The Effect of Chinese Cultural Values in Counterfeit Luxury Goods Purchase

DOI

10.2991/ssemse-15.2015.557How to use a DOI?

Keywords

Counterfeit luxury purchase, Chinese cultural values, face consciousness, other orientation, long-term orientation, sense of righteousness, pragmatism

Abstract

Though there have been a few studies on counterfeit luxury purchase, the effect of cultural values, especially Chinese cultural values, in counterfeit luxury purchase remained unclear. This study selected five Chinese cultures values, found out five most discussed psychological determinants in luxury counterfeits purchase, and then created a Chinese cultural values - psychological determinants of counterfeit luxury brands purchase model, to analyze the relations between the two.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheng Fang
AU  - Xiaojing Lu
PY  - 2015/11
DA  - 2015/11
TI  - The Effect of Chinese Cultural Values in Counterfeit Luxury Goods Purchase
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 2192
EP  - 2195
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.557
DO  - 10.2991/ssemse-15.2015.557
ID  - Fang2015/11
ER  -