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How to Use Social Media to Achieve User-centered Product Marketing?

Wenhe Yu
This paper is based on the authors’ insights into the current consumer marketplace, where marketing strategies have shifted from company-driven to consumer-driven and marketing decisions have shifted from empirical to data-based. This article uses the case of “How Popeyes Promoted Fried Chicken Sandwiches”...
Proceedings Article

The Innovation Research of Informatization Service System on Farmer Specialized Cooperative

Qianru Li, Haiying Ma
With the steadily advancing of agricultural modernization, realizing the sustainable development of farmer specialized cooperative had the great practical significance to solve the "three rural" issues. This paper made a substantial investigation on the current situation of farmer specialized cooperatives...
Proceedings Article

Intelligent Logistics Distribution System Design under the Environment of Internet of Things

Yun Wu
With the proposed concept of things, things technology in logistics and distribution will promote the further development of logistics and distribution. Based on the current status of domestic and international distribution logistics comparative study found insufficient logistics existing in our country...
Proceedings Article

The Effect Factors of Projecting Velocity and Projecting Time of Video Scout Projectile

Yun Li, Jun Zou, Jun Li
The paper, for the purpose of studying the relevant factors affecting the projecting velocity and time of video scout projectile, makes an analysis on the stress condition of projecting section of scout equipment, sets up the axial movement differential equation for scout equipment, and analyzes the...
Proceedings Article

Study of Logistics Management in Workshops Based on RFID

Jijun Xiao, Ye Shen, Binbin Chu, Yaling Shi
Manufacturing Enterprises must confront uncertainty and complexity of production areas consisting of different production elements. The traditional enterprises always rely on manually collected data and barcode data which causes inevitable error and inefficient production planning. While production logistics...
Proceedings Article

Nonlinear Static Analysis of UHV Tower with Considering Joint Slippage

Wenqiang Jiang, Ziyang Zhang, Zhangqi Wang
In the traditional lattice tower design process, the effects of bolted joint slippage are not taken into account, which cause great discrepancy between numerical analysis and full tower tests. In this paper, several joint slippage models are presented with considering the joint connection types and number...
Proceedings Article

Applying Rough Set Theory to Establish Artificial Neural Networks Model for Short Term Incidence Rate Forecasting

Xiangyu Zhao, Liangliang Ma
Choosing input variable and networks architecture are key processes for modeling short term incidence rate forecast by artificial neural networks, in this paper a method based on rough set theory is proposed to deal with them. In the proposed approach, the key factors that affect the incidence rate forecasting...

How the Inefficiency of Executive Bodies’ Performance Reflects the Size of Shadow Economy (The Case of the Russian Federation Regions)

E N Nevzorova, A P Kireenko
The article reveals how the size shadow economy interacts with the indicators of executive bodies’ performance. The theoretical framework of the study is the set of research publications proved the impact of public institutions on the size of shadow economy. The empirical basis of the study is the evaluation...
Proceedings Article

Survival Education Value of Orienteering from Natural Disasters in the Miracle

Qing Lan
The Orienteering of the activity in the field of professional psychology, technical and physical demands and people to cope with the sudden disaster events are very similar. Therefore, by learning and training the Orienteering, can improve people's ability to survive, to escape the disaster.
Proceedings Article

Phase-Field Simulation for the Effects of Initial Vacancy Concentration and Annealing Temperature on Oxygen Clusters in Silicon Wafer

Xiao-Jun Guan, Xiang Ji
In order to investigate the dual effect of initial vacancy concentration and annealing temperature on oxygen clusters′ evolution in RTP-treated silicon wafer during low temperature annealing, an established phase-field model and the optimum design method based on response surface was used to simulated...
Proceedings Article

Research of Development for Higher Education Innovation

Miao Shang, Chunfei Ju, Jiabin Li, Yingbao Fang
With the rapid development of our country's economy, higher education pay more attention to the cultivation of applied talents. Reference to enterprise training mode of university that plays an important role in the development of higher education. In this paper, the boundary of the higher education...
Proceedings Article

The Auto Annotation Latent Dirichlet Allocation

Yingzhuo Xiang, Dongmei Yang, Jikun Yan
In this paper, we introduce the Auto-Annotation LDA models (aaLDA), a statistical model of non-labeled documents. This model generates the annotation of LDA automatically. We derive the annotation of LDA using a k-means methods combined with a pre-processing of the corpus. In this paper, we use aaLDA...
Proceedings Article

Network Forum

Junli Xu
With the wide application and development of computer science and technology, more and more people begin to use computers to communicate and exchange, in which the network forum is an important way to use Internet for information exchange. Network forum system has seven parts including forums classified...

