Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)

Implementation of the Multiliteracy Learning Model in Advertisement Text for MTs Students

Authors
Atika Lisamawati Nur Qoyyimah*, Laili Etika Rahmawati, Markhamah Markhamah
Master of Indonesian Language Education, Muhammadiyah University of Surakarta, Surakarta, Indonesia
*Corresponding author. Email: s200200007@student.ums.ac.id
Corresponding Author
Atika Lisamawati Nur Qoyyimah
Available Online 14 May 2022.
DOI
10.2991/assehr.k.220503.123How to use a DOI?
Keywords
multiliteracy model; text-based learning; advertising
Abstract

Multiliteracy learning was learning that puts the ability of reading, writing, listening, and speaking to improve thinking skills including the ability to criticize, analyse, and evaluate. This study aimed to determine the planning and implementation of a multiliteracy learning model in advertisement text for MTs students. The type of research used in this study used descriptive qualitative research with a case study approach. The subjects of this study were Indonesian language teachers and students of VIII class. Data collection techniques were observation, interviews, and documentation. The interactive model analysis consists of four components, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that the planning for using the multiliteracy model that was prepared were lesson plans, observation guidelines, advertising media, student worksheets, and evaluations. The implementation of the multiliteracy learning model in advertising text applies four principles. Student learning outcomes were able to present advertising texts with creative ideas. The sentences in the advertisement were in accordance with the image, concise, clear, right-on target, interesting, and have used persuasive sentences.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
10.2991/assehr.k.220503.123
ISSN
2352-5398
DOI
10.2991/assehr.k.220503.123How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Atika Lisamawati Nur Qoyyimah
AU  - Laili Etika Rahmawati
AU  - Markhamah Markhamah
PY  - 2022
DA  - 2022/05/14
TI  - Implementation of the Multiliteracy Learning Model in Advertisement Text for MTs Students
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 1116
EP  - 1121
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.123
DO  - 10.2991/assehr.k.220503.123
ID  - Qoyyimah2022
ER  -