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3724 articles
Proceedings Article
Research on Chongqing as a ‘Historical and Cultural City’ in Short Videos: Taking TikTok Platform as an Example
Yu Yang
The city image is an important symbol for a city’s external promotion. With the arrival of the short video era, Chongqing has become a popular city on the Internet, but it is also one of the second batch of national historical and cultural cities approved by the State Council. The city image of a Historical...
Proceedings Article
Research on the Influence and Development Path of New Media Culture Industry on National Competitiveness
Chunying Gong
Improving national competitiveness is a new competitive strategy adopted by all countries in the stage of in-depth development of economic globalization. The influence of new media culture industry on national competitiveness is as follows: the development of new media culture industry is the promotion...
Proceedings Article
Analysis on Hotel Management Strategy in Big Data
XiaoLi Hu
With the deepening of the development of the Internet age and the work of profound changes in thinking, on all sectors of research institutions, management; down to the major forums, the media, language will be called data, language will talk about information, large data applications in the academic...
Proceedings Article
Research on Exercise Intervention on Health Promotion of the Elderly
Jing Bao, Shanping Chen, Liping Liu
The aging population has become an important social issue facing all countries in the world. How to increase the physical health status of the elderly through economic and effective means of exercise so that early prevent chronic diseases in the elderly. While improving the body function and life quality...
Proceedings Article
Research on Teaching Methods of Clothing Structure Design under the Transformation and Upgrading Development Mode
Shufen Qiu
Under the promotion of the transformation and upgrading development mode, the relevant fashion institutes need to boost the comprehensive reform of education and teaching in depth and steadily. Clothing structure design is one of primary courses in fashion art design, so the transformation and upgrading...
Proceedings Article
Research on the Construction of Supply Chain Performance Model of Manufacturing Enterprises
Ke Chen
This paper studies the relationship between manufacturing supply chain resources and capability and supply chain performance, explpres the fundamental mechanism for generation of manufacturing supply chain performance and builds a manufacturing supply chain performance model based on it. At the same...
Proceedings Article
"Digital Divide" of China's Online Education under the Background of "Internet Plus"
Shuhua Zhang, Hong Wang, Caixia Miao, Jier Yang
This paper explores "Digital Divide" problem of China's online education under the background of "Internet Plus". The existing online education platform, the number of online education users or learners and the online education development status are summarized and analyzed in this paper. Today's online...
Proceedings Article
Research on Marketing Strategies of Multinational Enterprises: Taking MUJI as an Example*
Jianfeng Zou, Ying Zou
As a Japanese company in China, MUJI used to take the advantage of China’s fast development and expanded rapidly. But today, MUJI is facing a continued downturn. Therefore, based on the current marketing status of MUJI, this article conducts a comprehensive analysis of MUJI’s marketing strategy. It finds...
Proceedings Article
Comparative Study of Chinese and Japanese Language Promotion Policy
Xiaofei Gao
It is the prerequisite for the realization of the Chinese dream of the Chinese nation's rejuvenation to enhance the international influence of Chinese. Through the comparative analysis of the promotion policies, institutions, testing models, teachers and teaching materials of China and Japan, this paper...
Proceedings Article
Research on Speech Recognition System Based on Virtual Reality Technology
Jing Luo
The rapid development of cloud things (cloud computing, Internet of Things, big data, artificial intelligence), especially the innovative development of virtual reality technology, has had a profound impact on school enrollment and employment promotion. Based on this, this paper briefly introduces the...
Series: Advances in Engineering Research
Proceedings Article
Green Technology’s Effect on Sustainable Office Property Development in Sydney
Qiao Ning, Tingting Cao
The promotion of green technologies in office property developments has triggered a series of changes in the existing market. Firstly, this paper examines the existing office property market based on the Office Market Report 2014 by Property Council of Australia which illustrates the demand for sustainable...
Proceedings Article
The Design and Simulation for High-altitude Wind Power Generation System
Haowei Hu
Today in the promotion of energy conservation, as a clean and renewable resource, wind energy is enjoying more and more attention in the world. To overcome the uncertainty and other limitations of wind, people began to take advantage of high-altitude wind energy. Currently high-altitude wind power technology...
Proceedings Article
Research of Blockchain Financial Application Standard: Multi-dimensional Perspective and Development Path
Xidi Zhang
Standards are the cornerstone of the development of blockchain financial applications.For a better promotion, we need to fully push forward the design of the whole framework of relevant standard systems, including basic standards, business and application standards, process and method standards, trust...
