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2964 articles

How to Revitalize China Time-Honored Brand through Marketing

Yuhan Liu
“Laozihao”, also known as China time-honored brand is the emblem of traditional Chinese commercial culture, which has a huge influence on Chinese people. Faced with the influx of foreign brands and the fierce competition from domestic rivals, the century-old home brands have experienced survival crisis....
Proceedings Article

Technology Maturity Forecasting of Thermostat based on Patent Analysis

Z.G. Xu, Q. Wu, Z.X. Li
Technology forecasting plays a fatal role for enterprise survival and development. Technology maturity of thermostat is predicted with the TMMS and patent data algorithms. Radar plot is drawn to indicate the evolutionary potential for the further improvements of thermostat. It is pointed out that thermostat...

The Ethical Advantage: Boosting Employee Commitment in Small Businesses through Leadership and Empowerment

Aaron Chin Chen Lai, Maniam Kaliannan, Magiswary Dorasamy
This study examines the relationship between ethical leadership and affective commitment among Malaysian MSME employees, testing psychological empowerment as a mediator. Grounded in Social Identity and Social Exchange Theories, a mixed-methods approach was employed with 213 participants. Structural equation...

The Need for Interdisciplinary Programs at the Postgraduate Levels: A Study of the Saturation of Existing Study Programs

Bambang Yulianto, Sueb, Harmanto, Hasan Subekti, Prima Vidya Asteria, Ika D. C. Arifah, Puspita S. Sukardani
In recent years, the landscape of higher education has undergone significant transformation due to advancements in knowledge, technology, and globalization. In the context of developing countries, there have been rapid expansions of interdisciplinary programs at higher education levels, with a growing...

Rethinking the Scientific Integrity of Young College Teachers: A Study of the Retracted Publications from Journals*

Yingxian Zhang, Shiyu Zhou
Scientific integrity emphasizes teachers’ innovation, self-restraint and self-development. However, pushed by the “publish or perish” norm and challenging evaluation regulations, teachers and researchers need more publications. Due to the high pressure, some teachers would risk their reputation and integrity...

Locutionary Speech Acts in the Novel “Orang Miskin Dilarang Sekolah” by Wiwid Prasetya and Implementation of Negotiation Texts as Indonesian Language Learning Materials

Monika Nurcahyani, Markamah, Atiqa Sabardila, Agus Budi Wahyudi
The objective of the study was to analyze the use of locutionary speech acts in the novel Orang Miskin Dilarang Sekolah and implement the results as Indonesian language teaching materials. Data was collected using observation and note taking and analyzed using pragmatic equivalent method. The results...
Proceedings Article

Influence of Embedded depth on mechanical behavior of micro-pile composite structure

Q. Cai, S.W Shi, Q.K Li, X.Q Han
At the two embedded solid depth, research on the displacement, bending moment and shear stress of micro-pile composite structure have been studied based on the FLAC3D program. Results show that: micro pile maximum bending moment occurs in the vicinity of the sliding surface, the maxi-mum shear stress...
Proceedings Article

Dynamic Coordination of Energy and Hops in WSNs Using Reinforcement Learning Routing Algorithm

Jianyong Li, Huang Wei
In wireless sensor network, the existing reinforcement learning routing algorithm usually optimize single goal and the process of route establishment is complex. It also has problem of data forwarding control overhead. In this paper, we present a dynamic adaptive routing algorithm with feedback learning...

Philosophical Reflection on Tourism in a Context of Global Intercultural Communications

Olga Chistyakova
The author of the article follows an interrelation of intercultural communications with various ethnic and religious identities and tourism. Tourism is discussed as an important phenomenon of contemporaneity. The author presents tourism as a pillar of the globalizing world co-existing with ethnocultural...

COVID-19 and Internet Self-censorship in China

Alan Zunhan Yuan
Existing studies of online discourse in China had primarily focused on the government’s control and censorship of online content and their sociological implications, and not enough emphasis had been placed on self-censorship, especially when it pertains to the individuals’ interaction with the knowledge...

Enhancing Customers’ Attitudes Toward AI: The Role of Brand Attributes with Boundary Meaning

Dan Zhang, Xi Liu, Yutong Wang, Xiaolin Li
Artificial intelligence (AI) and AI-related products have permeated global markets. Despite this, prior research has produced inconsistent findings regarding consumers’ attitudes toward AI. This paper posits that the perceived loss of control among consumers can explain these mixed responses. Specifically,...
Proceedings Article

Markov Chain Model For the Structure of the Traditional Publishing Industry in China

Eryan Zhang, Xiaofeng Zhu
In order to analyze the structural change of the traditional publishing industry in China, the prediction technique of Markov Chain is applied to conduct research on the prediction problem of the structure of the traditional publishing industry China, and the estimation model of Markov matrix of state...
Proceedings Article

Study on the Influencing factors of the Nodal Dynamic Frequency Response Characteristics of Power System on Account of Curved Surface Fitting

Shanshan Liang, Jun Wu, Dichen Liu, Jingzhu Hu, Xiangyu Han, Tian Liu
Many studies on static frequency characteristics have been done yet nodal dynamic frequency response characteristics gain more attentions for the important role frequency plays in power system stability. Influencing factors such as balance power, power shortage and electrical distance are altered during...

