Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)

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221 articles
Proceedings Article

Summary and Reflection on Two-Week Observation Results and Process of Ethnography

Taoyi Huang
This paper reviews the process from the author’s original intention of observation and initial interesting topics to the summary and reflection of shortcomings in the observation process. In the middle parts, it comes through three sample sources which are observed records with ethnographic research...
Proceedings Article

The Effect of Culture on Gender and Racial Bias

Jiaying Zhu
This paper explores the effect culture has on gender and racial biases. Possible behaviors expressed to show gender bias include linking different characteristics and items to different genders; for example, more than half of participants (N > 600,000) linked males with subjects representing rationality...
Proceedings Article

Education Inequality in the United States

Joanna Yingxin Tan, Xinle Yu, Qianhui Chen, Ruoman Liang
This paper investigates trends in educational inequality in the United States. We analyze changes in educational attainment and quality among different races and genders. Through our thorough research we found that although there has been a general increase in the level of education attained by both...
Proceedings Article

Effects of Social Media on Teenagers’ Mental Health

Haoyue Yuan
Teenagers spend a significant amount of time on social media with no age restrictions. Spending too much time on social media cause teenager to encounter health issues such as anxiety, depression, and inclination toward suicide. This paper examined the reason behind teenagers’ anxiety and depression...
Proceedings Article

Why did Sulla Decide to Fight a Civil War?

Pengyu Xie
Lucius Cornelius Sulla’s decision for civil war contributed to the destruction of the Roman Republic. This paper illustrates that Sulla’s coup involves subjective factors, including Sulla’s character and increasingly intensified contradictions with Gaius Marius. Besides, the corruption of Rome, the disloyalty...
Proceedings Article

Evaluating Entrepreneurial Opportunity in the New Photography Market

Xinliang He, Yifei Qiu, Yunxin Bai
This paper is an overall illustration of the company CHEESE, which contains detail information of the function of the CHEESE app, marketing strategy, competitive factors, and research analysis, based on the basic knowledge of economics, statistic, finance, and psychology. CHEESE aims at eliminating the...
Proceedings Article

Research on the Dilemma and Solution of Employee Training in China’s Small and Medium-sized Enterprises

Ting Cui
Employee training is significant for enterprises in the environment of the internet economy. This study investigates the current situation of employee training in small and medium-sized enterprises in China using a questionnaire. The results show that 95% of small and medium-sized enterprises in the...
Proceedings Article

Use Digital to Create a Virtual Model Company According to the Management Class

Greeting Cards Company

Tingkai Xiang, Xiangying wang
This study analyzed the different structures of companies in different fields, resulting in “Matrix” and various other organizational structures, while “Matrix” is an extremely effective structure specially used for manufacturing companies. This work brought us into a brand new business thinking.
Proceedings Article

The Study of Trading Based on Carry Models

Yihang He, Xueji Cao, Bowen Wang, Luna Peng
Under the leadership of Professor Eric Yeh of Columbia University, the authors use nine carry models including No arbitrage pricing model, Iron condor model, Spot holding model, Cost of carry model, Premium selling model, Classic FX carry model, Convenience yield model, Collar trade model and FX transaction...
Proceedings Article

Major Issues About Teaching and Learning in China

Jingxian Huang
In this essay, I focus on the issues about the relationship between teaching and learning, with an emphasis on the analysis and perception of the Chinese educational model. The essay begins with background information on the importance of the relationship between teaching and learning, and then leads...
Proceedings Article

A Study on Starbucks’ Promotion Strategies in the Chinese Market from 1999 to 2009

Xiaoxue Liu, Jiatong Li, Cristy Jiayi Lin
In this paper, we investigated how Starbucks promotes its brand and product when it enters the Chinese market. Integrated marketing communication involves promoting brands and products through various marketing, public relations, and advertising strategies. This report gives an overview of how Starbucks...
Proceedings Article

Construction and Implementation of E-commerce Innovation and Entrepreneurship Education System

Yan Wang
Innovation and entrepreneurship education plays an important role in university education reform, involving multiple subjects such as society, government, universities and enterprises. It needs the cooperation of multiple subjects to jointly promote talent training. This paper takes e-commerce innovation...
Proceedings Article

Logical Reconstruction of Territorial Spatial Planning System in China

Based on the Reference Significance of Planning System in the UK

Huang Yizhen
China’s planning system has experienced a long road to nearly a century. In 2019, with the promulgation of Document No. 18 of The State Council of China, the government officially proposed the establishment of the Territorial Spatial Planning System that integrates multiple plans into one (Multiple Plans...
Proceedings Article

King Louis IX of France - Personal Life and Leadership Success

Ke Guo
In the Memoirs of the Crusades, rather than representing King Louis as an authoritative figure, the text provides readers an opportunity to dive deeper into the King’s daily life incidents. It reveals the other side of King Louis’s unapproachable life through combinations of vivid and detailed descriptions...
Proceedings Article

Intensity of the Reverse Sexual Double Standards in Females and Males and Possible Factors

Liqing Qi
Despite past research on sexual double standards (SDS), recent research has found that reverse sexual double standards (reverse SDS) exist. In this work, different levels of men’s body appearance and financial status were considered factors influencing the reverse SDS. People’s implicit endorsement of...
Proceedings Article

Genetic Mutations in Causing Non-small Cell Lung Cancers and Related Drugs’ Efficiency

Zhiyou Ye
Gene mutations play an important role in the occurrence and development of tumors. The research on tumors at the gene level is more and more in-depth, especially in the mechanism of tumorigenesis and antitumor therapy. Common oncogenes are essential for the survival of all cells (not only tumor cells)....
Proceedings Article

What Advertising Strategies Did VW Jetta Use to Promote in China and the United States?

Tianyi Zhang, Shaoke Li
With the increasingly obvious trend of globalization, the market of various countries is closely linked, and the world market is forming. However, top management in companies that work internationally sometimes overlook the importance of the invisible barriers that cultural differences create in marketing...
Proceedings Article

Research on Aging Design of Household Products Based on FBM Model

Bohan LIU
In order to meet the safety, comfort and efficiency goals and human-centered usability requirements of the elderly at home in the process of using products, an age-appropriate design research method for household products based on the FBM model is proposed. This study firstly elaborates the specific...
Proceedings Article

Children’s Attitudes Towards Homosexuality in China

Yu Xiao
The extant research has shown that high school students and universities students hold neutral attitudes toward homosexual. However, how children’s attitudes toward homosexual individuals and homosexual family are scarcely known by public. The aim of the study is to make up the gaps by surveying children’s...
Proceedings Article

Research on College Students Returning Home to Start Their Own Business and Rural Revitalization

Li Changhong
People are the main body of rural revitalization, and talents are the key elements of rural revitalization. How should the college students from the countryside orientate themselves, how should they attract college students to return to their hometown to start their own businesses, how should college...
Proceedings Article

“The Indiscernibles” on Arthur C.Danto’s Theory

Wang Hui-ting
Throughout Danto’s art philosophy, the thought of “indistinguishable things” is not only the center of his theory, but also his main philosophical interest. From the “Art World” to The Abuse of Beauty, Danto has been carrying out theoretical construction along a clear logical context, that is, all interpretations...