Research on the Communication Mechanism and Influence of WeChat Official Platform in Colleges and Universities

DOI

10.2991/assehr.k.201128.078How to use a DOI?

Keywords

WeChat official platform in colleges and universities, communication mechanism, influence

Abstract

As an effective position for the dissemination of ideological culture and image branding of colleges and universities, the WeChat official platform is also an important support for colleges and universities to carry out education and teaching management, admissions and employment promotion, and teaching method reform. Based on the analysis of the current communication function, development reasons, and practical difficulties of the WeChat official platform in colleges and universities, this paper proposes specific measures to take advantage of the communication mechanism and influence of the WeChat official platform to build a WeChat official platform in colleges and universities from the aspects of university mechanism management, media writing, team innovation, user expansion, and network security.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Zhang
AU  - Hui Xie
PY  - 2020
DA  - 2020/11/29
TI  - Research on the Communication Mechanism and Influence of WeChat Official Platform in Colleges and Universities
BT  - Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)
PB  - Atlantis Press
SP  - 418
EP  - 422
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201128.078
DO  - 10.2991/assehr.k.201128.078
ID  - Zhang2020
ER  -