study has examined this emerging occupation through the lens of the Theory of Planned Behavior (TPB). This study extends TPB by introducing government...

This paper examines the relationship between the Belt and Road Initiative (BRI) and the total factor productivity (TFP) of Chinese A-share listed companies. Based on panel data from 2010 to 2023, this study employs a difference-in-differences model to identify the treatment effect of the policy shock...

This study compares the current situation between urban elderly groups and medical welfare provisions in Mainland China and Hong Kong and compares their ageing situations, medical welfare policies and implementation effects. Both regions face severe population ageing, yet they differ in medical resource...

Compared with traditional English testing approaches, Communicative Language Testing (CLT) places greater emphasis on the practical communicative value of English instruction. It advocates a student-centered teaching philosophy. Furthermore, it effectively improves the innovation, practicality and effectiveness...

Background and Objective: With the accelerating population aging in China, late-life depression has emerged as a prominent public health concern. Household income, a core socioeconomic indicator, may exert heterogeneous effects on mental health outcomes among older adults conditional on individual personality...

This paper explores the mechanism and practical path of management accounting in driving the value reconstruction of the silver economy industry chain. By analyzing data-driven value identification, collaborative governance, and digital transformation, the study demonstrates how management accounting...

As a significant remnant of Qingdao’s modern textile industry, Qingdao Textile Valley embodies a profound industrial heritage; however, it currently faces practical challenges such as a chaotic spatial layout, insufficient revitalisation of industrial heritage, a fragile ecological foundation, a lack...

Harbin’s ice-and-snow tourism became one of the most visible examples of urban destination branding in China’s post-pandemic tourism recovery. Rather than treating the case as a simple result of online traffic, this paper analyzes how short-video platforms transformed Harbin’s winter resources into a...

Short-video platforms have become important channels for local cultural brands because they integrate audiovisual narration, algorithmic distribution, creator endorsement, audience interaction, and embedded transaction links. This conceptual paper examines how short-video communication may transform...

This article examines Guochao, or China-chic, as a visual economy in China’s new-style tea industry. Instead of treating Chinese-style design as a direct predictor of purchase intention, it explains how cultural signs move across packaging, stores, collaborations, platform content, and mobile ordering...

U.S. rental affordability deteriorated sharply after 2019 and partially reversed in some markets after 2022. The Sun Belt rent decline is well documented in industry data; what has not been measured is how much rent versus income each contributes to the metro-level burden change. We apply a log-additive...

Since its publication in 1925, The Great Gatsby has been adapted into five film and television works by Hollywood, spanning the silent film era to the age of digital spectacle. This phenomenon of repeated adaptation over a century cannot be fully explained by literary aesthetics or thematic timelessness....

In the context of achieving dual carbon goals and deepening cultural-tourism integration, Guilin—currently developing into a world-class tourism city—is also confronting challenges in its green and low-carbon transition. This study employs a four-dimensional driving model involving government, enterprises,...

Existing studies focus on formal systems, ignoring the implicit role of informal systems in corporate governance. This paper takes Confucian culture as the core informal institutional factor and empirically tests its enabling mechanism on corporate two - dimensional resilience. Using panel data of A...

Currently, modernization of grassroots governance and rural talent revitalization often face the dilemma of being disconnected in practice. This study introduces the perspective of “system coupling,” defining the two as interwoven and symbiotic subsystems, and constructs an analytical framework encompassing...

Many art-exhibition visitors experience aesthetic anxiety—a fear of misinterpreting artworks or being judged for unconventional responses. AI conversational systems offer new support, but two mechanisms—interaction style and post-experience summarization—have been studied in isolation. We report an exploratory...

Private application-oriented universities face three interconnected resource constraints in integrated circuit (IC) fabrication education: hardware constraints (limited TCAD tool licenses restrict research-oriented simulation for large student cohorts), faculty constraints (high student-to-faculty ratios...