Social and Cultural Aspects of "Shadow Employment" and Its Impact on the Economic Development of Modern Russia

Dmitry E. Morkovkin
The paper deals with the socio-cultural and legal issues of state regulation of income of independent citizens in modern economic conditions, then analyzes the impact of "shadow employment" on the socio-economic development of the country in the current realities. The assessment of the prospects for...

Research on the Legal Issues of Doctor-patient Relationship Under the New "Law on Protection of Rights and Interests of Consumers"

Pengfei Zhang
Whether the doctor-patient relationship can be included in the adjustment of "Law on Protection of Rights and Interests of Consumers" is a controversial topic in the legal circles and judicial practice in recent years. In other words, whether the doctor-patient relationship in the main medical and health...
Proceedings Article

The Influencing Factor Analysis and Suggestions about College Students' Devotion to Study

Feifei Sun, Yuanyuan Cai
With the development of international economy forms, the cultivation of high-quality talents has become one of the most important tasks all over the world. College students shoulder the heavy burden of the development of country and society. How to cultivate college students with high-level science knowledge...

Application of Contextual Learning in Learning Socio-economic Geography on Students of the Geography Study Program, Faculty of Social Sciences, Manado State University

Hilda V. Oroh, Hermon M. Karwur
The main problem of the research is that the learning process of socio-economic geography has not optimized contextual learning. The research aims to improve the quality of the learning process and student learning outcomes in learning socio-economic geography in students of the Geography study program...

The Effectiveness of Online Education during Covid-19 Pandemic in Indonesia

Viny Angellika, Cynthia Purnomo, Rico Handoyo, Adam Abdul Hanif, Paula Tjatoerwidya Anggarina
The high number of Covid-19 that has occurred has made people face a new era, of course, this is a challenge for changes that need to be made suddenly to overcome the spread of Covid-19. In many countries, the learning system is changed to online as well as in Indonesia. However, there are various obstacles...

Implementation of Smart Farming as a Modern Farming Method to Improve the Welfare of Farmers in West Bandung Regency

Heidy Mahardiani Gandi, Asep Mulyana, Yunizar
This study aims to examine the application of smart farming as a modern agricultural method to improve the welfare of farmers in the West Bandung regency to accelerate the technological transformation that is very necessary in order to achieve optimal targets, add value and increase competitiveness....

The Impact of Technological Innovation on Economic Growth: Evidence from China

Xiaowei Wang, Lingwen Xu
The development of technological innovation has a significant impact on economic growth. Based on China’s data from 1990 to 2019, we study the impact of technological innovation on China’s economic growth. To solve this problem, this paper adopts theoretical mechanism analysis and empirical model research....
Proceedings Article

Cost Modeling of Wavelength Conversion in Wavelength Routing Optical Networks

Xiaobo Wu, Zhaohui Wu, Hong Sun, Xuna Miao
With the increasing demand for network service and rapid development of Wavelength Division Multiplexing (WDM) technologies, Wavelength Routing Optical Networks (WRON) is one of the best ways to realize an all-optical network. Focus on the Routing and Wavelength Assignment (RWA) problem in WRON, a routing...
Proceedings Article

A Sensitivity Analysis Method about Power Grid Planning Indexes

Huai Wei Si, Qing Xin Wang, Jia Man Ding
Sensitivity analysis is a measure of the uncertainty of an analytical model inputs how to affect the outcome, many of the traditional technique uses probabilistic analysis model, this paper contains a subjective variable uncertainty and occasional uncertainty probabilistic sensitivity analysis with probably-box....

Camera Perspectives Influence of Apparel E-commerce Images on Visual Attention and Consumer Purchase Interest: Evidence from Eye Tracking

Y.T. Huang, H.F. Ho
This study implements the eye-tracking method to analyze participants’ eye movement data to stimuli in order to assess images from different camera perspectives of apparel clothing on online shopping websites. The results show consumer preferences for camera perspectives on apparel e-commerce: images...
Proceedings Article

The Research on Electronic Data Backup and Recovery System Based on Network

Wei Xu, Juan Luo
With the widely application of the computer system and the continuous development of information technology, the rapid increase of data quantity also in these data has become an indispensable factor in our work and life; To transfer the data resources, processing, analysis, processing, thus constituted...

