Proceedings of the 19th International Symposium on Management (INSYMA 2022)
148 articles
Proceedings Article
Religious Influencers on Social Media: Do They Really Affect Followers’ Religiosity and Intention to Donate?
Rosaline Benefiola Joanly, Serli Wijaya, Ferry Jaolis
The purpose of this study is to examine the effect of religious influencers’ credibility on followers’ religiosity, social media engagement, and donation intention. Primary data was acquired through online surveys to 204 Instagram and TikTok followers of the religious influencers. PLS-SEM technique was...
Proceedings Article
Content Value Versus Influencer Credibility: What Matters More for Followers’ Trust and Behavioral Intention Towards Collaborative Brands?
Mega Indira Pambudi, Serli Wijaya, Ferry Jaolis
Instagram is one of the top three most popular social media platforms in Indonesia. Nowadays, many local brand owners collaborate with influencers to promote products or services sold through Instagram. This study examines the extent to which influencer credibility and advertising content value are shared...
Proceedings Article
Online Grocery Shopping and Covid-19
Indonesian Consumers’ Behavior Changes in the New Normal
Febrina Hambalah, Herman
Online grocery shopping was intended to ease busy consumers who could not go to the store due to tight schedules. However, when the Covid-19 hit, this shopping channel saw a surge in Indonesian consumers’ interest in its lesser contact factor. There were also business entities specifically built up to...
Proceedings Article
Indonesian Consumers Segmentation in Online Food Purchasing
Agnes Sherly Budi Santoso, Vania Valentina, Monika Kristanti
This study aims to examine the segmentation and characteristic of Indonesian consumers during the Covid-19 pandemic in purchasing online food. In this study, lifestyle psychographic and benefit sought behavioral segmentation were taken into consideration. A five-scale Likert questionnaire was distributed...
Proceedings Article
Flash Sale and Brand Image Models in Improving Purchase Decisions on Fashion Products at the Shopee Marketplace Among Students
Syifa Pramudita Faddila, Citra Savitri, Dedi Mulyadi, Puji Isyanto
This study aims to determine the models of flash sales and brand image in improving purchase decisions on fashion products at the Shopee marketplace among students. The research was conducted using a quantitative descriptive method. Sampling in this study were 225 students from the 2017 class who had...
Proceedings Article
Investigation of Green Marketing and Brand Image on Costumers’ Teh Kotak Purchase Decision
(Case on Management Students Buana Perjuangan Karawang University)
Citra Savitri, Syifa Pramudita Faddila, Mumun Maemunah, Laras Ratu Khalida
This study aims to: (1) Determine the green marketing strategies Teh Kotak Companies; (2) knowing the brand image of Teh Kotak product; (3) knowing the purchase decision on Teh Kotak product. The research was conducted using quantitative descriptive methods. Samples were taken in the study as many as...
Proceedings Article
Factors Affecting Fashion Product Customer Satisfaction
A Case Study of Indonesian E-Commerce Users
William Reynaldo Giasi, Christina Rahardja, Dudi Anandya
This study aims to analyze factors that affect customers’ satisfaction when purchasing fashion products through Indonesia’s e-commerce. The respondents involved in this study were those who purchased fashion products on e-commerce at least 3 times in the last 3 months and were at least 18 years old....
Proceedings Article
Reformulation of Indonesia Tourism Targeting Strategy for the International Tourism Market
Post Covid-19 Pandemic
Ike Janita Dewi
Tourism is the most affected industry by the Covid-19 pandemic. Both market changes and the new tourism development paradigm require reformulation of marketing strategies. More importantly, the new paradigm of tourism development in Indonesia, that is, the quality tourism paradigm, requires a reformulation...
Proceedings Article
The Impact of Integrated Marketing Communication on Visiting Interest Through Brand Identity
A Case Study of Surabaya North Quay
Hayuning Purnama Dewi
One strategy that needs to be done by Surabaya North Quay to attract visitors is to apply the concept of integrated marketing communication (IMC), which can form a brand identity for the tourist destination. This study was conducted to determine the effect of IMC on the interest of tourists visiting...
