Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)

Research on the Construction of Teaching Evaluation System of Visual Communication Design Major Cultivated on Basis of Students’ Innovation and Entrepreneurship Ability

Authors
Yongxiao Liu
Corresponding Author
Yongxiao Liu
Available Online 6 February 2021.
DOI
https://doi.org/10.2991/assehr.k.210206.006How to use a DOI?
Keywords
Innovation and entrepreneurship ability, visual communication design, teaching evaluation system, university teaching reform
Abstract
As an undergraduate major concerning art design in the colleges and universities, visual communication design is a very strong one in terms of applicability during the education of the colleges and universities. It requires students to have a more systematic professional theory, knowledge and design ability, and focuses on the cultivation of students’ design ability, language communication, written and verbal expression, social communication and other comprehensive abilities to ultimately cultivate comprehensive design talents suitable for social and economic development, and enable students to adapt to the requirements of the society for the major after graduation, and better improve their employability and competitiveness. Therefore, colleges and universities that have this major actively improve the reform of teaching mode and teaching evaluation system, and deepens the improvement of teaching evaluation system comprehensively, which aims to cultivate and enhance students’ innovation and entrepreneurship ability, thereby cultivating high-quality comprehensive innovation and entrepreneurship talents. Based on the existing problems of innovation and entrepreneurship education, this paper analyzes how to build a good evaluation system of innovation and entrepreneurship education. Combined with the analysis of the actual situation, it provides a feasible theoretical reference for the construction of the teaching evaluation system regarding its visual communication design, so as to achieve the training goal of innovation and entrepreneurship talents.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yongxiao Liu
PY  - 2021
DA  - 2021/02/06
TI  - Research on the Construction of Teaching Evaluation System of Visual Communication Design Major Cultivated on Basis of Students’ Innovation and Entrepreneurship Ability
BT  - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)
PB  - Atlantis Press
SP  - 25
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210206.006
DO  - https://doi.org/10.2991/assehr.k.210206.006
ID  - Liu2021
ER  -