The Research on Structural Dimensions of Institutional Regulation of Place Branding

DOI

10.2991/ssemse-15.2015.220How to use a DOI?

Keywords

institutional regulation; place branding; opportunistic behavior

Abstract

The aims of this article is to establish a dimensional model of institutional regulation of place branding, to help the region to establish a impeccable regulatory system in the branding process. Through literature review, this paper puts forward the conceptual model of institutional regulation of place branding. This paper argues that institutional regulation of place branding including political regulation, economic regulation and social regulation and environmental regulation. the model for place brand construction has a certain guiding significance to avoid opportunistic behavior in the process of place branding.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weihong Zhao
AU  - Ganfeng Yu
PY  - 2015/11
DA  - 2015/11
TI  - The Research on Structural Dimensions of Institutional Regulation of Place Branding
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 855
EP  - 858
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.220
DO  - 10.2991/ssemse-15.2015.220
ID  - Zhao2015/11
ER  -