Series: Advances in Engineering Research
Proceedings Article
The cooling and heating research of an underground water source heat pump system in Qian'an
Bin Yang, Yashuai Yang, Degong Zuo
In recent years, the promotion of renewable energy has been used in many Qian'an’s buildings, and in which the use of groundwater source heat pump technology is particularly widespread. This work is focused on the comprehensive economic analysis and energy efficiency evaluation of groundwater source...
Proceedings Article
The Architecture of MOOCs Platform Based on Virtual Technology
Jinjuan Quan
MOOCs platform is an important part of MOOCs construction and promotion. This paper describes the problems that exist in the current MOOcs platforms and propose a solution which is based on Virtual technology. By use of VMware server component and function, the architecture of MOOCs platform is construct...
Proceedings Article
The Influence of Digital Technology in the Digital Marketing
Ziqi Zhu
Nowadays, with the rapid development of science and technology, digital technology has been widely used. Many people use kinds of digital platforms, like Amazon, YouTube and Zoom. These digital platforms provide different functions, like online shopping, watching videos, and online meeting. At the same...
Proceedings Article
Analysis of Asian Stock Market Spillover Effects Using Information Economy
Rong Li, Hong Chen, Shilei Xiang
The increase in uncertainty risks and complexity of the international environment have affected the normal order of the Asian economic environment and have a impact on the economic development of Asian countries. Under the general trend of information technology development, the role of information technology...
Proceedings Article
The bop sealing device for testing of layered water injection well
Xinggang Guo
The bop sealing device for testing of layered water injection well is the supporting tools for blowout preventer of layered water injection well test. Many problems exists in the traditional sealing device, such as difficulty for down-pass instruments in testing initial stage, cable bending caused by...
Proceedings Article
A Brief Analysis of Teachers’ Major Roles in Learner Autonomy in English Teaching
Xiu Zeng
Learner autonomy has recently been introduced to China as one of the efficacious, potential-developing teaching patterns. Increasing attention has been drawn to the importance of autonomy in language learning and teaching. Autonomy has in fact become a central theme in language instruction. Autonomy...
Proceedings Article
Research on the Publicity Strategies of Nurturance Idols under the COVID-19
A Case Study of “Teens in Times”
Kunyi Shi
The closure of cinemas and cancellation of all concerts around the world is a huge blow to entertainment companies and fans. “Teens in Times” (TNT) as a nurturance idol group, who debuted in November 2019, has rapidly increased its online publicity and held online concerts. This paper studies the propaganda...
Proceedings Article
Construction of Evaluation Index System of Regional Green Innovation Policy Source Ability under the New Development Pattern of “Double-cycle”
Ruo-qing HU
Enhancing the ability of green innovation policy source is the core requirement of high-quality development of the regional economy under the “double-cycle” development pattern, and it is the inevitable choice to cope with the changes of the global market environment and overcome difficulties. Accelerate...
Proceedings Article
Research on the Development Strategy and Practice of Network Culture Soft Power in Ethnic Regions in the New Era
Zhihua Jiang
Under the premise of the development of the times, ethnic areas has ushered in the continuous improvement of the soft power of network culture in the new era. The subtle power of network culture in China's ethnic regions needs to be improved. It is necessary to make rational use of the network to enhance...
Series: Advances in Engineering Research
Proceedings Article
The Establishment of China Low-Carbon Legislation and System
Boyu Zhu
The legislative system of Chinese low-carbon development includes the constitutional level, the basic law level and specialized legislative level, as well as local legislative level. In order to respond to low-carbon development, we should make low-carbon development strategies and national cycle development...
Proceedings Article
Research on the Practice of Sex Education in British Family and School
Shuoyang Hu, Yijing Zhan
Britain ranks a high abortion rate among countries in Western Europe, and the rate of adolescent sexual activity is gradually increasing over the past four decades. Unhealthy sexual behavior can be related to the increase in teenage pregnancy and sexually transmitted diseases, which usually result in...
Proceedings Article
A Linguistic Decision Model for Promotion Mix Management Based on Genetic Algorithms
Xihui Li, Zheng Pei, Hua Zhao
As we know, promotion activities are very important marketing tools. As a result of this fact, the selection of activities is an important decision. In this paper, from the viewpoint of satisfaction degree and total expense amount, we design a reasonable evaluation function, and use genetic algorithms...
Proceedings Article
On Strategy for the Promotion of Health Qigong In Benin
Xu Wu, Xu Liang
As an important part of Chinese culture and Chinese specific regime, Health Qigong has now been promoted vigorously in Benin. As a former coach of Health Qigong in Benin, the author has done research on the popularization and promotion of Health Qigong based on its current situation, so as to stimulate...
