Search all articles
75127 articles
Proceedings Article
The Effectiveness of Private Domain Traffic Strategy in Large Cooperation
Taking Lululemon as a Classic Example
Haotian Xiang, Qing Wang, Jie Cui, Jinyi Yang, Yiqin Zhang
Influencer marketing considered an emerging marketing tool has been used by most of the large corporations and developed a few branches such as public traffic pool strategy as well as influencer marketing strategy. Private traffic pool strategy is one of them. Normally, this method suits companies with...
Proceedings Article
The Mediating Role of Investment on Economic Growth Determinants in Indonesia: An Empirical Analysis
Abdul Hamid Paddu, Indraswati Tri Abdi Reviane, Nur Dwiana Sari Saudi, Fitriwati Djam’an, Mirzalina Zaenal, Muhammad Jibril Tajibu
Indonesia’s economic growth has been inconsistent, with various macroeconomic factors influencing its trajectory. The role of investment as a mediator in this process remains unclear. This study aims to examine the mediating effect of investment on the relationship between key macroeconomic variables...
Proceedings Article
Research on Luxury Consumption in the Background of Financial Crisis
Cao Jiachen
Under the financial crisis, the demand decreases significantly in the whole economic market, while the amount of consumption in the whole luxury economy market is not clear yet. This article is mainly based on two perspectives of direct and indirect impact to explore the positive promoting effect and...
Proceedings Article
Study on the design of semiconducting anti icing RTV coatings
Fang Zhenyu, Wu Peiyun
At present, the application of transmission line insulator anti pollution flashover coating is mainly the room temperature vulcanized (Room Temperature Vulcanized, RTV) silicone rubber coating. Insulator coated with RTV paint, not only enhanced the hydrophobicity on the surface of the insulator, pollution...
Proceedings Article
Research on Social Forces Participating in Community Correction for Juvenile Delinquents
Lu Lin, Dandan Lu, Fei Ying
Community correction is the non-imprisonment and with the development of work of community correction, Social forces participating in community correction for juvenile delinquents has drawn wide attention in recent years. Participation of social forces in community correction work for juvenile delinquents...
Retraction
RETRACTION: Constructing IPv6 with Small Local Network
Baoqin Wang, Wenjing Zhang, Xuyang Zhou
In April 2020, Atlantis Press was alerted to fake proceedings articles hosted on our platform. These articles, mostly in computer science and engineering, were generated by the SCIgen computer program and were all published between 2006-2018. Immediately after receiving the alert, Atlantis Press initiated...
Proceedings Article
Coexistence of Divinity and Custom: The Song Dynasty Shanxi Gaoping Kaihua Temple Murals Secularization Reason Analysis
Yue Wu, Zhekai Wu, Tianyi Zhou, Shan Guo, Zheng Ding
Mural is the early form of Chinese painting, and its rich image information has important historical value for the study of connotation. During the Song Dynasty, the production of Shanxi murals reached its peak, especially with a large number of Buddhist themes in temple murals. These mural images have...
Proceedings Article
Risk Assessment Methods of HEI
R Aetdinova, O Chorosova, I Maslova
This article sets out to discuss an analysis of different methods of assessing risks in relation to universities. The study focuses on a review of qualitative and quantitative methods of assessing risks, and an analysis has been made of the possibilities of using these methods for the purpose of assessing...
Proceedings Article
Applying Gamification in English Learning
Ruobing Li, Jingwen Liu
More and more teachers are applying game elements to the classroom, as studies show that gamification can increase student engagement. Gamification has become a popular way to enrich the classroom, and many people have made promising predictions about its penetration. However, integrating games into...
Proceedings Article
Review of General Management Under COVID-19 ---Take Road Traffic and Transportation Management as an Example
Jiayue Dang
General management mainly includes policy management, safety management and financial management. Under the background of COVID-19, general management has played an important role in maintaining the order of our life. Road traffic and transportation management is one of the best examples. Under COVID-19,...
Proceedings Article
Research on Symbol Synchronization Algorithm of LTE System
Wenjing Zhang, Baoqin Wang, Xu Fang, Xuyang Zhou, Weichao Sha
This paper designs and realizes algorithm of symbol synchronization for LTE system. In order to validate the feasibility of symbol timing synchronization algorithm, a series of simulations are performed with LTE channel models and the simulation results are analyzed carefully. Simulation shows that this...
Proceedings Article
Rethinking Weberian Bureaucracy A Case Study of the Decentralization and Deconcentration Reform in Cambodia
Kaiwen Shen
The petrification of bureaucracy, according to Max Weber, is a gradual realization of rationalization through which people become capable of mastering all kinds of information through more precise and effective computation. Though Weberian bureaucracy is an ideal type, it is undeniable that it can never...