Deixis in Chinese Written Discourse Text in Daily Newspaper 国际日报 Guoji Ribao

Yogi B. Adimas, Muhammad F. Masrur, Subandi Subandi, Hans Y. T. Dasion, Cicik Arista, Rendy Aditya
Reference is deixis following the context of the language so that it always changes and appears in various situations and language events, resulting in the meaning of the reference in one lingual unit being different. This study examines the form of person and time deixis and their forms of reference...
Proceedings Article

Design of Human Motion Capture System Based on Computer Vision

Wen-Jing Guo, Yong-Ren Chen, Shu-Qing Chen, Xiu-Li Yang, Lin-Jing Qin, Jin-Gang Liu
Human motion capture is widely applied in engineering bionics, ergonomics, aerospace, military defense, biomedical, sports competition and other fields. However, the human motion capture equipments are less developed in China. This paper presents a human motion capture system based on computer vision...
Proceedings Article

Study of Key Technologies of Insurance Claims Based on Data Mining

Wei Su
As people's income level rises and the changes of consumer consciousness, the number of insurance product is increasing, the public enthusiasm for buying insurance is higher and higher, as a result the insurance industry is developing rapidly. At the same time, policymakers should notice when gaining...
Proceedings Article

The Application of Cloud Computing in the Enterprise Credit Rating System

Xuyan Chun, Xieshu Fang
With the development of Internet banking and big data, the traditional credit rating in the sample data collection, model development, systems use and other aspects is affected. It mainly appears in the full quantization of data samples and enterprise behavior data which is unstructured, virtualization...
Proceedings Article

An Improved Algorithm for Moving Object Tracking

Qiufen Yang
When appearance variation of object, partial occlusion or illumination change in object images occurs, most existing tracking approaches fail to track the target effectively. To deal with the problem, this paper proposes a robust visual tracking method based on sparse representation.To make the observation...
Proceedings Article

Amelioration and Finite Element Analysis for Oil Groove of a Wet Clutch Friction Disk

Jingang Liu, Shaoqing Zheng, Quan Li, Yunshan Zhou
The variable relation between oil groove section parameter and convection heat transfer coefficient have been researched at synchronization state under the condition of same flow area. On this basis, three oil grooves have been ameliorated, thermoplastic contact finite element model for the initial friction...

The Influence of Family Factors and Teacher Expectations on Secondary School Students’ Academic Achievement Motivation: A Multiple Linear Regression Analysis based on the Program for International Student Assessment (PISA) 2018 Database of Four Provinces in China

Qin Zhang
This research adopted PISA 2018 Student Questionnaires Database to process the sample figures in four participating provinces of China (Beijing, Shanghai, Jiangsu, Zhejiang), by investigating the academic achievement motivation among 10330 15-year-old students. Specifically, the study employed multiple...

Metaverse and Brand: A Study of Luxury Brand Digital Marketing Strategy - Taking Gucci as An Example

Jiayu Liu
In the context of the experience economy, Gucci has successfully opened up the youth market and played a leading role in the luxury market by creating a rewarding consumer experience for consumers. In order to attract more young consumers and potential customers, some luxury brands are entering the metaverse...

The Mechanism and Insufficiency of the Protection of Marine Fishery Labor in International Law

Dong Bin
Fishery, also known as the “aquatic industry”, refers to the production sector that obtains economically valuable fish or other aquatic animals and plants from the water. It includes the aquatic fishing industry that collects aquatic animals and plants resources from the water and the aquaculture industry...

Analysis and Evaluation of Railway Accounting Information System

Zhang Zhen
With the rapid development of China’s economy and the deepening of reform and opening up, the development of enterprises has many favorable platforms and faces more opportunities. This question conducts literature research on the basic theories and the current situation of domestic and foreign research...

Music Education and Music Inheritance in Multicultural Context

Xiaomei Zhou
Music as a kind of important form and culture carrier of the human, it contains the rich cultural and historical connotation, with its unique artistic charm with the development of human history. In the context of a multi-cultural, diverse music education is a new topic, also the form and development...
Proceedings Article

Research on Cultivation Mechanism Involving Information Technology Law Talents

Hai-Yan Chen
with the development of information technology, the related criminal and legal disputes are also increasing, the need of some professionals who know and understand the knowledge of the law and the information technology engaged in related legislation, law enforcement, judicial and other work is urgent....

Reform and Practice of Practical Teaching Curriculum system of Electronic and Information Engineering

Yu Tang, Gang Wu
Based on the training-goal of the Information and Electronic Science required by Steering Committee of Ministry of Education toward the Electronic and Information Engineering, the paper, which combined with the existing problems in the practical teaching of Electronic and Information Engineering, puts...

