Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Session: Efforts on Empowering Creative Industry

7 articles
Proceedings Article

Response Santri Putri Assalam Solo for TV Commercial Fashion Products

Ahmad Adib, Deny Tri Ardianto
Assalam is one of Islamic Boarding School at Solo, Indonesia. Santri Putri Assalam as student of the school, like youth like female as other youth in their age, have interest on fashion product. Different with youth that learned in normal school, santri putri Assalam have the rules about all of their...
Proceedings Article

A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

Ahmad Zuhairi Abdul Majid, Nurazlina Jamalludin
The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers. It also examines the relationship between ageing perception towards product appearance in order to better understand how they will respond to products as they grow older. A general...
Proceedings Article

Interior of Pracimayasa as the Cultural Inheritance of Solo City in Creative Industry

Ms. Sunarmi, Bani Sudardi, Pande Made Sukerta, Titis Srimuda Pitana
Interior of Pracimayasa as the cultural inheritance of Solo city in creative industry is a cultural studies research. The problem of research was how the preservation of Pracimayasa's interior as the cultural pledge building in creative industry. The interior of Pracimayasa as the noble family's residence...
Proceedings Article

Comparative Study of Environmental Friendly Concept on Fashion in Indonesia

Arini Arumsari, Agus Sachari, Andryanto Rikrik Kusmara
Rapid development of fashion industry in Indonesia provides good opportunities and potentials for fashion products in Indonesia, where at a closer look, it is also provides bad impacts towards the environment and commu-nity. The bad impacts come from the usage of non-eco-friendly materials, industrial...
Proceedings Article

Developing a Tabletop Game that Stimulates Creativity through Design Thinking and Design Ethnography

Dessy Aliandrina, Firna Pricilla, Hans William, Kadek Feby Anggraeni, Nicholas Augustin Jiemas, Sarah Grace Dwi Anggraheni, Vijjadhammo Anwar
Science and technological advancement in the automation era called the 4th Industrial Revolution requires human to adapt in terms of skill set, particularly creativity, lest they are replaced by the machines. Creativity enables collaboration with the machine, providing opportunity rather than viewing...
Proceedings Article

The effectiveness of marketing communication through digital content for startup business (Case Study: Brandish beverage product)

Made Devicca Surya, Firman Kurniawan
In today's modern era, food and beverages business has grown in Indonesia. The newly established business is called startup business. The number of startup businesses is increasing economic competition in their respective industries. No wonder many new businesses have failed in a short time period. Therefore,...
Proceedings Article

The Phenomenon of Online Shopping in the Digital Age: Why Do People Like It?

Mohamad Suharto, Deny Tri Ardhianto, Anugrah Irfan Ismail, Nadia Sigi Prameswari
The purpose of this study is to explain what factors influence consumers like to shop online. The concept underlying this study is the phenomenon of online shopping as a behaviors transformation that occurred in Indonesia. Not only in Indonesia, online shopping has spread to many countries along with...