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Marketing Strategy During the Pandemic: A Study of Chinese Live Streaming E-commerce Based on Taobao Live

Youjing Liu, Zhewen Xu, Haiyan Wang, Jingying Xu
With the outbreak of COVID-19 in 2020, many companies were forced to change their traditional marketing strategies to survive, while the live streaming E-commerce strategy stood out owing to its numerous advantages. On the premise of the success of the live streaming E-commerce strategy, this paper established...

Investment Decision Analysis Based on NPV, IRR, and the Fisher Separation Theorem

Chen Tan
In today’s society, investment decision-making has become one of the main decisions of every large-scale company. The management and shareholders of the company conduct reasonable analysis and vote for high-quality investment plans. The paper mainly shows the impact of economic models on project decision-making,...

Comparison of Foreign Investment Reviews Between China and the European Union

Jiawen Li
With the development of the global economy, investors are not just satisfied with the investment in their own country, they are increasingly focusing the investment on overseas markets. How to investigate the multinational corporation, especially security issues, is a huge challenge for the host country....

Applying Nearpod to 10th-Grade History Courses to Improve Teaching Efficiency

Haitian Peng
A teacher set a 10th-grade historical course about Industrial Revolutions with an application called Nearpod during guided cognitive tasks’ instruction. Here reports the pedagogical efficiency and high-cognitive receive on students’ side of applying Nearpod in the course, enabled by the multi-dimensions’...

The Attitude of Chinese College Students Towards Suicide Survivors: An Exploration of the Influencing Factors of Stigma Attitude

Yiran He
In today’s society with a high suicide rate, suicide survivors have become a group that cannot be ignored. In addition to feeling sad, they are often stigmatized by others. The purpose of this survey is to explore the factors that affect the public stigma of Chinese college students on suicide survivors....

A Review of Curriculum Guidelines for Chinese Education in Middle Schools in Macao and Its Inspirations

Wei Liu
Since returning to the motherland, Macao has carried out a series of reforms in the non-higher education section. After the government of the Macao Special Administrative Region successively promulgated a series of laws and regulations on basic academic ability and curriculum framework, The education...

From Brand Identity to Brand Loyalty

Illustrated by the case of Bandai

Lin Zhuoyun, Zhang Yankun
With the development of society, people’s material standard of living is improving continually. In this case, compared with the necessities of life, more and more people have started pursuing some mental issue. When this trend comes to the product market, it is embodied in that customers put more focus...

Biomathematical Culture and Peculiarities of Its Formation of Students of Biological Specialties

Yu S Kostrova
Despite the needs of the labor market in biologists who know mathematical methods at a high level, the current system of mathematical training of students of biological specialties does not meet these requirements. The article discusses the concept of biomathematical culture of the students as the main...
Proceedings Article

Research On the Application of Chain STATCOM Redundancy Technologies in Power Grid

Songshan Hui, Guangming Yu, Shuo Yang, Zhan Zhang, Jun Ma
Compared with traditional reactive compensation equipment, STATCOM features complicated structure and numerous components. And STATCOM utilizes multiple redundancy technologies to meet long-term stable operation requirements of power system for the equipments in the substation. This paper introduces...

The Effectiveness of Brand Culture on Customer Engagement

A Case Study of Spotify in the U.S.

Shukun Yin, Lintong Fu
Spotify is a Swedish digital music streaming service and technology company founded in 2006 by Daniel Ek. In the US market, Spotify is the most predominant audio streaming service among its competitors. The primary purpose of this research was to explore how Spotify took advantage of its branding culture...

Application of Modern Portfolio Theory in Stock Market

Yumeng Liu
When investors face investing problems, the main issue is to make decisions on how to allocate resources among the variety of different assets, especially in the rapidly growing stock market.The paper aims to design an investment strategy for risk-averse investors. We use modern portfolio theory and...
Proceedings Article

Performance Research on Anti-noise AM Spot Jamming of PRBC-SFM Combined Fuze

Gongke Li, Shuaitian He, Youchao Tu
This paper gives the research on the anti-noise AM spot jamming performance of pseudo-random binary code phase modulation and sine FM combined fuze based on the criterion of signal to jamming ratio gain. First, the overall signal to jamming ratio gain of its receiver is reduced in detail under the noise...

Research on the Working Principle of Machine Vision and Its Application in Industrial Robot

Lei Chen
This paper mainly explores the application thinking and development of industrial robot technology from the perspective of machine. For the current development of industrial robot technology, if you want to explore and develop mechanical engineering technology from the mechanical market, you must recognize...

