Proceedings of the 2016 2nd International Conference on Social Science and Higher Education

Session: Economy and Management

26 articles
Proceedings Article

Discussion on the Feasible Path of Intelligent Community Participatory Governance in New Media Context

Honglu Fan, Tangbo Li
The focus of this paper was the involvement of new media in community governance with the aim to construct intelligent community and achieve community participatory governance. Combining communication and sociology, this paper was based on agenda-setting and cultivation analysis and started from the...
Proceedings Article

Research on the Role of High-tech Industry in Jilin Province's Regional Economic Growth

Jie Yao, Jin-shan Li
This paper first analyzed the overall status of high-tech industry in Jilin province from the following four aspects, including the development scale of high-tech enterprises, the changing tendency of main economic benefit indexes, the ability of easing employment pressure and the innovative ability....
Proceedings Article

Product Innovation Efficiency of Russian Electronic Industry: DEA Approach and Cluster Analysis

Vladislav Spitsin, Aleksandr Mikhalchuk, Lubov Spitsina, Nataliya Shabaldina, Darya Novoseltseva, Michael Shinkeev
This paper investigates product innovations efficiency in innovative subsection DL «Manufacture of electrical and optical equipment» at the level of Russian regions on the basis of the DEA approach. Leading regions on product innovations efficiency were identified by absolute and relative indicators....
Proceedings Article

Redefinition and Reclassification of Literature Review under the Big Data Environment

Chenxi Fan, Songyang Han
This document explains and demonstrates how to redefine and reclassify the Literature Review under the Big Data environment. We compared the three typical traditional definitions by Cooker, Fink and Machi-McEvoy, and found that their definitions have not adapted to the present age. According to the new...
Proceedings Article

Research on the Dilemma of Taxi Management in China from the Perspective of Game Theory

Haowen Feng, Weimin Ouyang
On the one hand, technical threshold of the taxi business in China is low, a lot of people can do a taxi driver, on the other hand, taxi business carries out a system of access permission, has a very high monopoly profits. Only have to pay a lot of cost, the driver can become legal taxi driver in the...
Proceedings Article

Learners' Attitude to a Reformed Evaluation in CALL Context

Ya Tuo, Zengyan Xia, Jun Li
The purpose of the paper is to introduce a reformed evaluation approach and to probe into the attitude of the students to the new evaluation system in accordance to a reformed CALL environment. A questionnaire survey is conducted in the experimental class to get a general idea of the learners' identification...
Proceedings Article

A Study on Phenomenon of "Bad Money Drives out Good" in Jinlin Province Labor Market from Perspective of Complex Man

Ceng Hou
Starting from the existing problems of labor market in Jinlin province, this thesis describes the current situation of labor market in Jinlin province and puts forward the severe phenomenon of "bad money drives out good" in the labor market of Jinlin province. The limitations of "economic man" assumption...
Proceedings Article

A Study of Influences of Endowment Effect upon Peasant Household's Farmland Transfer Willingness in the Perspective of Property Rights Economics

Ceng Hou
The correlation between endowment effect and peasant household's farmland transfer willingness is revealed through empirical analysis based on theoretical researches. The researches show that endowment effect is an important influence factor of peasant household's farmland transfer willingness; meanwhile,...
Proceedings Article

Analysis on Improvement of Service Quality in China's Domestic Worker Market from the Perspective of Psychological Ownership

Ceng Hou
Based on the current situation of domestic worker market, major problems currently existing in China's domestic worker market are discussed in this paper and those reasons why these problems exist are analyzed from various perspectives, for which psychological factors are considered the underlying causes....
Proceedings Article

Review and Enlightenment of Financial Restatement

Fang Gao, Xin Zhao
With the increasing development of capital markets, the quality of information of listed companies face higher requirements, the increasingly frequent and prevalent financial restatement has aroused widespread concern in the academic community. This paper reviews and summarizes the research of financial...
Proceedings Article

Research on the Selection of Career Anchor Types for Graduates in Colleges and Universities

Pingping Liu
The paper mainly studies the selection of career anchor types for graduates of colleges and universities. By Professor Schein's career anchor theory and inventory, selecting people who have graduated and have worked 1-3 years as research subjects, the paper tests career anchor inventory of these personnel...
Proceedings Article

Research on Academic Human Resources Management in Universities

Yonggui Mu, Congliang Chai, Qingfeng Shen, Yangsheng Han
Academic human resources in universities is the core of a university human resources. In this paper, it mainly focuses on researching the concept and characteristics of academic human resources management in universities by using the method of contrast from five aspects which is an innovation in analyzing...
Proceedings Article