The Impact of Working Capital Management Efficiency on Corporate Financial Performance: A Panel Data Regression Analysis

Jianbu Shi, Hairong Zhang, Jinghan Zhou, Lan Tang
This study explores the relationship between working capital management (WCM) efficiency and corporate financial performance using panel data from 1,200 non-financial listed firms across 10 emerging economies (Brazil, Russia, India, China, South Africa, Indonesia, Mexico, Turkey, Thailand, and Malaysia)...

An Affect-Theory-Based Discourse Analysis of Interview Talk: A Case Study of An Exciting Offer 7

Jingyi Yu
This study examines how interview discourse operates as an affective communication practice in the mediated context of reality television. Taking two interview tasks in An Exciting Offer 7 as cases, namely the interview tasks involving Zhelai Nv and Fly, the paper draws on affect theory and the concept...

Company Comparison: General Motor Corporation VS Geely Auto

Zijian Ding, Baocheng Duan, Shuo Fang, Mengyang Wang
Car industries are growing in size in recent years, more new entrants are entering this market seeking for profit. However, only a few firms succeed. This paper, we determine the reasons for the success of the two companies--General Motors Corporation (GM) and Geely Auto. We firstly analysed the business...

Critical Realism as Culture-oriented Conception in Contemporary Philosophy of Economics

Andrey Orekhov, Alexey Antonov
The Article is devoted to a research of realist approach to the analysis of social ontologic problems of social sciences including modern philosophy of economy. The social realism is interpreted as a culture focused concept and as a methodological trend recognizing reality of existence of the outside...
Proceedings Article

Study on blasting vibration reduction technology by digital detonator

E.A. Chi, M.S. Zhao, Q. Kang
The delay precision of common detonator is not good, the actual time delay often have big difference with blasting design in real blasting engineering, and the blasting effect is difficult to control. While high precision digital detonators are instead of chemical drugs by original electronic control...
Proceedings Article

System Optimization Design for Wireless Energy Transmission

Tong Zhou
This paper provides an in-depth study of the relationship between series compensation network and system power loss, and the efficient transmission efficiency of wireless energy transmission systems.In this paper, the S-S series compensation network is taken as an example, and by studying the characteristics...
Proceedings Article

Empirical analysis on the relationship between IDI and economic growth

Lu Chen
with the popularization of Internet and the advent of information economy, information development level is becoming one of the main factors to influence the regional economic growth. This paper, by using modified Cobb - Douglas production function, based on the estimation results of 2000-2010 provincial...
Proceedings Article

Quality evaluation on long stopped building bridges in highway exten-sion projects

H.J Hou, K.X Xue, Q He, M.L Cui, J Yan, R.J Ou
Quality evaluation of bridges stopped building for a long period in highway extension projects is not only critical to re-recognize quality (precondition for follow-up construction) but to adopt treatment measures for bridges. Nevertheless, studies on this issue are quite few at home and abroad so far....
Proceedings Article

Gestura: A Voice and Gesture-Controlled System for Seamless Interaction

G. Surya Mahesh, Bandaru Venkataramana, Y. David Solomon Raju, G. Venkata koti reddy
Gestura aims to change the way people interact with technology by employing a control system that combines gesture recognition, speech commands, and voice control to create a fully intuitive interface. OpenCV and Mediapipe offer computer vision and gesture tracking while Vosk provides real time speech...

Implementation of Digital Marketing as a Revitalization Strategy for MSME Leather Crafts at the Bag and Luggage Industry Cooperative

Hujjatullah Fazlurrahman, Riska Dhenabayu, Tias Andarini Indarwati
Kedensari Village has the potential as a center for leather crafts in Sidoarjo. The craftsmen in Kedensari Village are members of a cooperative organization called the Bag and Suitcase Industry Cooperative (INTAKO). Based on the results of interviews and field observations, it is known that the average...

Analyzing Involution in the Workplace with Robotic Machine Interference in China: From a Malthusian and a Marxian Perspective

Wenbo Huang
This essay researches the question: What is the effect of involution with robotic machine interference in the workplace? Since 2019, involution in the Chinese workplace was recognized as a serious social problem. At the same time, the rapid population growth and technological development in China exposed...