Proceedings Article
The Determinant Factors of Tourism Destination Competitiveness and Destination Management: A Case Study from Malang City
Andini Risfandini, Armanu Thoyib, Noermijati Noermijati, Mugiono Mugiono
This research aims to identify the determinant factors of tourism destination competitiveness and the determinant factors of destination management. This research applies interpretivism as the research paradigm with a single case study qualitative research. Data were collected through semi-structured...
Proceedings Article
The Effect of Consumer Ethnocentrism on Purchase Intention of Indonesian Local Fashion Brands
Achmad Afriadi Trisatya, Yeni Absah
There is a decline and lack of consumer interest in buying local Indonesian fashion products; however, many potential fashion brands are emerging and growing in Indonesia. A strategy is needed to increase local brand awareness among consumers in Indonesia, especially consumer ethnocentrism. It is known...
Proceedings Article
Quadruple Helix: The Firm-Driven Living Lab Model on Eco-Tourism Lampung
Dorothy Rouly Haratua Pandjaitan, Dwi Asri Siti Ambarwati, Lidya Ayuni Putri
The tourism sector is one of the priority sectors for national development. Lampung province has three potential tourism sectors that can be developed for regional development. However, Lampung still focuses on ecotourism which has not been properly developed. A lot of natural/maritime tourism is developed...
Proceedings Article
Building the Competitiveness of Traditional Retail Supply Chain Management Through the Actualization of Pancasila Values
(Empirical Evidence of Traditional Javanese Retail in Kediri, East Java, Indonesia)
Ema Nurzainul Hakimah, Armanu Thoyib, Noermijati, Risna Wijayanti
The purpose of this research is to find out a new perspective to build and create competitiveness for MSMEs businesses in the field of supply chain management as well as grounding the values of Pancasila awareness towards a solid, advanced and independent Indonesian economy. This study’s findings show...
Proceedings Article
The Effect of Customer Engagement and Brand Advocacy on Brand Value Co-creation
Lake Lau Kawar Tourism, North Sumatra
Endang Rini, Beby Sembiring
Integrated efforts and strategies are needed to promote tourism; thereby, branding plays an important role in imaging a tourism destination and becomes one of the important indicators in determining the success and image of a tourist area. Furthermore, branding can integrate strategic elements in a single...
Proceedings Article
The Impact of Responsiveness and Empathy on Satisfaction and Loyalty of the PT Citilink Indonesia’s Passengers at Kualanamu International Airport
Defri Kurnanda, Endang Sulistya Rini, Beby Karina
In providing the services to the passengers, the company’s management has tried to provide its best. However, it is not easy to establish passenger satisfaction which leads to the passengers’ loyalty, though the employees have maximally delivered the services given. It is hoped that by providing an excellent...
Proceedings Article
Marketing Mix Strategy Using SWOT Analysis to Increase Market Share in PT Smartfren Telecom Tbk North Sumatera Area
Haritz Ghozi Ziadie, Meilita Tryana Sembiring, Beby Karina Fauzeea Sembiring
The need for communication technology, especially internet data services, cannot be separated from people’s lives. Almost all people now have internet data services to meet their internet access needs. However, the public is faced with many choices of internet data services offered by cellular network...
Proceedings Article
Marketing Mix Strategy and SWOT Analysis on Beraskita Products Perum Bulog Regional Division North Sumatra
Muhammad Rezeki Julham Putra, Sugih Arto Pujangkoro, Syafrizal Helmi Situmorang
Rice is a type of food commodity whose demand is constantly increasing because rice is the staple food for the majority of the population of Indonesia. The high demand for rice creates competition among rice-producing companies in Indonesia. Companies need to apply a strategic marketing concept. The...
Proceedings Article
Elaboration Likelihood Model in Marketing Communication Through Social Media for Tourism in Indonesia
Ulyma Adventsia Octafiola, Elevita Yuliati
Tourism is considered one important sector of Indonesia’s development, and the government has launched ‘Five Super Priority Tourism Destinations’ to enhance the industry; however, the pandemic has decreased the number of foreign tourists, and the limitation to travel abroad actually creates an opportunity...
Proceedings Article
Analysis of Brand Image, Taste Variation, Price Perception and Promotion on Purchase Decision and Their Effect on Consumer Loyalty
(A Study of Consumer Oreo Mini Brand Biscuits in North Sumatra)
Maharani, Ester Ike, Amrin Fauzi, Sugih Arto Pujangkoro
This research was conducted in Medan, Tanjung Morawa, Kabanjahe, Tebing Tinggi, Pematang Siantar, Rantau Parapat, Padang Sidempuan, Tanjung Pura, Balige, Sibolga and Kisaran. This research’s problem was that the company has carried out various activities such as promotions, increasing the number of flavors,...