Proceedings Article
The Impact of Human Capital on the Efficiency of Technological Innovation Application
V S Zharov
A problem of giving a quantitative evaluation of how the human capital affects the level and dynamics of the innovation-driven technological development of economic production systems of various levels, including manufacturing enterprises, has not yet been expressly solved. This fact lowers the scientific...
Proceedings Article
Changes of Compulsory Education Policy in China
Xianlong Sun
Since the 72nd anniversary of the founding of The People’s Republic of China, the leadership of the state over education has been the key to the development of China’s educational cause. In a short period time China continues to develop socialism with Chinese characteristics education policies to promote...
Proceedings Article
Men Should be Included in the Protection of the Crime of Rape
Yuxin Wang
In today’s society, there are numerous cases of men being forcibly assaulted, and the imperfect provisions of China’s current criminal law on the crime of rape have resulted in men being raped and the perpetrators being punished only for “intentional assault” or “indecent assault”. For the victim, this...
Proceedings Article
A Study on the Inspiration of China’s “Blue Carbon Ecosystem” for the Development of Coastal Areas in Korea
Huimin Yang, Shuwen Zhao, Weisen Gao, Chulsoo Kim
In a speech to the National Assembly on 28 October 2020, South Korean President Moon Jae-in announced that South Korea would become carbon neutral by 2050. Since then, how to achieve carbon neutrality has become a common topic of discussion among Korean scholars. This paper focuses on the policies related...
Proceedings Article
From “Decentralized Governance” to “Integrated Governance”: A Logical Shift in Social Governance
Jiahao Li
With the accentuation of high complexity and uncertainty in post-industrial society, the traditional governance model characterized by a single subject can no longer meet the requirements of this trend. This means that it is necessary to break through the constraints of the original governance model...
Proceedings Article
Research on the Influence of COVID-19 on Transportation Industry Based on Fama-French Five Factor Model
Chenyang Peng
Over the years, the Capital Asset Pricing Model (CAPM) has been continuously improved with the efforts of many researchers. In this study, Fama-French five-factor model, which is excellent in estimating the average stock return, is used for regression analysis. Analyzing the performance of the three...
Proceedings Article
The Development Trend of Media Industry: A Case Study of Galaxy Media
Haoxu Wang
The media industry refers to a huge industrial system composed of several subsystems, including media information services, media manufacturing, related information resource services, and diversified operations. Each system is mutually conditional, complementary and supportive. Information services dominate...
Proceedings Article
Research on the Development of Pension Real Estate in China
Zizhao Jiang, Gexiang Zhang
In recent years, due to the increasing number of elderly people in China and the declining fertility rate, the retirement of these elderly people has become a major social as well as medical problem. Accordingly, the pension real estate industry has been growing over the years. However, it is a fresh...
Proceedings Article
Thoughts on Double Alleviation Policy: A Background-based International Comparison of Shadow-education Policies
Sini Wu
The Chinese State Council announced Shuangjian Policy (aka. Double Alleviation Policy) intending to alleviate students’ pressure. The purpose of this conceptual article is to predict the possible consequences on Chinese tutoring institutions by conducting a comparative study of various educational policies...
Proceedings Article
Analysis of the Business Model of e-commerce Companies under COVID-19: Taking Alibaba as an Example
Hongyi Chen, Yueqiao Feng
With the increase of Internet usage and the impact of COVID-19 pandemic, the market share of e-commerce is growing rapidly, and various types of e-commerce websites is emerging. Alibaba, as a leading enterprise in China’s e-commerce market, has been affected by the environment in this period, and has...
Proceedings Article
The Effectiveness of Mentalization-Based Therapy in Borderline Personality Disorder: A Systematic Review
Xuying Deng, Yu Wang
This review aims to systematically review the evidence on the effectiveness of mentalization-based therapy (MBT) in the treatment of borderline personality disorder (BPD), particularly in reducing the psychiatric symptoms associated with BPD and its comorbid disorders. Databases PubMed, Psycinfo, and...
Proceedings Article
Investment Decision Analysis Based on NPV, IRR, and the Fisher Separation Theorem
Chen Tan
In today’s society, investment decision-making has become one of the main decisions of every large-scale company. The management and shareholders of the company conduct reasonable analysis and vote for high-quality investment plans. The paper mainly shows the impact of economic models on project decision-making,...
