Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Session: Strategic Management, Entrepreneurship and Contemporary Issues

41 articles
Proceedings Article

Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

Mohamad Reza Nurpratama, Ratih Hurriyati, Aceng Gima Sugiama, Bambang Widjajanta, Rini Larasati Irawan
Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers...
Proceedings Article

The Ambiguity of Information Over the Paris Fashion Week on the Trust of Ms Glow Resellers

Halimah Zahrah, Ratih Hurriyati, Heny Hendrayati
This study derives from an issue of information ambiguity that became a polemic in the community due to the false information posted on Instagram by MSGLOW. The public claimed that this brand deceived them by stating that it would participate in The Paris Fashion Week event while it only participated...
Proceedings Article

Operation Process Integration Using Supplier Selection, Supply Chain Agility and Logistic Management to Optimize Corporate Performance Based on Enterprise Resource Strategic

Umari Abdurrahim Abi Anwar, Agus Rahayu, Lili Adi Wibowo
Operations process integration is an important strategy in optimizing corporate performance. The rapidly changing environment becomes a big challenge for companies in managing their operating processes and resources so that they are able to work optimally. Effective and efficient operations process integration...
Proceedings Article

Performance Analysis of MSME in Improving Bank Indonesia Program for the Development of North Sumatera Regional Office

Faid Akbar Purba, Sukaria Sinulingga, Sugiharto Pujangkoro
Micro, small, and medium enterprises (MSMEs) have an important and strategic role in the development of the national economy. MSMEs not only play a role in economic growth and employment, but also in distributing results development. Bank Indonesia representative of North Sumatra is the Central Bank...
Proceedings Article

Business Strategy Through SWOT Analysis in Implementing Loan Origination System to Improve Bank’s Business Performance (Case Study at Mortgage Credit)

Harmansyah Nasution, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari, Erwin Yulianto, Ryan Nurgraha
The use of information systems and technology in the banking environment is increasing and expanding, especially in competing and gaining a competitive advantage. The loan management process, such as collecting information and verifying applicants regarding personal data, income data, and collateral...
Proceedings Article

Company Strategy Formulation Approach Through Organizational Structure Transformation to Optimize Business Performance

Irwan Triherda Permana, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari, Erwin Yulianto, Ryan Nurgraha
The era of digitalization is an era that cannot be avoided anymore. Starting from the Industry 1.0 revolution to the current 4.0, where the digitalization era has transformed every aspect of people’s lives, including the banking industry, towards digital. Consumer trends, government policies, regulators,...
Proceedings Article

Identifying the Key Successful Factors of Indonesia Start-Up Using Text Network Analysis

Dini Turipanam Alamanda, Agus Rahayu, Lili Adi Wibowo, Grisna Anggadwita
The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start-ups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian start-up founders need to consider at the early...
Proceedings Article

The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions

Kurjono, Dian Herdiana Utama, Badria Muntashofi
This study aims to determine the influence of entrepreneurial values and subjective norms on entrepreneurial intentions. The grand theory of this research is the Planned Behavior Theory from Ajzen. The research method used was the Explanatory Survey Method. The population is Accounting Education students...
Proceedings Article

Analyzing the Capabilities of Village Owned Enterprises (VOEs/BUMDES) to Increase the Village Economies; An Empirical Studies from VOEs/BUMDES in Tangerang

Nila Krisnawati, Tabligh Permana
The study aims to analyze the general condition of VOEs and their main potential product/characteristic in Tangerang Regency and to deliver the Gap Analysis by the Village Own Enterprises (BUMDes) in Tangerang Regency. The methodology used was an in-depth interview through a Focused Group Discussion...
Proceedings Article

Investor Type and Innovative Performance: Regional Characteristics as a Moderating Variable

Suci Lestari Hakam, Agus Rahayu, Lili Adi Wibowo, Muhamad Adhi Nugroho
Start-ups require external investment to accelerate growth and scale up their businesses. Many works of literature discussed the types of investors and their influence on start-up innovation performance. However, previous literature neglected the influence of the regional characteristics of each start-up....
Proceedings Article

Competitive Strategy Through Collaborative Value Creation and Digital Innovation Food of MSMEs

Megha Sakova, Agus Rahayu, Lili Adi Wibowo
Value creation and digital innovation are two of the ways that can be considered in the competitive strategy of traditional food SMEs in Garut Regency. In the era of the Covid-19 pandemic, traditional food MSMEs experienced a decline in sales because the number of tourists visiting Garut Regency decreased...
Proceedings Article