Proceedings Article
Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront
Desyra Sukma Dewanthi, Muhammad Azhar Nitipradja
The rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s...
Proceedings Article
Green Marketing Strategy Effect on Consumer Awareness Through Marketing Mix Approach
Ombun Rico Sitorus, Sukaria Sinulingga, Beby Karina Fawzeea Sembiring
This study aims to determine whether the use of environmental issues in marketing strategies impacts business in terms of consumer awareness through a marketing mix approach. This research was conducted using a survey through a closed question questionnaire with a symmetrical scale. In this study were,...
Proceedings Article
The Effect of Promotions and Consumer Preferences on Purchase Decision
(A Case Study on the 2017–2020 Management Students at Buana Perjuangan Karawang University)
Laras Ratu Khalida, Uus M. D. Fadli, Citra Savitri, Syifa Pramudita Faddila
This study aims to explain the effect of promotion and consumer preferences on clothing purchase decisions at Zalora either partially or simultaneously with descriptive and quantitative approaches. The number of samples was 105 respondents using the purposive sampling technique. Furthermore, the data...
Proceedings Article
How Does Customer Experience in a Traditional Fast Fashion Retail Setting Influence Customer Traditional and Electronic Word-of-Mouth Intention?
Adilla Anggraeni, Sunita Dhillon
The primary objective of this study is to examine whether customer experience influences customer’s intention to share traditionally and electronically in the context of a fast fashion retail setting in Jakarta, Indonesia. An online questionnaire was distributed to 206 respondents from Jakarta. The relationship...
Proceedings Article
The Bubble Tea Culture of Young People in Ho Chi Minh City - A Cross-Cultural Exchange Between Taiwan (China) and Vietnam in the 21st Century
Phan Thị Hồng Xuân
Marketed in Vietnam’s megacities in the early years of the 21st century, Taiwanese bubble tea has quickly been accepted and loved by the young Vietnamese generation. In the beginning, bubble tea was served by “Taiwanese bubble tea” vendors located near schools. From 2003 up to now, the top 50 Taiwanese...
Corrigendum
Correction to: Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Werner Ria Murhadi, Dudi Anandya, Noviaty Kresna Darmasetiawan, Juliani Dyah Trisnawati, Putu Anom Mahadwartha, Elsye Tandelilin
Owing to an unfortunate oversight during the production process this proceedings was initially published with incorrect volume number 660, this has now been corrected to volume 223.
Proceedings Article
The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users
Elvira Rosa Noor, Adi P. Tedjakusuma, Veny Megawati, Jun Kumamoto
This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase...
Proceedings Article
Air-Conditioning for Green Universities
Cost Management and Sustainability via HVAC Energy Savings
Yin Min Khin, Duminda Jayaranjan
University is one of the highest energy consumptions among commercial buildings because the university has high load consumption. So, strategic management of energy saving in universities needs to be considered to reduce costs and energy consumption. Actually, there are many methods to save electricity...
Proceedings Article
Incorporation of ISO 21001 and National Accreditation Board for Higher Education Criteria in Indonesia
Juliani Dyah Trisnawati, Muhammad Rosiawan
This study aims to see if universities that implement the ISO 21001 standard can meet the requirements of Indonesia’s National Accreditation Board for Higher Education (NAB-HE). This study begins by examining numerous Quality Management (QM) systems, including TQM, EFQM, MBNQA, and ISO 9001, as well...
Proceedings Article
Customer Satisfaction and Revisit Intention Modeling for Dining Restaurants in Surabaya
Dhimas Aditya Putera Purwanto, Siti Rahayu, Veny Megawati
This study aims to determine the effect of Modeling Customer Satisfaction on Revisit Intention at a dining restaurant in Surabaya. The research model using structural equations was tested with partial least squares (PLS) on 267 respondents who were dining restaurant customers in Surabaya. This study...
