The Study on the Governmental Tactics of Persuasion of Network Public Sentiment

DOI

10.2991/icpm.2013.41How to use a DOI?

Keywords

Government, Network Public Sentiment, Persuasion

Abstract

As the intensive reflection on the internet of thoughts and emotions of netizens and interests of the masses, network public sentiment has always been the focus of attention and discussion of netizens, mirroring the thoughts and ideas of netizens in a certain era. There have been some limits in the hot-spot of network public sentiment because internet may serve as the communication channels for the harmful information and discordant sounds in spite of the convenience it offers to the freedom of opinion expression and participation in the discussion of public affairs of social individuals. Consequently, how to efficiently guide the hot-spot of the network public sentiment so as to make the harmonious network environment play an important role in the construction of a harmonious socialist society has been a major task for the information work of network public sentiment.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Zhang
AU  - Yinzhu Zhang
PY  - 2013/05
DA  - 2013/05
TI  - The Study on the Governmental Tactics of Persuasion of Network Public Sentiment
BT  - Public Administration In The Time Of Regional Change (ICPM 2013) <br> Proceedings of the Second International Conference on Public Management 2013
PB  - Atlantis Press
SP  - 221
EP  - 226
SN  - 1951-6851
UR  - https://doi.org/10.2991/icpm.2013.41
DO  - 10.2991/icpm.2013.41
ID  - Zhang2013/05
ER  -