Role Conflict – Job Resources Impact on Emotional Exhaustion: Work-Family Conflict as Mediator

Cecylia Mauri Napitupulu, Putri Mega Desiana
In the working environment, job characteristics such as high job demands and low resources impact workers’ emotional exhaustion, including Public Accountant workers. During COVID-19, Public Accountant workers should change their work method to working from home (WFH). While using this job method, workers...
Proceedings Article

Innovation Capability Strategy: How Does the Culinary Industry Deal with Business Sustainability Case Study on Culinary SMEs in Padang

Alfattory Rheza Syahrul, Syailendra Eka Saputra, Hari Mulyadi, Chairul Furqon
The purpose of this research is to analyze the implementation of the innovation capability strategy in small and medium-sized enterprises (SMEs)-based culinary businesses in Padang. Many SMEs-based business actors have a short operational life, and one of the factors triggering this phenomenon is the...
Proceedings Article

The Effect of Human Capital, Social Capital, and Financial Capital on Micro and Small Business (MSE) Survival: A Study in DKI Jakarta

Meliza Meliza, Ruslan Prijadi
The most important pillar of the Indonesian economy is SMEs. According to data, there were 64.2 million SMEs in 2018 and they contributed 61.07% of the GDP, or 8,573.89 trillion rupiahs to the economy. The emergence of the COVID-19 pandemic in 2019 resulted in severe economic losses across the country...
Proceedings Article

Strategy for Strengthening Digital Transformation and Implementation of Telemedicine in Accelerating Health Center Performance

Arif Prianto, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo
The problems studied by the author are related to digital transformation by transforming the organization of the Puskesmas in the era of the covid 19 pandemic. This study aims to find out how to optimize the digital transformation strategy by implementing telemedicine in puskesmas services in the Covid-19...
Proceedings Article

Strategic Partnership Ecosystem for Sustainable Superior Performance for MSMEs

Irvan Husein Kusumah, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo
This paper extends the strategic partnership ecosystem theory by testing how aspects of the local business environment affect micro, small medium enterprises into superior sustainable performance. The background of the research begins with changes in the global, domestic and regional strategic environment...
Proceedings Article

Dynamic Governance Model: An Approach to Sustainable Poverty Alleviation in Indonesia

Arvian Triantoro, Agus Rahayu, Lili Adi Wibowo, Iqbal Lhutfi
This study aims to analyze dynamic governance utilized to alleviate poverty in many governments in various nations. This study is expected to fill a research gap and contribute to the literature on the use of dynamic governance for poverty alleviation. This study uses a qualitative research design. A...
Proceedings Article

The Influence of Sustainable Entrepreneur Competencies on Soybean-Based MSEs Business Sustainability

Ardika Sulaeman, Susanti Kurniawati
This research is triggered by the low business sustainability of soybean-based MSEs in West Java. There is a decreasing number of MSEs in the soybean-based food industry, high cases of environmental pollution, and labor and industrial conflicts within the community. The COVID-19 pandemic with the policy...
Proceedings Article

Productization of Services as a Growth Strategy for Aircraft MRO Company

Jemsly Hutabarat, B. Yuliarto Nugroho, Martani Huseini
This paper is intended to contribute directly to recent business aviation undergoing enormous changes, especially with the pandemic-19 and war, as well as rapid technological changes. The purpose of this paper’s preliminary survey and review is to analyze and look for alternative strategies for aircraft...
Proceedings Article

The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion

Anang Sutono, Hari Ristanto, Kennan Pramudia Cipta, Dear Illiyin Pratiwi, Mann Manda, Yehezkiel Antonius, M. Rizky Faturrahman
This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection...
Proceedings Article

Strategies for Halal Industry Development Through Strengthening Global Competitive Halal MSMEs of Tasikmalaya Municipality

Agus Wahyudin, Syarip Hidayat
MSMEs (Micro, Small, and Medium Enterprises) play an important strategic role in developing a nation’s economy. The national government highly considers this strategic role in developing the national sharia economy. Tasikmalaya Municipality, as part of West Java province, which has a great opportunity...
Proceedings Article

The Effect of Business Capital on the Development of Micro, Small, and Medium Enterprises in Garut Regency