The Strategy of Sustainable Development of Urban Transport

I V Spirin, O Yu Matantseva, Yu M Grishaeva
In the modern economy, the actual purpose of business (profit) came into conflict with the social and environmental results of production activities. The internationally recognized concept of sustainable development provides a comprehensive solution to economic, social, environmental and other problems...
Proceedings Article

Comparative Analysis of Deep Learning and Statistical Models for Air Pollutants Prediction in Urban Areas

M. S. S. Lakshmi Lavanya, M. Siri, L. Soumya, P. Shivamani, B. Shiva
Air pollution is a hidden but serious public health risk that has been made worse by urbanization and industrialization. This study compares deep learning and statistical models for predicting urban air quality in order to lessen its consequences. LSTM, GRU, CNN, and ensemble combinations were among...

Research on Strategic Position and Inherent Contradictions of Caspian Sea

Caspian Convention and the Game between Caspian States

Mei Yang
The Caspian Sea is located at the junction of the Eurasian continent, and its geo-strategic position is very important. At the same time, it has abundant energy and biological resources and has become an important area for strategic competition among major powers. After the disintegration of the Soviet...

Emotional Memory in Alzheimer’s Disease and Its Atypical Neural Mechanism

Letian Zhu
Emotions support the formation of durable representations of past experiences in long term memory. It has been suggested that people tend to have a better memory performance for emotional stimuli than neutral stimuli. Based on previous studies, the uncinate fasciculus, linking the amygdala and temporal...

A Comparative Study of Unilateralism and Multilateralism in Trump Administration Period

Wenzhu Dong
During Trump administration, the US government not only had withdrawn from a series of multilateral agreements and international organizations, but also threat allies to revise the agreement, while the international community stay committed to upholding multilateralism in kinds of ways. The two diplomatic...
Proceedings Article

An Efficient Deep Learning Method For Early Detection Of Alzheimer’s Disease Using Mobilenet

Bodduru Keerthana, V. J. Sai Varun, V. Aswini Lavanya, M. Jahnavi, A. S. V. Sai Ram
A correct prognosis of Alzheimer’s disease is crucial for effective treatment, especially in its early levels, because it enables mitigation of the risk of severe brain damage. While early diagnosis of Alzheimer’s disease is possible, predicting its onset before signs appear remains a challenge. Deep...

The Research of the Relationship between Taoist Thought and Management

Yunzhenhong Zou
There is not much literature on this topic, but what can be found is of very high quality. Many modern enterprises use the management model proposed by western management, but Chinese enterprises should focus on the national conditions to find a management mode that conforms to the characteristics of...
Proceedings Article

Dynamic Behavior of Traveling Wave Solutions for a class of nonlinear partial differential equations

Ruo Feng Zhang
Applying bifurcation method, some new exact traveling wave solutions of a class nonlinear partial differential equations generated by the Jaulent-Miodek hierarchy models are obtained, which corresponding to the kink wave, anti-kink wave solutions of its traveling wave system.

Research on Disney’s Possible Expansion Strategy in Asian Market

Ziying Hua, Hao Song, Kunzhi Zou
Disney’s financial statement shows that from 2011 to 2020, Walt Disney mainly gains its revenue through Canadian and American market, but fail to effectively gain profit in Asia, especially in China--Shanghai Disneyland fails to provide respectable income for Disney. This phenomenon, known as inorganic...

Impact of Beauty Influencer Credibility and Parasocial Bonds on Cosmetic Purchase Decisions: A Consumer Analysis

Andi Husnul Khatimah, Muhammad Sobarsyah
This study investigates the impact of beauty influencer credibility and parasocial relationships on cosmetic purchase decisions, focusing on consumer behavior in the digital landscape. Utilizing a quantitative approach, data were collected from 150 Indonesian women aged 16–64 who follow beauty influencers...

Students’ Perceptions of Using Quizizz Educational Game in Indonesian Language Learning at SMK Muhammadiyah 2 Karanganyar

Adistya Yossi Hilda Agustine, Gallant Karunia Assidik
This study aims to determine students’ perceptions of using Quizizz educational games in Indonesian learning. This quantitative research used a survey approach and a questionnaire to collect data. Twenty-five respondents were selected through purposive sampling, and questionnaires were administered via...

Is China’s Investment A Debt Trap? -A Comparative Research Based on the Investment in the United States, Europe and China

Yichen Hao
The essay is to prove that Chinese investments in developing countries are not a debt trap by comparing US, European and Chinese investments. This phenomenon has been observed in recent years and it was usually questioning China’s motive of foreign investments from the perspectives of Western countries....

