Strategy of Chinese Medicine Animation in TCM Culture Communication

DOI

10.2991/978-2-494069-45-9_43How to use a DOI?

Keywords

TCM animation; TCM; TCM culture dissemination; strategy

Abstract

In the context of new media, animation provides a new direction and perspective for the dissemination of Traditional Chinese Medicine (TCM) culture, but the current situation of the dissemination of TCM animation is not satisfactory. Based on Laswell’s “5W” communication theory, this paper analyzes the dilemma of the current communication of TCM animation from the five elements of communication subject, communication content, communication channel, communication audience and communication effect, in order to provide reference for the communication mode of TCM culture.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingying Xue
AU  - Yajun Li
PY  - 2022
DA  - 2022/12/16
TI  - Strategy of Chinese Medicine Animation in TCM Culture Communication
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 357
EP  - 364
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_43
DO  - 10.2991/978-2-494069-45-9_43
ID  - Xue2022
ER  -