Nizar Alam Hamdani, Fitri Widianingsih, Sukma Nugraha, Anggun Oktavia Herlianti
Micro, Small, and Medium Enterprises is a general terminology that refers to enterprises possessed by people or business entities that met the criteria set by the law. Meanwhile, income is one factor that can measure a business’s success rate. However, based on a survey conducted by researchers on MSE...
Proceedings Article

The Effect of Entrepreneurial Knowledge on Business Success in Micro, Small, and Medium Enterprises (MSMEs)

Nizar Alam Hamdani, Anita Fatimah
The impact of entrepreneurial knowledge on business success in micro, small, and medium enterprises is discussed in this study. This study uses entrepreneurial knowledge as an independent variable and business success as the dependent variable. The sample of this research was the owners of micro, small,...
Proceedings Article

The Influence of Product Innovation on Competitive Advantage in the Beverage Business Tekun.id

Nizar Alam Hamdani, Rifan Rahmat Ramdani
This study discusses the Effect of Product Innovation on Competitive Advantage in Tekun.id Beverage Business. The researchers used a causal research design with a survey type of 58 respondents who were consumers Tekun.id. The data analysis technique used is a linear regression test using the SPSS version...
Proceedings Article

The Influence of Organizational Culture on Employee Performance at PT. Hoga Mutual Garment

Nizar Alam Hamdani, Novi Ardiyani, Galih Abdul Fatah Maulani, Asri Solihat
This study aims to determine how the organizational culture at the company affects worker performance. This study employed quantitative research and a survey of 58 participants who worked at PT Hoga Mutual Garment. The IBM SPSS Statistics 25 tool was used to perform a straightforward linear regression...
Proceedings Article

The Influence of Innovation Strategies on Competitive Advantage in the Creative Industry of Garutan Batik Shops

Galih Abdul Fatah Maulani, Siti Aisah, Intan Permana, Nizar Alam Hamdani
One of the industries in Indonesia that is expanding the quickest is the creative one, particularly in Garut. Batik is one of the traditional Indonesian handicrafts that has gained popularity worldwide. This study investigates how Toko Barik Garutan’s competitive advantage in the creative business is...
Proceedings Article

Gastronomy Tourism: Local Food and Tourism Experience in Bandung

Irma Citra Resmi, Wawan Dhewanto, Dina Dellyana
Gastronomy Tourism is currently developing rapidly and has become one of the most creative and dynamic segments in the field of tourism. Bandung, one of three places designated as a gastronomy tourism destination in Indonesia besides Bali and Joglosemar, has a very attractive gastronomy Tourism Destination....
Proceedings Article

The Effect of Salary on Employee’s Performance: A Study in Central Java

Sukma Nugraha, Silvi Haerunisa Dwi Putri, Teten Mohamad Sapril Mubarok, Nizar Alam Hadani
This study aims to analyze how salaries in Central Java affect workers’ productivity. Salary is the independent variable in this analysis. Employee performance is the dependent variable. The study’s sample consists of Central Java employees. Convenience sampling, a non-probability sampling method, was...
Proceedings Article

An Analysis of Hospital Performance Based on Balanced Scorecard in Regional General Hospital (Hospital) Singaparna Medika Citrautama (SMC) Tasikmalaya

Cecep Nurul Yakin
The Singaparna Medita Citrautama Regional General Hospital (SMC) in Tasikmalaya Regency is a hospital that seeks to improve the quality of human resources that are competitive, have good character and are ready to become a mainstay general hospital in referral health services, providing quality, friendly,...
Proceedings Article

The Effect of Entrepreneurial Knowledge on the Performance of MSME Employees in Garut

Lindayani, Hazrina Nabila, Nizar Alam Hamdani, Agus Supriatna
This study aims to determine whether there is a relationship between Entrepreneurial Knowledge and Employee Performance. This study discussed the influence of Entrepreneurial Knowledge on the Performance of MSME Employees in Garut. Researchers used a causal study design on 58 respondents with simple...
Proceedings Article

Etawa Goat’s Milk-Based Product as Gastronomic Tourism Development Strategy

Made Citra Yuniastuti, Selvi Novianti, Sandra Sanggramasari, Tristy Firlyanie Luthfi
Gastronomic tourism aims to ensure tourists can experience the fulfillment of eating and drinking as a whole entity, starting from the preparation process to the final stage when food and beverages are served and consumed. The main goal in developing gastronomic tourism within tourism areas is to provide...
Proceedings Article

Community Satisfaction Analysis of Public Services Case Study: Development Planning Agency, Regional Research, and Development of Tasikmalaya City

Andriana Revaldhi, Alfira Sofia, Vanessa Gaffar
One measure of success in providing services to a government organization is determined by the level of satisfaction of service recipients. This study aims to determine the level of community satisfaction with the services provided by the Research and Development Planning Agency for the City of Tasikmalaya....
Proceedings Article

Achieving Innovation Performance: Do Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matter?