Indigenous Wisdom and Technology-Enabled Learning: Efforts to Prepare LPTK Graduates for the 21st Century

Tati Sumiati, Nuur Wachid Abdul Majid, Chandra Motilal, Dini Indrian
In this paper, I argue that Technology-based education cooperation that constitutes part of 21st century teaching and local wisdom-based education must be performed to maintain the archipelago’s culture. Both of these elements must be integrated in potential educators undergoing education at the LPTK....

Research on the Design Transformation Mechanism of Rural Brand Public Art from a Semiotic Perspective

Jingwen Qian, Xinyu Zhang
Rural public art, characterized by the process of “symbol extraction, reconstruction, translation, and identification,” is becoming one of the significant approaches to shaping rural culture, developing rural industries, and building rural brands. From a semiotic perspective, this paper analyzes the...
Proceedings Article

Study on the Criminal Regulation System of Freedom of Speech under the New Media Environment

Nini Huang
In recent years, with the development of new media, the micro-blog, WeChat, QQ, Q&A community and other pan-network products have become the main way for network users to exchange information. These new media platforms are convenient for users, but followed with obvious information ecological problems,...

A Systematic Review of Way That Human Body Can Be an Interface of Information Exchange

Jingyun Huang
Mediums of information transfer around the world are diverse. However, as the simplest interface, human bodies are usually ignored. The human body can easily deliver various information to outside. Here, the purpose of this paper is to investigate how the significant factors of technology and visual...

Research on Investment Portfolio Mechanism in the Context of COVID-19

Linjing Yang
Portfolio theory provides an important conceptual foundation and a comprehensive set of analysis systems for portfolio creation and analysis, and it has a significant impact on modern investment management practice. The rationality of portfolio theory on decentralized investing is a critical theoretical...
Proceedings Article

Numerical Simulation of Gas Flow Field with Public Exhaust System of Shipborne Missile

Mo Liang, Yi Jiang
The mathematical model of a vertical launching device was established by simplifying its physical model. Through the method of solving Navier-Stokes equation , the complex internal flow of the exhaust was simulated when the missile keep still in the Vertical Launching System, and the changes of the various...

Untangling the Knot: Navigating Teacher Doubts in Implementing Inclusive Education in Indonesia

Khofidotur Rofiah
The concept of inclusive education has gained significant attention in Indonesia as a means to create equitable and accessible learning environments for all students. However, its successful implementation relies heavily on the active participation and understanding of teachers. This article explores...
Proceedings Article

Study on the Course and Speed Cooperative Control Method for Unmanned Surface Vehicle

S.J. Cao, Y.T. Chen, F.M. Zeng
In order to solve the problem of autonomous dynamic control for unmanned surface vehicle (USV) under the unknown environment, the course and speed cooperative control method based on adaptive fuzzy algorithm is studied in this paper. A fuzzy control algorithm is designed of which the inputs are the deviation...

An Analysis of the Success of the Channel Tunnel Project

Hongji Chen
The Channel Tunnel is the largest privately funded engineering undertaking in the world. The tunnel is 51 kms in length and stretches from England to France beneath the English Channel [1]. As a crucial link in Europe’s new high-speed rail network, the Tunnel is slated to open in December 1993 and be...
Proceedings Article

The Design and Realization of Low Frequency Signal Receiver with High Sensitivity

Zhigang Li, Yuchuan Zhao
This paper introduces a kind of receiver that can receive signal which weak to UV level. First, the common mode rejection for the input differential signal is necessary, and a low noise amplifier followed by. Then we should let the signal go through a Programmable filter whose center frequency, Q are...
Proceedings Article

System Design for Food Forgery Prevention and Traceability Using RFID Technology

Tian Tian, XiangJun Peng, YanFeng Nie
Nowadays, food safety has drawn increasing attention because of its importance, yet the cost spent on food forgery prevention is expensive and the system is hard to maintain, therefore a low cost system is worth developing. Based on the above fact, this paper proposes a system design for food forgery...
Proceedings Article

Numerical modeling of reducing total nitrogen through inflow from channels in Datong Lake, China

Q. Zhou, W.r. Huang, N.q. Zhou, F. Teng, B.b. Wang, X.q. Liu, S. Xie, X.p. Shen
The total nitrogen (TN) concentration of Datong Lake has exceeded the standard concentration due to some artificial causes. Inflow from channels may be an effective method to help lower TN concentration and improve water quality. In this paper, a lake-channel network numerical model is set up for Datong...
Proceedings Article

A Design Method of Low-frequency Power Transmitter based on OPA549

Linyu Wang, Junxian Meng
We can interpret communication system as a system which transmit and receive signals. Transmitters play an important role in this system. In order to make sure that receivers can receive the signal, we should offer enough power transmitted by transmitters. Besides, we should also guarantee the stability...

