Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)

Research on Construction of Tourism Marketing Talent Training System Based on CBE (Competency Based Education) Theory

Authors
Bingxian Liu, Li Li
Corresponding Author
Bingxian Liu
Available Online 29 November 2020.
DOI
https://doi.org/10.2991/assehr.k.201128.103How to use a DOI?
Keywords
CBE (Competency Based Education), application-oriented undergraduate education, tourism marketing talents
Abstract

Chinese education authorities have put forward the general requirements for the transformation of some undergraduate universities to application-oriented development. In this context, this paper analyzes the problems in the traditional subject oriented training mode of tourism marketing talents, such as the emphasis on theoretical knowledge, ignoring practical ability, and puts forward the basic idea of constructing the training system of tourism marketing talents based on CBE (Competency Based Education). From the author’s front-line teaching experience, this paper, with the course construction of tourism marketing, puts forward the specific strategies, including clarifying the training objectives and ability requirements of tourism marketing talents, adopting flexible and diverse teaching methods, attaching importance to practical teaching aiming at training comprehensive, etc., in order to provide valuable reference and model for the successful transformation of undergraduate universities into application-oriented ones.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2020
ISBN
978-94-6239-282-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201128.103How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bingxian Liu
AU  - Li Li
PY  - 2020
DA  - 2020/11/29
TI  - Research on Construction of Tourism Marketing Talent Training System Based on CBE (Competency Based Education) Theory
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 557
EP  - 561
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.103
DO  - https://doi.org/10.2991/assehr.k.201128.103
ID  - Liu2020
ER  -