Objective: To explore the learning perceptions, experiences, and needs of senior medical students when using an artificial intelligence (AI) assistant for English speaking practice in doctor-patient communication. Methods: An open-ended questionnaire survey was conducted in March 2026 among 31 senior...

As an important activity area of the Northeast Anti Japanese United Front and a core rear base for the Korean War, Ji’an preserves rich red cultural heritage. However, the current presentation of these red memories in rural homestay spaces generally suffers from problems such as symbol stacking, narrative...

Based on the 4P marketing theory, semiotic theory and cross-cultural marketing theory, this paper takes CHAGEE as the research object to systematically analyze the practical approaches for new Chinese-style tea beverage brands to break free from homogeneous industrial competition by leveraging indigenous...

Soft science research refers to research activities that aim to achieve scientific and democratic decision-making and comprehensively use multi-category and multi-disciplinary knowledge, such as natural science, social science and engineering technology to provide support for major decisions in science,...

This research investigates the optimization of digital marketing strategies for the Chinese technology brand Xiaomi within the UK smartwatch market. Amid the global boom of smart wearable devices, the UK market presents both opportunities and challenges for Chinese brands, particularly in advertising...

This study analyzes consumer purchase behavior for ESG-related products using over 500,000 transaction records from HKTV Mall. Key findings indicate that fundamental economic factors remain primary drivers, including unit price exerts a strong negative effect, discounts have a positive but limited impact,...

In the context of the continuous advancement of the global digital wave, social media has gradually transformed from a simple social interaction tool to an important support carrier for international trade business development. With its advantages of wide dissemination, strong interaction and controllable...

As a leading enterprise in China’s e-commerce industry, JD.com is currently facing multiple challenges, including an imbalance in competitive strategies, insufficient product diversity, a lack of traffic entry points, and internal organizational problems. The key to breaking the deadlock is not to abandon...

In the digital era, the widespread adoption of telecommuting is fundamentally reshaping organizational culture, shifting it from a location-bound model to one centered on flexibility, autonomy, and digital trust. As telecommuting and its hybrid forms become deeply embedded in organizational operations,...

This paper examines XPENG’s strategic evolution in China’s rapidly transforming new energy vehicle market. Through analysis of XPENG’s technology-driven approach, product positioning, and organizational reforms under President Wang Fengying, the study reveals how the company established its “affordable...

With the widespread adoption of the digital economy and internet technologies, e-commerce platforms have become the mainstream channel in the consumer market. However, as the industry’s traffic boom fades and user growth plateaus, competition for existing customers and refined operations have become...

For agricultural firms, digitalization is widely recognized as a vital strategy for pursuing high-quality growth and surmounting operational inefficiencies. This investigation employs a text-analytic approach coupled with an enhanced entropy weighting technique to construct a digital transformation index....

Knowledge management in small-scale research projects faces a difficult-to-resolve contradiction. Knowledge creation in such projects relies heavily on individual experience and intuition; however, precisely because of their small scale and short duration, there is insufficient institutional support...

Producer services are a critical link that supports the transformation and upgrading of manufacturing and the efficient operation of regional economies. However, existing research rarely adopts standardized measurement tools to systematically compare service quality across different subsectors of producer...

This article adopts a review research method to systematically sort out the relevant research literature on digital transformation and the real economy at home and abroad, extract the two core mechanisms of technological innovation and factor restructuring for digital transformation to empower the real...

This research paper examines how digital transformation has affected the export performance of small and medium-sized enterprises (SMEs) operating within emerging markets while focusing on the mediating influence of innovation capability. Employing a quantitative survey method with a sample size of 280...

Driven by the explosive growth of artificial intelligence, resource-constrained small and medium-sized design organizations urgently require adaptive digital transformation pathways. Grounded in dynamic capabilities theory, this study conducts a multiple-case grounded analysis of three design SMEs to...

Drawing on China’s domestic-brand market, this paper assesses how the quality of digital marketing and a brand’s guiding philosophy are associated with perceived authenticity and consumer loyalty. After the responses were screened, 413 usable questionnaires measured on a 7-point Likert scale remained....