Proceedings Article
Research on the Responsibility of Labour Rights Protection of MNEs
Taking Foxconn Incident as an Example
Yirui Chen, Xinran Lao
From 2010 to 2012, Foxconn had a series of employee suicides, and then Foxconn’s serious illegal employment behaviour aroused social attention and heated discussions. As the main supplier of Apple, Foxconn’s illegal employment behaviour has also caused society and academia to think about how MNEs should...
Proceedings Article
Saliency-Based Adaptive Object Extraction for Color Underwater Images
Huibin Wang, Xin Dong, Jie Shen, Xuewen Wu, Zhe Chen
Because of the special optical underwater imaging environment, the contrast and quality of images are affected severely, causing it difficult to extract objects from underwater images. An adaptive underwater object extraction method based on the saliency maps is proposed in this paper. Firstly, preprocessing...
Proceedings Article
Research on Localization Marketing Strategy of Multinational FMCG Products (Taking Chinese Market as an Example)
Xinyi Wang
With the rapid development of China’s economy, China has broad market prospects, and more and more multinational corporations have achieved great success in China. To improve brand influence and assets, multinational enterprises entering the Chinese market need to conduct consumer research and brand...
Proceedings Article
The Impacts of COVID-19 on the Indexes
Economic Effects in the U.S. and China
Jialong Chen, Qiqi Li, Xiajie Yu
This article analyses the industry indexes in the U.S and Chinese stock market during COVID-19 to research the impact of COVID-19 on different industries in the U.S. and China. The data was collected based on the industry indexes during four selected periods of COVID-19. We analyzed the difference in...
Proceedings Article
Comparison of Foreign Investment Reviews Between China and the European Union
Jiawen Li
With the development of the global economy, investors are not just satisfied with the investment in their own country, they are increasingly focusing the investment on overseas markets. How to investigate the multinational corporation, especially security issues, is a huge challenge for the host country....
Proceedings Article
A Review of Curriculum Guidelines for Chinese Education in Middle Schools in Macao and Its Inspirations
Wei Liu
Since returning to the motherland, Macao has carried out a series of reforms in the non-higher education section. After the government of the Macao Special Administrative Region successively promulgated a series of laws and regulations on basic academic ability and curriculum framework, The education...
Proceedings Article
From Brand Identity to Brand Loyalty
Illustrated by the case of Bandai
Lin Zhuoyun, Zhang Yankun
With the development of society, people’s material standard of living is improving continually. In this case, compared with the necessities of life, more and more people have started pursuing some mental issue. When this trend comes to the product market, it is embodied in that customers put more focus...
Proceedings Article
Research on the Selection of 35kV STATCOM Power Device
Jun Liu, Yang Zhao, Gang Zhao, Hao Sun, Yunfeng Li
With increased smart upgrading and reconstruction of power grid in China, typical representative of the third generation dynamic reactive power compensation technology, i.e. STATCOM(SVG), has been used widely in power transmission and distribution network all over China with good economic and social...
Proceedings Article
The Effect of Mindfulness Training on Mobile Phone Addiction in College Students
Peiqi Fang
The relationship between modern science and technology and human civilisation has always been one of the topics of general concern in society. Mobile phone addiction is now very common in universities, and it has serious impacts on the physical and mental health of university students. There is currently...
Proceedings Article
The Application of PBL English Teaching in Engineering Universities
Wenwen Pang, Muzhe Su
This paper is a literature review which aims to discuss and summarize the experiences and cases of Problem-Based Learning (PBL) applied in engineering universities. The authors first reviewed the historical developments of PBL.After that, based on the experience of PBL teaching in engineering colleges...
Proceedings Article
Methods for Assessing the Tourist and Recreational Potential of the Territory
E O Ushakova, M Y Tsoy
Regional socioeconomic planning requires assessing the local resource potential from the economic standpoint. The assessment must cover the tourism opportunities the region has, as domestic and inbound tourism is a national priority. This makes relevant any effort to improve the methodology for assessing...
Proceedings Article
Effective Strategies for Preventing Fraud in Village Government of Pangkep Regency
Asnawir Asnawir, Haliah Haliah, Andi Kusumawati
This study aims to analyse the effect of Good Governance and Internal Control System on fraud prevention, with Organisational Culture as a moderating variable, in the context of village government in Pangkep Regency. The research respondents consisted of 130 village heads and heads of financial affairs....
Proceedings Article
Research and Practice on Teaching Reform of Heat Transfer Course
Chengzhi Wang
According to the characteristics of Heat Transfer Course, such as too many basic concepts and principles, strong theory and abstract knowledge points, this paper adopts flipped classroom and introducing engineering cases to carry out the course teaching reform, and has achieved obvious results.