Proceedings Article
Inventory Stockholding Policy Model
An Exploratory Study Using Multicriteria Analysis Study Case from a Fertilizer Company, Indonesia
Andi Kurniawan
Managing spare parts inventory is one strategy that needs to be adequately planned to support a fertilizer company’s production. Stockholding policy is part of integrated spare part management, where spare part classification is determined based on specific inventory criteria. This paper conducts an...
Proceedings Article
Improvement of the Coal Inventory Management System Using the Economic Order Quantity Method
A Case Study of PT Petrokimia Gresik
Stefanus Ardian Satwika, Nida Tsuroya
In a business, inventory is frequently known as a source of contention. PT Petrokimia Gresik (PKG) is PT Pupuk Indonesia’s (Persero) subsidiary, an agro-industry company that the government always requires to meet national fertilizer supply to ensure food security and perform more efficient and cost-effective...
Proceedings Article
The Influence of Environment Concern, Norm Description, Service Satisfaction on Behavioral Intention of Suroboyo Bus Passengers in Surabaya
Fitri Novika Widjaja, Kevin, Veny Megawati
Surabaya is a densely populated city because it is a business and industrial center with an increasing demand for transportation. Currently, the use of private vehicles is more than public transportation. However, Surabaya has a City Bus service is known as the Suroboyo Bus, an environmentally friendly...
Proceedings Article
Implementing Outcome-Based Education in Accordance with ISO 21001 Requirements
Muhammad Rosiawan
This paper aims to discuss the implementation of Outcome-Based Education (OBE) in the relevant ISO 21001 requirements. These requirements include understanding the organization and its context, needs of students and other beneficiaries, actions to address risks and opportunities, delivery and assessment...
Proceedings Article
Implementation of SISTRO (Truck Scheduling System) to Enhance Supply Chain Efficiency and Performance to Support Industrial Revolution 4.0 in Petrokimia Gresik
Budi Setiawan
SISTRO, a truck scheduling and management system, was developed to optimize stock fulfillment following the government regulation (Peraturan Menteri Perdagangan/Permendag) and the distribution process of subsidized fertilizer from Gresik Warehouse of PT Petrokimia Gresik (PG) to Buffer Warehouse located...
Proceedings Article
The Influence of Customer Experience and Perceived Risk on Online Purchase Intention
Yolanda Threstia, Erna Andajani, Juliani Dyah Trisnawati
This research aims to analyze and determine the influence of online customer experience and perceived risk on online purchase intentions in e-commerce. This research model used five variables, including online customer experience, product risk, financial risk, privacy risk, and online purchase intention,...
Proceedings Article
Consumer Preferences in Purchasing Traditional Medicine Considering Products, Taste Sensory, and Certification Label
Salachudin Emir, Sugeng Santoso, Yosi Krisyanti
The benefits of traditional medicine have been known since ancient times in Indonesia, functioning as an alternative to treat various diseases and maintain the body’s immune. This research aims to determine consumer preferences and the dominant attributes that are the main priority for traditional medicine....
Proceedings Article
The Effect of Product Diversification, Taste, and Service Quality on Customer Satisfaction
A Case Study on Membara Resto Coffee and Grill Bogor City Branch
Agus Yulianto, Sugeng Santoso, Drajat Jatnika
Customer satisfaction is a form of outcome of an effort to survive and develop. Membara Resto is a business engaged in the culinary field by serving Korean-style BBQ grill products, various types of coffee, and menus. This study aims to examine the effect of product diversification, taste, and service...
Proceedings Article
Utilization of Fly Ash and Bottom Ash as a Filler in the NPK Plant at Petrokima Gresik Ltd
A. Verona, A. P. Azhim, H. P. Liliek, D. U. Wahyu, M. Ibrahim
Coal is a rock composed of organic compounds (C, H, and O), inorganic or mineral impurities, and ash content. Burning coal produces waste in fly ash and bottom ash (FABA). FABA that accumulates for a long time can cause environmental problems, such as pollution. Petrokimia Gresik Ltd. Produces FABA in...
Proceedings Article
Analysis of Google Meet Readiness as Online Communication Media in the Era of Digital Transformation
Syiva Nur Malasari, Sugeng Santoso, Yudha Pratana, Gerry Naldo
It is essential to know the effectiveness of online learning for students, considering that this learning system was used during the Covid-19 outbreak. This research was conducted to determine the readiness of Google Meet as an online communication medium during the Covid-19 pandemic in the digital transformation...