Basel-style capital rules and Value-at-Risk were built for slow-moving balance sheets, not for FinTech, where algorithmic lending, mobile payments, and cross-platform automation propagate shocks within minutes. Existing work either classifies FinTech risks without offering technical remedies, or applies...

Against the backdrop of prevalent supply-demand imbalance in the development of Internet-based crowdsourcing platforms, this paper takes Didi Chuxing in Guangzhou, a city with both tourism and commercial attributes, as the research scenario, and explores the internal mechanism of dynamic pricing in balancing...

Luckin Coffee’s collaboration with Kweichow Moutai became one of the most visible co-branding events in China’s beverage market. The Moutai Latte generated strong sales, social-media discussion, and public curiosity, but the case should not be understood only as a viral marketing success. This paper...

TikTok Shop in Indonesia provides a useful case for studying the tension between platform growth, small business participation, consumer trust, and public regulation in the digital economy. The platform entered Indonesia with a model that connected social media content, creator influence, livestreaming,...

Temu has become one of the most visible examples of cross border platform expansion in the global digital economy. Its rapid growth was built on low prices, aggressive promotion, direct access to manufacturers, wide product variety, and a shopping experience designed to reduce consumers’ hesitation....

The expansion of platform enterprises has transformed the logic of competition in service industries. Digital firms no longer compete only through pricing and technological infrastructure. Their long term performance increasingly depends on governance capability, ecosystem coordination, and the ability...

AI tool subscription services have become increasingly important in digital markets, yet customer retention remains a major challenge for providers. This study examines retention-related themes in AI tool subscription services from a marketing analytics perspective by analysing user review data from...

Innovation consortia enhance national innovation systems and core-tech breakthroughs. Analysis of National Science Award networks (2012-2020) via SIENA reveals: (1) Spiral evolution with size/stage variation; (2) Structural balance, openness, subject size, cross-industry capability, and innovation drive...

With the vigorous development of the digital economy, e-commerce platforms have become an important scenario for minors’ daily consumption. The protection of minors’ personal information is not only a key component of the legal rights and interests protection system for minors, but also an important...

This article examines why users often find it difficult to disengage from short-form video platforms such as TikTok, even when they are aware of the negative effects of prolonged use. Rather than treating this persistent attachment as merely a problem of individual self-control, the article understands...

Digital trade is also actively advocated to drive high-quality economic development through digitalization. However, existing assessments often focus on aggregate, neglecting the structural reasons behind macroeconomic changes. Guangdong Province, as a forefront of China’s digital economy development,...

Environmental, Social, and Governance (ESG) metrics have become one of the key determinants for a firm’s financing terms and risk assessment in the international capital market. However, the disparity increases between ESG evaluators, there will be doubt over companies’ environmental as well as societal...

INTRODUCTION In the era of knowledge-driven economy and strategic human capital management, employee structure has emerged as a core determinant of corporate competitiveness and long-term sustainable growth. While existing literature has explored the determinants of employee structure...

Extended Producer Responsibility (EPR) is increasingly seen as a policy tool to encourage businesses to adopt servitisation and support the circular economy. However, how EPR affects business model transformation remains under-researched. This paper addresses the question of whether and under what conditions...

This study asks how well ESG investment strategies really work in China’s policy-driven market, looking at two angles—industry rotation and risk parity. Using 21 A‑share stocks from 2019 to 2024 and applying the Markowitz and Single‑Index models, the analysis finds that ESG scores can serve as useful...

Against the backdrop of China’s vigorous promotion of new-quality productive forces and the comprehensive green transformation of its economy and society, the synergistic development of corporate profitability and green innovation (CGI) has attracted significant attention. This study uses Chinese A-share...

Against the backdrop of China’s ambitious Dual-Carbon Goals, the power sector faces immense pressure to decarbonise, making the Environmental, Social, and Governance (ESG) framework a critical strategic tool. This paper investigates the mechanisms through which ESG performance drives firm value and financial...

