The Internationalization Strategy Research on Hotel Enterprise Group Brand

DOI

10.2991/icesame-16.2016.244How to use a DOI?

Keywords

Hotel enterprise group; Internationalization; Strategy

Abstract

With the development of economy and the progress of the society, our country hotel enterprise also has had great progress. Hotel industry is the earliest open industry in our country, so compared with other industries; it has strong openness and international congenital advantage. Hotel enterprise's internationalization development is the development trend of hotel business under the background of economic globalization, and the environment at the same time provides opportunities for international hotel group development. Nowadays in the development of hotel internationalization, there are a lot of problems in our country's hotel industry need to be solved.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junyi Xu
PY  - 2016/03
DA  - 2016/03
TI  - The Internationalization Strategy Research on Hotel Enterprise Group Brand
BT  - Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering
PB  - Atlantis Press
SP  - 1131
EP  - 1134
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-16.2016.244
DO  - 10.2991/icesame-16.2016.244
ID  - Xu2016/03
ER  -