Leadership and Ethical Leadership: A Systematic Literature Review

Geraldi F. Permata, Perengki Susanto
The purpose of this article is to identify and analyze several references on the keyword’s leadership and ethical leadership. Through Harzing’s Publish or Perish, a systematic review of the literature was undertaken for this study utilizing the Scopus database. Using the SPAR-4-SLR Protocol, the data...
Proceedings Article

Numerical investigation of the river-groundwater interaction characteristics in the downstream desert of the Heihe River, China

B.b. Wang, W.r. Huang, Y. Cai, F. Teng, Q. Zhou
The downstream is in the lower reaches of the Heihe River, northwestern China. The first step of the model development effort is to construct a groundwater flow model for the lower Heihe River. The software ‘ModelMuse’ is used to build and visualize the model for the downstream of Heihe River. A groundwater...
Proceedings Article

Research and Development of Brush Calligraphy System Based on Mobile Terminal

Yuxiao Xia, Fang Li, Zhongcheng Wu, Fei Shen, Guohua Wen
In this study, a brush calligraphy system was designed, in order to bring change to the monotonous writing trajectory demonstration on mobile devices and offer better user experience during writing. Handwriting position and velocity were captured by information acquisition module. Based on the captured...

Applying Big Data to Study Popular Folk Culture in Literary Canons

Mei Dong
Learning about culture is an important thing in this fast developing world with more and more communications between members inside. For the official part of culture, it is not difficult to get the needed information; but for the folk part, which is even more important for it agrees more with real life,...

Analyzing the Requirements for the Creation of Teaching Resources for Mechanical Engineering Practicum Courses in the Study of Mechanical Engineering Education

Khoirul Huda, Rusiyanto Rusiyanto, Ranu Iskandar, Febri Budi Darsono
This study intends to determine the demand for instructional materials that must be created for the mechanical engineering education program at Semarang State University’s Faculty of Engineering’s machining practicum course. Practical exercises using manual machine tools, lathes, and milling machines...
Proceedings Article

Performance Benchmarking of Pipelining Scheduling Algorithms Using AI and Data Visualization

Jaynendra Kumar Patel, Ramesh Kumar Yadav
Optimizing computational performance through efficient pipelining scheduling is crucial for high-performance and real-time applications. This paper introduces an AI-driven framework for benchmarking various scheduling algorithms, utilizing machine learning to enhance efficiency and optimize resource...

Research on Brisk’s Strategies of Choosing its Advertisement Mode

Jingtong Xu
With development of technologies, TV advertisement which used to be one of the most effective ways of promotion is now facing great changes, such as social media advertisement. This paper mainly discusses how to choose between TV ads and social media ads. Brisk in 2010 decided whether to use TV ads or...
Proceedings Article

The Construction of Heterogeneous Database based on Web Data Grab

Yuhua Chen, Jinghai Yin
This article describes the data in search results of crawl a crawl Web search engine to build the item repository. These methods make the efficiency of building Q improve and the costs reduce. Examing the questions based on XML storage format also have a very strong compatibility.

An Analysis of the Causes of Verbal Humor in American Sitcom from the Perspective of Pragmatics—Take The Big Bang Theory as an Example

Yixuan Liu
Sitcom has been a popular comedy show across the world. Funny can be the biggest reason for its popularity. So how can the conversations in sitcom be so humorous? The paper makes a pragmatic analysis of the verbal humor in the sitcom The Big Bang Theory (Season 1). Pragmatics focuses on the relationship...

Empowering College English Teaching with Artificial Intelligence: Exploring Opportunities and Challenges

Qinsi Liao
In the 21st century, the rapid advancement of information technology has profoundly transformed the field of education, particularly in foreign language teaching. This paper explores the integration of artificial intelligence (AI) technology into college English teaching, examining both its practical...
Proceedings Article

Chinese Tourism Information Search Platform based on Cloud Computing

Huan Zhao, Xi Chen
Nutch, Solr and Hadoop, three of them are open source applications, which Nutch is a superb web crawler, Hadoop is a cloud platform and Solr can use crawled data and offer word class searching. Nutch only provides one mechanism which segments Chinese sentences into some single characters so that Chinese...
Proceedings Article

A Decision Model for Fuzzy Clustering Ensemble

Yanqiu Fu, Yan Yang
Recent research and experiments have showed that clustering ensemble approaches can enhance the robustness and stabilities of unsupervised learning greatly. Most of them focused on crisp clustering combination. However, in this paper, we offer a decision model based on fuzzy set theory for fuzzy clustering...
Proceedings Article

Efficiency Evaluation Research of Missile Weapon System Based on the ADC - Model

Wei Xia, Xinxue Liu, Shaofei Meng, Jinlong Fan
In order to improve the whole effectiveness evaluation of the missile weapon system with stage character of flight course, put forwards the ADC system effectiveness evaluation method by stage, and improved the ADC model by using coefficient of operators' level of missile weapon system (K) and battlefield...