Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)

Session: Corporate Communication and Public Relations

13 articles
Proceedings Article

Implementation of Campaign Strategy For National Non Cash Movement From Bank of Indonesia

Dini Safitri, Martomu Buttu Nainggolan
Gerakan Nasional Non Tunai (GNNT) Program from Bank Indonesia has been running since the year 2014, but still many people yet understand how the mechanism the use of electronic-based payments transactions. In fact, Bank Indonesia is already working to encourage use of noncash transactions by the community...
Proceedings Article

The Influence of Motivation Factors towards Knowledge Sharing Intention and Its Impact to Knowledge Sharing Behaviour between Employess at PT. Telkom Divre 3 West Java

Hendi Kurnia
The phenomenon that occurred in PT. Telkom, the knowledge management effort as intellectual capital for competitive advantage, becomes the basis for further research on the influence of motivation factors commitment, enjoy in helping others, reputations and rewards to the intention of knowledge sharing...
Proceedings Article

Public Relation's Strategis Communication of Telkom University Using Internet-Based Technology to Attract Telkom Education Users in Bandung

Roro Retno Wulan, Rana Akbari Fitriawan, Maylanny Christin
Tough competition in order to achieve future students in university starts from the period when prospective students are studying in their senior high school. To achieve the goal, a university should apply the right srategy to achieve its marketing success. Telkom university, one of the private universities...
Proceedings Article

Measurement Gap of Competency in Preparing Employees for Digital Company ( A Case Study of Telecommunication Company in Indonesia)

Supriyati Nur Aisyah, Ade Irma Susanty
One of the telecommunication companies in Indonesia has a hope of becoming a digital company in order to adapt to today's business challenges. Being a digital company means to open an opportunity for a sustainable competitive growth. The first step to realize this vision is by preparing capable human...
Proceedings Article

Public Relations Strategy Glamping Legok Kondang in Building Identity Glamour Camping

Anisa Diniati, Dio Herman Saputro
The purpose of this study is to analyze public relations strategy Glamping Legok Kondang in building identity as a glamour camping. A qualitative approach with a single case study is employed in this research to obtain research data. Findings showed that Glamping Legok Kondang has not demonstrated strategic...
Proceedings Article

The Impact of Mayor of Bandung’s Leadership Style and Communication Strategy on Civil Servants’ Motivation and Job Performance in Bandung

Ayub Ilfandy Imran, Nur Atnan
This study aims to determine whether the leadership style and communication strategy of a mayor can affect the motivation and job performance of the civil servants working under him/her. To answer the main objective of the study, it is necessary to know the style of leadership and communication strategies...
Proceedings Article

Public Relations Management Concept of ATLU (Asking, Telling, Listening, and Understanding) in Public Communication Implementation at PTNBH, a Study in Universitas Padjadjaran

Feliza Zubair, Ade Kadarisman, Retasari Dewi
PTNBH (Perguruan Tinggi Berbadan Hukum or Higher Educational State Institution with Legalized Body) is a concept of managing higher education institution in state universities, which has autonomous status to regulate themselves. This autonomous right for higher education is written in Government Rule...
Proceedings Article

The Influence of Reward, Leadership and Information System as the Predictior of Learning Organization towards Employees Performance in the Government Institution

Nurul Mardhiah Sitio, Ade Irma Susanty
Indonesia is the most populated country in Southeast Asia. The growth population which keeps growing brings about a rapid-growing workforce every year. The limited work opportunity is unable to absorb the workforce in Indonesia. The government, in this case The Ministry of Manpower and Transmigration...
Proceedings Article

Public Relations Stage Evaluation of XL Axiata's Corporate Communication Program (Case Study : The Implementation of CSR XL Future Leaders 2012-2016)

Mentari Tryana Wahyuni, Ni Nyoman Dewi Pascarani
This research was conducted to find out and evaluate the stages of PR that run by department of Corporate Communication as the Public Relations of XL on XL Future Leaders program from 2012 to 2016. This research uses qualitative descriptive method. The result of this research shows that XL's Corporate...
Proceedings Article

Cyber CSR Communication Strategic of the Body Shop Indonesia (Literature Study Through Official Website Of The Body Shop Indonesia)

Niadi Rivaldy Putra, Martha Tri Lestari, Kharisma Nasionalita
The Body Shop has also done positive campaigns that are in accordance to their vision and mission as a cosmetic company that uses vegetarian based ingredients. The Body Shop Indonesia is rated as capable of focusing their attention regarding CSR information that is in line with the values of The Body...
Proceedings Article

A Study of Strategic Communication in Supporting the Performance Management System: A Case at an Indonesian Private University

Yuliani Rachma Putri
The purpose of this paper is to describe about the role of strategic communication in implementing and institutionalising Balance Score Card (BSC) as a performance management system at an indonesian private university. The nature of faculty management’s role in communicating the key performance indicators...
Proceedings Article

High-Low Context Communication in Busisness Communication of Indonesian

Marheni Eka Saputri, Gilang Trisha Saraswati
Cross-cultural communication is an integral part of Indonesia. Using the characteristics of high context and low context from Edward T Hall, this study intends to describe the style of communication in Indonesia, whether included in the communication of high context or low context. This research uses...
Proceedings Article

Strategic Communication and Performance Management For Research and Development: A Review of Literature Proposed Research Agenda

Yuliani Rachma Putri, A.K. Siti Nabiha, Zubir Azhar
The purpose of this paper is to conduct a review on the normative and empirical literature and on the role of strategic communication in conducting, implementing and institutionalising the performance management system for R&D activities. The nature of manager’s role in communicating the key performance...