Research on the Communication Mechanism and Influence of WeChat Official Platform in Colleges and Universities
- DOI
- 10.2991/assehr.k.201128.078How to use a DOI?
- Keywords
- WeChat official platform in colleges and universities, communication mechanism, influence
- Abstract
As an effective position for the dissemination of ideological culture and image branding of colleges and universities, the WeChat official platform is also an important support for colleges and universities to carry out education and teaching management, admissions and employment promotion, and teaching method reform. Based on the analysis of the current communication function, development reasons, and practical difficulties of the WeChat official platform in colleges and universities, this paper proposes specific measures to take advantage of the communication mechanism and influence of the WeChat official platform to build a WeChat official platform in colleges and universities from the aspects of university mechanism management, media writing, team innovation, user expansion, and network security.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yan Zhang AU - Hui Xie PY - 2020 DA - 2020/11/29 TI - Research on the Communication Mechanism and Influence of WeChat Official Platform in Colleges and Universities BT - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020) PB - Atlantis Press SP - 418 EP - 422 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201128.078 DO - 10.2991/assehr.k.201128.078 ID - Zhang2020 ER -