Proceedings Article
A Brief Analysis of Opportunities and Challenges for Accounting Personnel in the Big Data Era
Jing Xia, Wanyi Zhou
This paper, mainly from the background of big data, the conception and characteristics of big data, combined with the reformed direction of financial information system in the era of big data, puts forward the strategic significance of accounting personnel’s positioning transition and functional promotion,...
Proceedings Article
The countermeasures and suggestions of ex-servicemen returning home for employment and entrepreneurship from the perspective of push and pull theory
Ruilie Cheng, Yufan Wang, Ye Zheng, Zhiqing Wei, Ge Wen
In October 2022, the Party's 20th National Congress made a scientific plan and detailed deployment for promoting rural revitalization work, which also marks the rural revitalization strategy has entered a new stage. How to let the retired soldiers who once shed their blood for the motherland in...
Proceedings Article
The Effect of Work Environment and Job Satisfaction on Employee Organizational Commitment
Ferry Irawan, Mei Ie
This study aims to determine the effect of work environment and job satisfaction on employee organizational commitment at PT XYZ in North Jakarta. Researchers distributed questionnaires to all field workers in a company with a sample of 60 respondents using purposive sampling. The data analysis method...
Proceedings Article
On Function and Roles of College Foundation in the development of Schools
Yujun You
The rise of University Education Foundation has become an important force in promoting the comprehensive promotion of Chinese,study the function and role of Chinese Education Foundation has a very important theoretical and practical significance. I think the University Foundation in the process of the...
Proceedings Article
Analysis on the Development Direction of Internet Finance in Rural China
Hecheng Zhao
With the rapid development of Internet technology in China, the state further proposes that the promotion of rural financial results should be closely combined with the Internet to promote the development of the rural economy. Therefore, by analyzing the connotation of rural Internet finance, this paper...
Proceedings Article
Research on Urban Brand Promotion Based on Short Video Marketing in the New Media Environment
Taking the Spring City of Jinan as an Example
Yongxuan Song
Under the environment of “Internet +”, fierce urban competition with the continuous maturity of new technologies. Then how to use innovative ways and modes of new media to carry out an effective marketing and enhance the competitiveness of cities has become an increasingly important topic. This paper...
Proceedings Article
The Charm of Information-based Teaching in Higher Vocational Ideological and Political Teaching
Hui Jin
Education informatization 2.0 action plan is the inevitable choice to adapt to the development of education under the intelligent environment. Education informatization 2.0 action Plan is a concrete implementation plan to promote "Internet plus education". The rapid development of artificial...
Proceedings Article
Design and Optimization of the Curriculum System of College Preschool Education Under the Background of “Internet+”
Wenxiao Yang
In order to promote the optimization of college preschool education curriculum system, this paper takes oral English teaching as the research object, with the help of network information technology, database management technology, computer application technology and so on, designed a college preschool...
Proceedings Article
A Study on Offline Factors that Affect Customer Participation Behavior on Mobile Social Platform: Based on WeChat
Jia-Li Zhu, Hong Jin, Ying-Qing Chi
The users of WeChat has a great number and with a rapid growth. Enterprises use WeChat as a mobile social platform to do promotion. And WeChat marketing ranks the first over all these methods used on Internet. This study is based on WeChat marketing in order to do research on offline factors that will...
Proceedings Article
Analysis and Research on Synergistic Effect of Regional Financial Financing Tolerance and Regional Economic Development from the Perspective of Coupling
Siyuan Dong, Xiaoxuan Wang, Yashuo Yuan
Many studies have shown that regional financial development has a promoting effect on the regional economy, but the literature describing the specific correlation between the two and whether there is a synergistic effect is relatively vague. The innovation of this paper is based on the weighted analysis...
Proceedings Article
Analysis on the Characteristics of the Relationship Between Language Education Policy and National Construction in Southeast Asian Countries
Zehai Liu
Based on the dynamic relationship between language education policy and national construction in Southeast Asian countries, this paper analyses the basic experience of language education policy in promoting national construction, puts forward effective strategies to realize the mutual promotion between...
Proceedings Article
On the Practice of ‘Algorithm Analysis and Design’ Course Based on Blackboard Platform
Bangzuo Zhang, Yanlin Zheng, Qinghua Liu, Xijin Fu
Algorithm Analysis and Design is one of the core courses in the major of Computer Science and Technology. In the traditional teaching process, practical teaching is difficult to manage, test and evaluate. As one sort of effective teaching method, Blackboard (Bb) platform provides opportunities for the...