Research Review on the Communication Effects of Government New Media

Bin Liu
In recent years, government new media is in full swing, and it has undeniable role and future prospects. However, there also exist many problems in its development. Throughout the domestic and foreign scholars' studies on government affair new media, especially the public-government relations paradigm...
Proceedings Article

Private Colleges Market-Oriented Incentive Mechanism of Teacher Compensation Characteristics Research

Xinliang Han
The market of salary system reform is an important part of the non-governmental university internal management system reform. Currently, many problems in salary system of colleges: the lack of efficiency and fair, the lack of individual incentive, salary system reform lags behind; the fundamental reason...
Proceedings Article

Research Incentive Mechanism of Knowledge Staff Based on the Psychological Contract

Xinliang Han
With the development of knowledge economy in our country, bearing the knowledge, skills, knowledge, information, technology, knowledge workers as the producers, become the main creative power of the enterprise value. In the modern management, the knowledge staff has become the strategic resource of enterprise...
Proceedings Article

Comprehensive Cost Analysis and Comparison of Thermal Power, Hydropower and Wind Power in China

Junsong Qin, Dongxiao Niu, Yashan Zhong, Meiqiong Wu
The types of power generation mainly include thermal power, hydropower and wind power in China. However, thermal power generation has accounted for 75.2 percent of the total generation. In order to adjust the proportion of the energy supply and achieve energy saving, it is vital to investigate the comprehensive...
Proceedings Article

A SWOT Analysis of General Aviation Industry Development in Shandong Province

Shouxi Zhu, Xinjun Gong
General aviation is an important part of civil aviation. General aviation has a large industrial group and long industrial chain, which can greatly promote regional economic development. In this paper, we study the external factors of general aviation industry development in Shandong Province such as...
Proceedings Article

Research on Construction of Evaluation Index System of Internet Public Sentiment for Chinese University

Jin Wen, Liang Hu, Hongmei Yu
With the development of information technology and the popularity of new media in Colleges and universities, the network has a profound impact on the way of thinking, ideas, interpersonal communication and learning life of college students. The number of college students in China is about 25 million,...
Proceedings Article

Research of Teaching Model for Public Security Information Management Course based on Network Learning Community

Liang Hu, Jin Wen, Yuchi Zhu, Jing Xu
In order to explore the effectiveness of learning community learning model, this paper takes the public security information management course as an example to study the design of classroom interaction, learning evaluation criteria and the construction of learning community. The research results show...
Proceedings Article

Product Innovation Design Method Based on Case Reasoning

Wei Chen, Juan Fan
In order to coordinate the product innovation design method and the market economy benefit, it is necessary fully inherited the advantages of similar products. According to the product innovation design theory of evolution, and the thought of case-based reasoning and cognitive psychology, it is analyzed...
Proceedings Article

On Factors Affecting the WeChat Design Based on Neural Network

Yuan-tao Jiang
WeChat (known as Weixin in Chinese) has improved the contact interface of many businesses. So, the identification of critical factors influencing the WeChat design is very important. By combining questionnaire investigation and a neural network, this paper analyzes a variety of variables in an attempt...
Proceedings Article

Social Recognition Research in Foreign Marriage for Transnational Groups in China-Vietnam Border

Xiaobo He
Due to next region, economic and trade communication, similar living style and stable marriage circle history, foreign marriage has been existed for a long time in China-Vietnam border, especially for the transnational groups. It plays an important role in border stability and transnational communication,...
Proceedings Article

Research on the Recycling Strategy of Used Textbooks in Colleges and Universities

Xianjin Xu, Yanlong Zhu, Hao Liu, Min Liu
In order to improve the utilization rate of China's second-hand textbooks in Universities, promote the second-hand textbooks' recycling process, through the use of market research, in Hubei University of technology as an example the operation mode of the existing old bookstore started research work....
Proceedings Article

Literature Review on the Impact of Education on Individual Income

Manxue Chen, Kangyin Lu, Chengcheng Tao
Since the 21st Century, the relationship between education and income, the trend of changes in the rate of return on education and the impact of the level of education on income gap have become hot issues in the field of labor economics and economics of education. Through sorting out the previous researches,...
Proceedings Article

Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform

Peng Chen, Xiaoting Zheng
This paper analyzes market structure around the university community, consumption structure of college teachers and students and analyzes the possibility of combining market resources around the university communities by means of micro-blog. Moreover, micro-blog can provide technology, marketing, management...
Proceedings Article

Ireland's Diaspora Strategies and Economic Development

Zili Tian, Jinping Wu
Many countries hope to make use of the diaspora resource to develop their home-country's economy and social conditions. Ireland is the country which has successful strategies of diaspora practices. It formulated a series of policies to mobilize nearly 80 million diasporas to contribute to the home country,...