In an era of increasing geopolitical tensions and fragile global supply chains, economically resource-scarce countries such as Japan are very exposed to acute economic risks. In order to build resilience, Japanese firms and the state are now looking for strategies of supply chain diversification. This...

This paper constructs a government bond yield forecasting model that incorporates both domestic and international macroeconomic factors. Principal component analysis is used to extract the yield curve shape as a control variable. By comparing the regression results of the domestic factor model, the international...

Digital and intelligent transformation is the core path for the high-end equipment manufacturing industry to achieve high performance, and the process of industrial transformation is closely related to the adaptability of financing structure. This article sorts out the basic status quo of digital intelligence...

Aiming at the core defects of traditional cross-border financial risk transmission indicators that rely on probability distribution assumptions, fails to characterize non-stochastic cognitive uncertainty and are difficult to capture time-varying volatility characteristics, this paper originally constructs...

Digital transformation boosts economic growth. That is to say, it has the effect of boosting economic growth. But does it help or hurt corporate ESG? It’s not clear. This paper looks at Chinese A - share firms from 2007 to 2024. This research applied fixed - effects models on a sample consisting of about...

The deep integration of the digital economy with the real economy has raised a counterintuitive question: does enterprise digital investment unintentionally intensify financialization? Using a sample of Chinese A-share listed firms from 2009 to 2024, this study employs a fixed-effects model to examine...

This paper examines whether environmental, social and governance (ESG) performance improves corporate financial performance in China, and whether this relationship varies across industries and by state ownership. Drawing on stakeholder theory, agency theory and China’s politically embedded corporate...

Against the backdrop of increasingly stringent global disclosure regimes for sustainable development, this study investigates the mechanism through which the quality of environmental, social, and governance (ESG) disclosure influences corporate costs of debt. Using A-share listed firms in Shanghai, Shenzhen,...

Using a difference-in-differences framework and panel data on A-share listed firms in Shanghai, Shenzhen, and Beijing from 2010 to 2024, this paper evaluates the effect of the Belt and Road Initiative on firm-level total factor productivity. The treatment group is innovatively defined along three spatial...

The following report provides an overview of our management of our portfolio. We implemented two main investment strategies based on a pessimistic macroeconomic forecast. These were a quality value strategy and a quality growth strategy. We put equal emphasis on both of the strategies, allocating 40%...

The Belt and Road Initiative (BRI) reshapes global supply chains, yet its effect on corporate supply chain finance (SCF) performance remains unclear. Using a difference‑in‑differences approach, this study finds that BRI participation indirectly improves SCF performance by reducing supply chain concentration,...

This paper explores how Adam Smith and Karl Polanyi have radically different opinions about the place of markets in society. Firstly, Smith (1776) argues that markets are natures of self-regulation that not only increase production and efficiency but also maintain stability. He believes that the human...

This paper examines whether upgrading a firm’s human capital structure promotes overseas expansion. Using Chinese A-share listed firms from 2006 to 2024, it measures high-end human capital by the share of employees with master’s or doctoral degrees and captures internationalization through outward foreign...

Against the backdrop of deepening trade integration within the Belt and Road Initiative (BRI), this study investigates the evolution of embodied carbon transfers among BRI economies between 2015 and 2023. Using the EMERGING V2 multi-regional input-output database, we construct and analyze both total...

Based on data from A-share listed companies from 2014 to 2022, this paper empirically examines the impact of ESG disclosure quality on debt financing costs. The study finds that improving ESG disclosure quality significantly reduces debt financing costs, primarily by alleviating information asymmetry....

This article is based on the A-share public utility listed companies in Shanghai and Shenzhen that have issued corporate bonds as research objects. Taking corporate bonds as an example, it deeply explores the specific influencing factors and mechanisms that affect public utility listed companies’ choice...

Existing research on green finance is mainly based on the enterprise-level outcomes, such as green innovation and green transformation. Research on consumers’ willingness to pay typically focuses on individual-level surveys. However, there is limited evidence regarding whether the development of green...