Proceedings Article
Research on Matching Mechanism Between CCER and Green Certificate Authentication Based on Blockchain
Zhaomin Wang, Xiaopeng Chen, Entang Li, Jinjing Cao, Hongwei Xing, Jianhui Zhang, Mingliang Mu, Chuankang Miao, Ming Gao, Guandong Di
With the proposal and promotion of the “double carbon” goal, the green certificate quota system and the carbon emission trading system have attracted wide attention. However, China has not yet formed a mature and effective green certificate market and carbon emission market, and the current system has...
Proceedings Article
A Study on the Innovation and Impact of New Media Technology on English Education and Teaching in Universities
Jieqiong Wang
In today’s society with the continuous development of media technology, universities are making more and more demands on education and teaching in order to adapt to the new media era of the 21st century. With the development and application of new media technology, new media are gradually promoted and...
Proceedings Article
Improving Health, Independence, Character of Santri at Islamic Boarding School Through Table Tennis
Abdul Hafidz, Syafiul Anam, Afif Rusdiawan, Muhammad Kharis Fajar, Najlatun Naqiyah
The purpose of this research was to identify and analyze the improvement of the health, independence, and character of students at Mamba'ul Ma'arif Islamic Boarding School through table tennis in realizing students who are characterized, religious, and have achievements. This research uses...
Proceedings Article
The Promotion Effect of School Physical Education on Physical Health of Young Children
Jinfu Xu
In order to explore the role of school physical education in promoting the physical health of young children, this paper discusses from three aspects: physical education course teaching, extracurricular sports activities and the research on school physical education and student health under test-education....
Proceedings Article
Research on the Electronic Commerce Application based on Services
Dan Yi
E-commerce is the inevitable choice of enterprise development in network era. Although the infrastructure, IT professionals and capital are relatively lack and the management also has different characteristics, the small and medium-sized enterprises still in an urgent need to blend in the tide of network...
Proceedings Article
Employee Archives Management in the Process of Archive Return to Support the Promotion Process
Titin Sumarti
This study aims to determine the management of staffing archives in the archive retrieval process at the Sub-Division of Staffing FMIPA Unesa. Through this study, it is hoped that it can provide new information regarding archive management in the archive retrieval process at the Sub-Division of Staffing...
Proceedings Article
Integrated Development Management Strategies of Transportation and Land Use Based on Low-carbon Concept
Yawei Zhang, Jun Li, Haiyan Lu, Changming Qi
Carbon emission in urban area mainly comes from urban transportation and land use development. Urban transportation development strategies, land use strategies, and corresponding synergic and integrated development are discussed in this paper, which are expected to contribute to the construction of low-carbon...
Proceedings Article
Research on Industrial Design Industrialization Based on Guangxi Northern Gulf Economic Zone
Yuxin Wang, Zongye Lu
Northern Gulf Economic Zone in Guangxi, in recent years the rapid development of a coastal economic zone, is the only coastal areas in western China. The implementation of the western development strategy, the Pan-Pearl River Delta regional cooperation, China-ASEAN cooperation and the formation of the...
Proceedings Article
New Ideas and Application of the Construction of Academic Atmosphere Based on Group Counseling and Coaching Technology
Junzheng Wang, Guixue Hu
group counseling, from "group counseling", refers to the group counseling in a team environment is a kind of psychological counseling, with the team and the collective power to help themselves throughout the process.Coaching technology, translated from "coaching", is the current relatively new means...
Proceedings Article
The Role of Higher Education in Improving Micro, Small, and Medium Enterprises’ Performance; A Case Study: Untar untuk UMKM
Agustinus Purna Irawan, Hetty Karunia Tunjungsari, Paula Tjatoerwidya Anggarina, Nicholas Rijako
MSMEs (Usaha Mikro Kecil Menengah, or UMKM) are one of the important economic drivers in Indonesia. MSMEs can survive an economic crisis and can still run businesses with small capital. However, it takes effort to continue to develop the capacity of MSMEs in carrying out their business, so that they...
Proceedings Article
Design and Implementation of Computer Rank Examination System based on Winsock
Zhuolin Mao
Since the first electronic digital computer ENIAC born in University of Pennsylvania in 1946, people’s life has completely changed because of computer. The application of computer has been all over the world. Computer technology is currently regarded as one of the three required technologies. In China,...
Proceedings Article
Optimization of Cold Chain Path of Cooling Storage Multi - Temperature Fresh Produce under the Uncertain Demand and Time Window
Kang Chen
In view of issues about the demand of various types of fresh agricultural products, the uncertainty of distribution time window and the difference of temperature layer in the existing cooling storage multi-temperature distribution process, cold chain path optimization model of multi - temperature fresh...