Ahmad Johan, Agus Rahayu, Lili Adi Wibowo
The purpose of this study is to examine the influence of entrepreneurial technology opportunism on innovation performance through organizational readiness as a mediator and environmental dynamism as moderator. This study was carried out using a quantitative approach. The population of this study was...
Proceedings Article

The Effect of Entrepreneurship Education on Student’s Entrepreneurship Interest in Entrepreneurship Faculty of Universitas Garut

Nala Abwamiah, Galih Abdul Fatah Maulani, Lindayani, Nizar Alam Hamdani
The interest in entrepreneurship in Indonesia is very low, which includes the quality of the role of universities is not good, allegedly as a result of education and implementation that is not optimal, resulting in a lack of interest in student entrepreneurship. This study aims to empirically observe...
Proceedings Article

Selection of Proper Well Candidates for Well Intervention Job Using the AHP (Analytic Hierarchy Process) Method

Ali Mashar, Pri Hermawan
Oil and gas wells are essential assets for oil and gas companies. However, this oil and gas production will naturally decline, especially if it has passed the peak stages of production. In addition to natural factors from the condition of oil and gas reserves on the earth, external factors also influence...
Proceedings Article

Analysis Segmentation, Targeting, and Positioning as a Marketing Strategy at Mother and Child Hospital of Bunda Aisyah

Nadia Hanarita Rahayu, Tjutju Yuniarsih, Vanessa Gaffar, Puspo Dewi Dirgantari
This study describes segmentation, targeting, and positioning as a marketing strategy. In order to fulfill the availability of hospitals, increase access to health services and face high competition in hospitals located in the city of Tasikmalaya, a marketing strategy is needed that can support the vision...
Proceedings Article

Entrepreneurial Ecosystem Model Based on Digital Innovation in Building MSME Resilience in Bandung City

S. Sulastri, H. Mulyadi, D. Disman, H. Hendrayati
This study aims to identify the determinant factors in increasing the resilience of MSME businesses in Bandung. Previous research related to relevant environmental factors in building business resilience has been widely carried out, but the research conducted to build MSME business resilience has not...
Proceedings Article

Entrepreneurial Bricolage on New Product Development: The Moderating Role of Team Participation

Dede Kurnia, Hari Mulyadi, Chairul Furqon
This research aims to examine the moderating effect of Team Participation (TP) on the relationship between Entrepreneurial Bricolage (EB) and New Product Development (NPD). A cross-sectional method was applied with a total of 258 entrepreneurs in West Java Province as respondents. Moreover, the moderating...
Proceedings Article

Implementation of Smart Farming as a Modern Farming Method to Improve the Welfare of Farmers in West Bandung Regency

Heidy Mahardiani Gandi, Asep Mulyana, Yunizar
This study aims to examine the application of smart farming as a modern agricultural method to improve the welfare of farmers in the West Bandung regency to accelerate the technological transformation that is very necessary in order to achieve optimal targets, add value and increase competitiveness....
Proceedings Article

Can Productivity Increase? Sedentary Leisure Factors Among University Staff in Ghana

Vincent Kweku Asimah, Ratih Hurriyati, Vanessa Gaffar, Lili Adi Wibowo
The study seeks to examine the prevailing sedentary leisure attitude factors at multiple levels (intrapersonal, interpersonal and institutional) among university staff in Ghana. 28 survey items to measure 5 variables, using self-reported responses are designed. Three categories of 33 universities were...
Proceedings Article

The Influence of Innovation and Creativity on SMEs Business Development

Sulastri, B. Lena Nuryanti S, Hari Mulyadi, Ismi Noer Pratiwi
This study aims to obtain an overview and influence of innovation and creativity on digital-based business development. This research uses descriptive and verification methods with a quantitative approach. The variables that become endogenous are digital-based business development (Y), then innovation...