Media Effects on High School and University Students’ Views on Popular Clothes

Xiaomeng Ling, Liyu Yang, Chun Zhan, Jingxin Zhao
The theme of our research is the influence of popular logo on the behaviour of high school and college students. More and more high school and college students are attracted by popular brands, and it seems that popular logo becomes a fashion trend within those student communities. For this phenomenon,...

The Influence of Geographical Factors on the Development of the Bund Port Area and Shanghai Port During 1842 and 1880

Zeyuan Lu
This thesis focuses on the influence of geographical factors on the development of the Bund port area in Shanghai during the period 1842–1880. This study further explores the influence of geographic factors on the development of modern Shanghai ports, showing the role of geography and indeed other causes...

Review of the GNSS’s Development and Its Civil Applications

Jiamu Xu
This paper reviews the current development status of four main GNSS systems: GPS, GLONASS, GALILEO and BDS; the principle of GNSS; and the applications and challenges of GNSS. The results show that, as the application of GNSS has already significantly improved work efficiency in many civil areas, attaching...

Why Populist Sentiment Spread Worldwide After 2008?

Yuncheng Quan
Populist thought has spread around the world in recent years, especially after the 2008 economic crisis. It is fair to think that populism has gradually changed from the popular trend of thought to the means and guiding ideology of some government party elections. Since 2008, Some populist political...

Code Switching and Code Mixing in the Twitter Account @NKSTHI and Its Relevance to Indonesian Language Learning

Zulfi Rosita, Gallant Karunia Assidik, Agus Budi Wahyudi, Andi Haris Prabawa
The problems studied in this research are code switching and code mixing on the Twitter account @NKSTHI and their relevance to Indonesian language learning. The purposes of this study are to (1) describe the form of code switching and code mixing in tweets of @NKSTHI Twitter account, (2) analyze the...

The Influence of U.S. Aid on Egypt’s Economic Development

Xiyao Zeng
Different types of foreign aid have different effects. And the impacts on the recipient countries always changes. Since Egypt has received aid from the U.S. for a long time, there are many different perspectives about the positive and negative influence of U.S. aid. This analysis can be used for reference...
Proceedings Article

The Convergence Mechanism and Strategies for Non-Elitist Genetic Programming

He Ni, Bo Yu, Fanming Zeng, Fengrui Sun
Genetic programming is an evolutionary algorithm that proposed to solve the automatic computer program design problem by J.R.Koza in the 1990s. It has good universality and intelligence, and has been widely applied in the field of computer engineering. But genetic programming is essentially a stochastic...
Proceedings Article

A Data Integration Platform Research of Power Grid Whole Life Management Based on BIM

Guofeng Yang, Hongyan Zheng, Hong Ouyang, Jiakui Zhao, Tingshun Li, Jing Zhou
Power grid is a complicated and huge system, many links are involved during its life-cycle, and serious information exchange and sharing problems can be found between these links, they restrict the level of power grid’s informatization construction. With the presentation of building information modeling...

Research Progress of Acupuncture Intervention on Depression Model Rats in Recent Five Years

Yuechen Hu, Xuesong Liang, Jingjing Li, Peng Zhou
Depression is a mental disorder caused by multiple factors, characterized by changes in behavior, cognition and emotion. This disease not only severely affects the daily life of the affected people, but also interferes with their families and the whole society. In recent five years, through the research...

Regional Economic Policy Diagnosis Taking Into Account Productive Components

A D Barinova, M A Barinov, S A Nikonorova
The article presents approaches to the interpretation of the “regional economic policy” concept in a theoretical way. A rather extensive controversy regarding this category, assessment methods, determines its versatility and capacity, indicates the presence of scientific interest in this term at this...

Research on Fostering and Upgrading IotF-Oriented World-Class Industrial Clusters in the Yangtze River Delta

Xiaoping Wang, Liping Qiu, Huaiyi Zhu, Xiao Hu, Shuyuan Zhang, Haitao Zhou, Zhimin Ren, Qican Yang, Ning Su, Xiaojiao Shi
Industries of the Future (IotF) have become a new focus in international competition as the information technology (IT) revolution and industrial transformation accelerated the iteration, substitution and accumulation of impetus to global economic growth. Western developed countries have raced to plan...

Analyzing the Reasons Causing the Trend of Yaoi in Japan

Yue Liu
Today, it is not uncommon to see Japanese women discussing romance between two men. Yaoi are works of male-male romance created by and for women. There are multiple reasons contributing to females’ fervor in yaoi. This paper will first analyze micro and psychological factors. This paper finds that in...