Proceedings Article
Personality Characteristics and Anchoring Effect in the Newsvendor Problem: A Laboratory Study
Wenmin Han, Min Huang, Wenhui Niu
The Ordering decisions made by decision-makers are affected by their personality characteristics and uncertain market environment, and have always been focused on by scholars. This study used MBTI to classify the personality characteristics of decision-makers, and the E-prime software combined with the...
Proceedings Article
A binocular vision system for underwater target detection
Jie Shen, Hongye Sun, Huibin Wang, Zhe Chen, Yi Wei
For the underwater target detecting task, a binocular vision system specialized to the underwater optical environment is proposed. The hardware platform is comprised of a image acquising unit, a image processing unit and a upper computer. Accordingly, the loaded software system is operated for the camera...
Proceedings Article
COVID-19 Unemployment Rate Trend Analysis
Weijia Li, Zekun Wu, Wentao Xin
During the outbreak of COVID-19, the global economy continued to decline, GDP continued to decline, many companies were unable to operate funds and faced bankruptcy, and economic trade shrank. The labor market in the United States has also been severely affected. The financial situation is declining....
Proceedings Article
How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example
Jiayan Shen
Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan...
Proceedings Article
The Exploration of Online Learning Based on the Blended Teaching Model of Intercultural Communication
Ling Hao
In times of information explosion and Internet technology, cultivating the students’ ability to think, learn and apply creatively is the core of teaching. The blended teaching model, supported by information technology, has transformed traditional classroom teaching into flexible “3A” learning. This...
Proceedings Article
Happy Learning
How Different Emotions Affect Semantic Memory
Lexuan Jiang, Yuqi Wang, Yaru Yang
Emotions are ubiquitous in learning activities and are considered closely linked to school climate and classroom climate. However, the question of how these emotions may affect memory encoding and retrieval has not gained sufficient attention. Previous empirical studies focused more on emotional effects...
Proceedings Article
The Effectiveness of Brand Culture on Customer Engagement
A Case Study of Spotify in the U.S.
Shukun Yin, Lintong Fu
Spotify is a Swedish digital music streaming service and technology company founded in 2006 by Daniel Ek. In the US market, Spotify is the most predominant audio streaming service among its competitors. The primary purpose of this research was to explore how Spotify took advantage of its branding culture...
Proceedings Article
Performance Research on Anti-noise AM Spot Jamming of PRBC-SFM Combined Fuze
Gongke Li, Shuaitian He, Youchao Tu
This paper gives the research on the anti-noise AM spot jamming performance of pseudo-random binary code phase modulation and sine FM combined fuze based on the criterion of signal to jamming ratio gain. First, the overall signal to jamming ratio gain of its receiver is reduced in detail under the noise...
Proceedings Article
“Virus Maker” or “Anti-epidemic Pioneer”?
China’s Image in BBC’S COVID-19 Coverage
Xu Yang
BBC, as the most influential mainstream media in the UK and the world, has been paying close attention to the COVID-19 response in relevant countries since the outbreak. Through text analysis, this paper analyzes the characteristics of BBC162’s reports on the epidemic in China from different aspects...
Proceedings Article
Comparative Analysis of Deep Learning and Statistical Models for Air Pollutants Prediction in Urban Areas
M. S. S. Lakshmi Lavanya, M. Siri, L. Soumya, P. Shivamani, B. Shiva
Air pollution is a hidden but serious public health risk that has been made worse by urbanization and industrialization. This study compares deep learning and statistical models for predicting urban air quality in order to lessen its consequences. LSTM, GRU, CNN, and ensemble combinations were among...
Proceedings Article
Research on Strategic Position and Inherent Contradictions of Caspian Sea
Caspian Convention and the Game between Caspian States
Mei Yang
The Caspian Sea is located at the junction of the Eurasian continent, and its geo-strategic position is very important. At the same time, it has abundant energy and biological resources and has become an important area for strategic competition among major powers. After the disintegration of the Soviet...
Proceedings Article
Emotional Memory in Alzheimer’s Disease and Its Atypical Neural Mechanism
Letian Zhu
Emotions support the formation of durable representations of past experiences in long term memory. It has been suggested that people tend to have a better memory performance for emotional stimuli than neutral stimuli. Based on previous studies, the uncinate fasciculus, linking the amygdala and temporal...
Proceedings Article
Quality Input as a Key Factor in Second Language Acquisition
Evidence from Chinese English Learners Aged Under 12
Wandi Wang
In linguistics, a hotly debated question is that why some second language learners are better than others. One practical and applicable theory accounting for the difference in L2 acquisition is “The Input Hypothesis” presented by Krashen. This theory has been evidenced by many experiments carried out...