Multimedia Information Management System for College Physical Education Course

Fei Zhang
As the development of computer technology, the field of multimedia technology, communications technology and education are developed. There has been to explore the educational technology as representative of new educational model, wherein the multimedia network teaching is quite prominent. In order to...
Proceedings Article

Search algorithm of Relations in SNS

Huanli Han, Guifa Teng, Yunli Zhang, Meng Hu, Yue Wang
Interpersonal relationship plays a more and more important role in the real society. The study of relationship research algorithm is especially important .Based on the shortest path of graph theory and combined with the fact of the social network service (SNS) searching, the interpersonal closeness degree...
Proceedings Article

Joint Slippage Model in Lattice Transmission Tower

Wenqiang Jiang, Zhangqi Wang, Ziyang Zhang
The bolted connecting is prone to slip results from external load in the transmission tower as the member is thin and the pre-tightening force of bolt is small. The influence of joint slippage is usually considered in the finely analysis of transmission lines tower. In this paper, the joint slippage...

Case Study of Nokia v. Huaqin Patent Rights Dispute

Lei Wang
In 2010, Nokia Company filed an infringement lawsuit against Shanghai First Intermediate People's Court on the grounds that Shanghai Huaqin Communication Technology Co., Ltd. infringed its patent number zl200480001590.4. Due to the relatively large influence of this case, it has aroused widespread concern...
Proceedings Article

Research on Compression Method of Biomass Dense Forming Process Based on Discrete Element Method

Zhen Li, Yuhang Gao, Peng Liu
The purpose of this research is to analyze the molding quality and energy consumption of biomass pellet fuel under three compression methods of uniform speed, uniform deceleration and superposition vibration. This article established a discrete element model of sandy shrub particles uniaxial compressed....

Analysis of the Textbook Coloring Pictures and English Reviewed by Cognitive

Rizkya Angnurbaini Masir, Sri Slamet
Children’s reading materials must relate to themselves in terms of interests, needs, language, perspective, and stage of development. The relationship between children and books is directly related to the child’s cognitive level. For this reason, it is important to develop children with cognitive aspects...

Production-Oriented Approach Applied in English as SLA Classroom of China

Ziyan Wang
The “Production Oriented Approach” (POA) proposed by Professor Wen Qiufang separates input from output in Chinese English as SLA (Second Language Acquisition) classrooms. This review paper summarizes the articles published in domestic and foreign journals from 2007 to 2021 and concludes the definition...
Proceedings Article

Design of Structure and Pneumatic System of Parts Moving Manipulator

Yu Wei
Manipulator is a powerful tool which can help people to carry out the safe operation, production automation and improve the productivity of labor. Based on the summary of the situation of research and development of manipulator, this article analyzes the functions of parts moving manipulator and carries...
Proceedings Article

Research on Sports Demonstration Teaching System Based on Kinect

Li Zhou
With the pace of modern life continues to accelerate, it will allocate more time to work, while ignoring the importance of physical exercise, which virtually led to a decline in physical fitness. The best way to solve this problem is to develop a set of easy-to-install, inexpensive sports teaching system,...
Proceedings Article

A CAN Bus Automatic Test System

Jie Wu, Feng Luo
In order to ensure the quality and stability on the CAN bus products an automatic test system for CAN bus conformance testing is introduced, which allows the tester to execute the test validation automatically. CAN bus test module, test programs and some special test tools constitute the test system....
Proceedings Article

Stochastic Reliability Analysis for Drum System of Hang Type Centrifuge

Xujuan Yang, Yulong Li, Zhaojun Li, Rui Yan, Zhen Zhang
A stochastic reliability model of the drum system of a hang type centrifuge drum is presented using stochastic reliability theory, where the stochastic reliability index and invalid probability of the drum system are determined by checking point algorithm and the system functional functions are built...

Modern Development of Cultural Industries

Igor Hriptulov, Larisa Rubtsova, Julia Chernyavskaya
This article discusses the role, characteristics of formation and development of the creative industry in the regions of the country analysis of practical developments in the field of creative industries. Identify critical trends, justified the development potential of creative economy. Relevance of...
Proceedings Article

Ultrasonic Assisted Synthesis of Cationic Polyacrylamide and Its Dewatering performance evaluation

Xiang Li, Baojun Yang, Qianying Shou, Guoming Zeng, Pei Wu
In this study, an acid and alkali resistance cationic polyacrylamide flocculants (P(AM-MAPTAC)) was synthesized through copolymerization of acrylamide (AM) and methacrylamido propyl trimethyl ammonium chloride (MAPTAC) by innovative ultrasonic initiation technology. The structure and thermal decomposition...