The Role of Dunhuang Culture in the Context of “One Belt, One Road”

Yiwen Miao
The “One Belt, One Road” concept was born as a new type of regional cooperation structure to promote the multi-faceted and coordinated development of countries along the route. Dunhuang assumes an important historical role in promoting the “One Belt, One Road” construction. Dunhuang culture is an important...
Proceedings Article

A FinFET-Based Hysteresis Comparator for High-Speed and Low-Power ADC

Chokkakula Ganesh, L. Padma Sree, Govindu Vikas
Comparators are essential in analog and mixed signal applications because they compare inputs and provide the appropriate output. In this paper various comparator types of open loop, dynamic latch, preamplifier latch, and hysteresis comparator are compared using CMOS and FinFET technology. Analyzing...

The Impacts of Servant Leadership on Employees’ Job Satisfaction in the Construction Companies

Shizhe Yang, Liangyu Wang
Construction companies generally have the phenomenon such as long-term dispersion of construction sites, heavy workloads and long construction periods, which may increase the turnover of their employees and not conducive to the long-term stable development of the construction companies. Therefore, improving...

Blockchain for the Future Development of the Pharmaceutical Industry

Renfei Gao, Xiao Yu, Zhirui Zhang
Blockchain is an emerging industry, and its applications are well established in product traceability, data circulation, supply chain management, judicial depository, government data sharing, and livelihood services. In China, blockchain technology has great value in the medical industry and influences...

Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

Haining Liu
This article analyzes the data including double eleven turnover, anchor, and the customer satisfaction. It finds that the rapid development of Douyin has a huge threat to Taobao and has a trend to replace it. The study reveals that, firstly, Douyin is developing rapidly, and its turnover is much faster...

Validity of Psychotherapy in Treating Chinese Adolescents with Anorexia Nervosa

Xiaozhi Luo
The essay is written to educate the general public about Anorexia and its corresponding treatments. It dwells on the etiology and impacts of Anorexia Nervosa. The application and effectiveness of Cognitive Behavioral Therapy and Dialectical Behavioral Therapy will be interpreted later, emphasizing the...

Research for the Stock Performance of Toyota Industries Group with Multiple Valuations

Minzhu Zhao
Multiple valuations are the main tool to value the stock prices of a company, examining the financial situation and stock price between the company and its main competitors. During the financial ratios analyzing the financial statement of a company, the Price-Earnings (P/E) ratio and EV/EBITDA are two...

Fast Growth of Keep (An Online Fitness APP) During COVID-19 Pandemic

Xupeng Lu
A global pandemic broke out in 2020. While the traditional business model has suffered a severe blow, some new business models have begun to appear on the stage of history, for example, Keep (An online fitness app) completed a rapid accumulation and conversion of user, and standed out among home-fitness...
Proceedings Article

Design and Implementation Of 20T Hybrid Full Adder For Low Power High Performance Computing

J. Leela Mahendra Kumar, B. Jahnavi, K. Prasanthi, S. Abdul Kalam, K. Pavan Kumar
The increasing requisition of low power and advanced computing architectures has driven the demand for efficient arithmetic units, particularly in digital circuits like Adders. The primary concern being dealt with here is the need to reduce power consumption while providing high computational performance...

Reports, Trends and Debates Upon Chinese Mainland Gender-stigmatized Issues

A Literature Review 2000-2020

Enming. Kang, Siying. Lu, Congge. Xu
In China, research mostly focuses on the stigmatized who are highly representative to a relatively less marginal or minor group in the society such as low-income rural migrant workers in cities. The perceptions of the stigma of diverse conditions are subjected to vague and personalized characteristics....

How Hollywood Influenced Post-Feminism in China

Rui Dou
This paper explores the interplay of Chinese cinema and Hollywood over the post-feminist discourse: entering the 21st century, the representation of post-feminism has received gradual development in Chinese media, including films. At the same time, Hollywood films, which have been stably imported for...

A Comparative Study of Shadow Education Policies in Elementary Education in China, the United States and South Korea

Letong Wang
In recent years, China’s shadow education market has been expanding. Due to the continuous expansion of the shadow education market in various countries, research on shadow education is very popular in the world. Through the research, it is found that in addition to China, the United States and South...

Euphemism in the September 2022 Edition of Kompas Daily and Its Implementation as Indonesian Language Teaching Materials in High Schools

Zora Meilina Kartikasari, Markhamah, Atiqa Sabardila, Agus Budi Wahyudi
The purpose of this study is to describe the form of euphemism in the editorial of the September 2022 edition of Kompas Daily and its implementation as Indonesian language teaching materials in high schools. This research employed both descriptive and qualitative methods. Data collection techniques included...