Proceedings Article
Potential Role Analysis of Halal Certification Facilitation and Tangerang Emas Program Activation to Increase Culinary Micro Business Income in Tangerang City
Novita Tania, Sugeng Santoso, Adyanto Kurniawan Hulu, Muhdorun, Gunawan Wiyogo Siwantoro
The Indonesian Law No. 33 of 2014 about Halal Product Assurance, Article 4 administers that the products entered, circulated, and traded in the territory of Indonesia must be Halal Certified, since October 17, 2019. The government has provided facilities for Halal Certification in the context of Omnibus...
Proceedings Article
Shelf Allocation Redesign and Warehouse Management System Improvement to Optimize Warehouse Material Flow in Oleo Chemical Industry Business
Herbert Ray Prasetya, Nazarruddin, Sugiharto Pujangkoro
The increase in production results in an increase in the flow of material in the warehouse, while this increase does not consider the condition of the warehouse. The increase in production and the number of erratic shipments of goods is caused by external factors such as fluctuations in demand and availability...
Proceedings Article
The Effect of Supply Chain Speed, Responsiveness, Flexibility and Competence on the Profitability of PT. Bank Negara Indonesia
Muhammad Abid Prima Kawiswara, Veny Megawati, Stefanus Budy Widjaja Subali
This study aims to analyze the effect of supply chain agility, which consists of speed, responsiveness, flexibility, and competence, on the profitability of PT. Bank Negara Indonesia. This study applies a quantitative approach using Structural Equation Modeling. The data used in this study was primary...
Proceedings Article
Measurement of Supply Chain Management Performance on Toll Road Projects with Design and Build Contract Using SCOR and AHP Methods
A Case Study on Tebing Tinggi-Parapat Toll Road Section III Project
Achmad Fauzi, Nazaruddin, Rulianda Purnomo Wibowo
Infrastructure performance was a highlight in the World Economic Forum, thus encouraging countries worldwide, including Indonesia, to be motivated to accelerate the provision of infrastructure facilities. One of the infrastructures that continues to be improved is toll roads, and a design and build contract...
Proceedings Article
Contract Analysis for Design and Build Lump Sum Price
(Case Study: Kuala Tanjung – Inderapura Toll Road Section 2)
Cut Riska Irnanda, Isfenti Sadalia, Nazaruddin
A toll road is one of the National Strategic Projects with complete problems and needs highspeed performance during construction. So, contract construction that is usually applied to these projects is design and build contract. Furthermore, best practice for Design and Build is combined with Lump Sum...
Proceedings Article
The Efficiency of Project Planning in IT Service Provider Using Traditional Methods, and CPM
A Comparative Study
Alexander Tan, Isfenti Sadalia, Rulianda Purnomo Wibowo
This research was conducted in an IT service provider that provides the installation of information systems for customers. Planned projects often did not meet their target set by both provider and customer. For example, an SAP project that was set to be completed in six months was delayed until two years...
Proceedings Article
HIT Institutionalization During the Covid-19 Turbulence
Muhammad Izharuddin, Jeng-Chung Chen, Badri Munir Sukoco
Implementing health information technology (HIT) is one strategy to reduce healthcare costs. However, realizing it remains a struggle. We strive to better understand the utilization of HIT within healthcare organizations by using an institutional theory and environmental turbulence. We used survey data...
Proceedings Article
The Impact of Firm Size and Market Concentration on Firm Productivity
Evidence from Indonesian Manufacturing
Suyanto Suyanto, Yenny Sugiarti, Cynthia Yohanna Kartikasari
This study investigates the impact of firm size and market concentration on firm productivity in Indonesian manufacturing. Firm size has been enduring interest in studies on firm productivity as the impact can be positive or negative. On the other hand, market concentration has increasingly been a key...
Proceedings Article
Multi-objective Location-Transportation Problem for Relief Distribution
A Case Study of Mount Bromo Eruption
Joniarto Parung, Amelia Santoso, Dina Natalia Prayogo, Felita Griselda, Adi Tedjakusuma
The problem that is often encountered in every natural disaster is material damage and even loss of life; thus, systematic steps to reduce or prevent the impact of disasters are needed. A quick response is the main thing to carry out disaster management when a disaster occurs. The steps taken are mobilizing...