This study is based on the multi-regional input-output model (MRIO) with environmental expansion, utilizing the CEADs database to calculate carbon flows in 49 core countries along the Belt and Road. It reveals the environmental effects of China’s investments in these countries from the perspective of...

The global semiconductor shortage between 2020 and 2023 manifested as one of the most severe operational disruptions in automotive history. Rather than treating this event as a transient supply-demand imbalance, this paper examines how the crisis exposed the structural vulnerabilities of the automotive...

Effective corporate governance requires a delicate balance between management autonomy and board oversight. The Boeing Company faced severe operational and financial crises due to compromised board independence and insufficient technical oversight. This paper examines the subsequent governance restructuring...

Using a sample of A-share firms listed in Shanghai, Shenzhen, and Beijing from 2014 to 2024, this study investigates the impact mechanism of corporate greenwashing on innovation investment. The degree of greenwashing is measured and its relationship with research and development (R&D) intensity is...

This study deconstructs Shede Spirits’ ESG greenwashing—masking emissions, ignoring land disputes, and exploiting institutional compliance. Event study analysis reveals a significant “delayed punishment” market effect following negative exposure, validated via matched-sample testing. Findings yield targeted...

Effective corporate governance requires active risk management rather than mere structural compliance. Silicon Valley Bank experienced a catastrophic failure due to severe managerial blind spots and inadequate board oversight. This paper examines the collapse of Silicon Valley Bank as a prime example...

This study investigates the impact and contextual boundaries of environmental, social, and governance (ESG) disclosure on corporate research and development (R&D) investment using a sample of Chinese A-share firms listed in Shanghai, Shenzhen, and Beijing from 2014 to 2024. The paper introduces a...

Global green trade regulations are undergoing rapid restructuring, increasing the signaling importance of firms’ sustainable business capabilities. This study uses A-share listed companies in Shanghai, Shenzhen, and Beijing from 2014 to 2024 to investigate the effect of environmental, social, and governance...

Based on the upper echelons theory, this study investigates how executives’ environmental backgrounds influence corporate total factor productivity (TFP) and explores the underlying mechanisms. Utilizing a comprehensive sample of Chinese A-share listed companies from 2010 to 2023, we construct a two-way...

Against the backdrop of deep integration between the digital and real economy, generative artificial intelligence, as a cutting-edge general-purpose technology, is fundamentally reshaping firms’ underlying information environment and investment decision-making patterns. Using a sample of Chinese A-share-listed...

This study examines the development of intellectual property (IP) finance in China and explores the major institutional and market constraints affecting its operation through literature review, interview analysis, and survey data. Policy support has helped expand IP pledge financing, securitization,...

This paper examines how divergence in environmental, social, and governance (ESG) ratings affects corporate financing constraints, employing a panel of A share listed firms in Shanghai, Shenzhen, and Beijing from 2015 to 2024. The analysis shows that greater divergence in ESG ratings significantly tightens...

The Third Plenary Session of the 20th Central Committee of the Communist Party of China has introduced new arrangements for the reform and development of state‑owned enterprises (SOEs), clearly requiring the establishment of an evaluation system for SOEs to fulfill their strategic missions. Against the...

Employee retention has become a strategic question for service organizations because labor scarcity, unstable schedules and digital monitoring have changed the economics of frontline work. This paper examines human resource management through the case of Harbor Coffee Group, a composite retail service...

Human resource management is moving from a job centered administrative function toward a skills centered system for allocating work, developing people, and retaining scarce capability. This paper examines Unilever as a case of skills based human resource management and internal mobility. The analysis...

This study examines the impact of financial openness on foreign direct investment (FDI) across Chinese provinces and whether this relationship changes with local institutional quality. Using provincial panel data from 2000 to 2023, the paper estimates two-way fixed-effects models with province and year...

Upholding the leadership of the CPC and establishing a modern enterprise system are two basic principles for deepening the reform of China’s state-owned enterprises in the new era. How to achieve the organic unity of the two is the core proposition of the construction of modern enterprise system with...