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Marketing Communication Strategies to Attract Consumer Interest During the Covid-19 Pandemic in Halfway Puri

Kevin Satriawan, Wulan Purnama Sari
During the Covid-19 pandemic, many affected businesses experienced difficulties until some went bankrupt, especially in the food and bar business. This Halfway Puri provides an example of relying on social media as a promotional tool and informing the broader community that Halfway Puri is free from...
Proceedings Article

Research on Edge Detection Algorithm in Digital Image Processing

Wen-kui Zheng, Kun Liu
The image has many features, among which the edge is one of the most basic one. The purpose of edge detection is to obtain accurate edge positioning, which plays a vital role in computer vision and image analysis. Great detection of the image can also effectively suppress the generation of noise. There...
Proceedings Article

Gravitational search algorithm with Gaussian process for lithium-ion batteries state of health (SOH) estimation

Jing Ye, Santong Zhang, Wei Yang
State of health (SOH) estimation plays a significant role in battery prognostics. In this paper, Gaussian Process Regression (GPR) is used as a data-driven approach to perform SOH estimation, which supports uncertainty representation and management. At present, the hyper- parameters of GPR are optimized...
Proceedings Article

Research on Cloud Computing Network Architecture Based on SDN Technology

Weibo Li
Traditional internet data center is shifted to cloud computing data center with rapid development of mobile Internet and cloud computing currently. Cloud computing network burden is aggravated as a result. More optimal cloud computing network architecture is required for replacing traditional cloud computing...
Proceedings Article

Influence of Strength Match on WELDOX960 Steel Weld Microstructure

Xiao Ding, Zhi-Ling Wang
WELDOX960, as low-alloy high-strength steel in new generation, is widely used in construction machinery and other heavy-duty field. In the paper, mixed gas shielded arc welding is adopted for multi-pass welding on low alloy high strength steel WELDOX960. Different intensity match methods are adopted...
Proceedings Article

Fault Diagnosis of Complex Electric Power System Using the Improved Grey Incidence Degree Model

Xin Ren, Yuan Li, Tie-Ying Wu, Sheng Qu, Li Ma
The fault diagnosis of complex electric power systems in marine is very complex and hard, in order to prohibit or further reduce the misoperation after the faults occurring of complex electric power system, the model based on weighted degree of grey incidence of optimized entropy and fault diagnosis...
Proceedings Article

Design and Development of an Autonomous Fire-Fighting Robot Using GSM Communication

Md. Rony, Sonjoy Prosad Shaha, Shafayat Yeamin Jian, Amir Hamja, Mohammad Abdulla, Kawsar Rahman Arnob
Fire accidents are serious life, property, and environmental hazards, and fire-fighting operations tend to put people in risky situations, particularly in hot or confined spots such as factories and narrow corridors of buildings. To address these issues, this paper documents the design and development...

Mobile-based Thematic Learning Materials with Self-Regulated Learning Models in Wired Area Network Subjects to Grow Student Interest at SMK Malang

Gres Dyah Kusuma Ningrum, Hakkun ElmunsYah, Hilga Damayanti, Azhar Ahmad Smaragdina, Ahmad Mursyidun Nidhom, Dila Umnia Soraya
Thematic learning is learning while doing something by being able to relate it to everyday life. In some SMKs, in the delivery of material, they still apply the lecture method and the teaching materials used are still in the form of School Work Sheets (LKS) which students find less interesting and tend...

Motives of Enterprise Mergers and Acquisitions and Short-term Market Effects: An Empirical Analysis of Siemens Healthineers’ Case

Jierong Zhang
Mergers and acquisitions (M&A) play an important role in promoting the strategic transformation and market expansion of enterprises. However, judging from the results, the performance of many enterprises after M&A fails to meet expectations, and even brings certain losses. Firstly, this paper...

Review of New Yacht Safety Management Regulations

Chuanfeng Zhou
The New Yacht Safety Management Regulations, on the basis of the 2009 edition of The Yacht Safety Management Regulations, has modified and deleted some outdated regulations that hinder the development of the yachting industry. The main modifications and changes are reflected in the changes in the way...
Proceedings Article

Simulation Optimization Research on Logistics Distribution Center Picking Operation

Ke Wang, Xuejie Wang
Modern logistics simulation technology is basis on the computer science and electronic technology, combined with the traditional mechanical. On the terms of Management and control of the logistics system, logistics system simulation can reproduce not only the operation of the logistics system but also...

Application of the "Ideal Types" Methodology of M. Weber in Modern Biopolitics

Sergey Nekrasov, Nina Nekrasova, Andrey Nekrasov, Valeriy Remarchuk
The article reviews the methodology of "ideal types" proposed by M. Weber to the analysis of political relations and the transition to biopolitics. It is noted that M. Weber considered the types of political actions as a form of domination and subordination. Three types of political forms that M. Weber...

Reception of Students to a Collection of Short Stories with the Theme of Kompas Social Dynamics in 2021 to Improve Moral Education in High School

Maya Krisna Ari Murti, Miftakhul Huda, Main Sufanti
Purpose: This research was conducted to find out the reception of SMA Negeri 1 Ngawi students to a collection of short stories with the theme social dynamics chosen by Kompas in 2021 where this is used as a guide to improving moral education in high school. Methodology: The method used in...

Research on the Mechanism of Knowledge Transmission in College Classroom Based on Knowledge Potential Difference

Shifei Li, Dangwei Wang, Chan Zhan, Lin Zhang, Long Ma, Zhen Liu, Liang Huang, Chan Zhou, Yang Liu
In view of the specific scenes of knowledge dissemination in college classrooms, the concepts of knowledge potential and knowledge potential difference are introduced, and the knowledge dissemination mechanism in college classrooms based on knowledge potential difference is put forward through an in-depth...

The Readiness of Human Resources and the Challenges in Implementing the MBKM Program

Moon Hidayati Otoluwa, Rosalin Tanaiyo
This study aims to determine the readiness and the challenges of human resources in implementing the MBKM program, using a qualitative descriptive method as a guide in this research process. This study involved several lecturers, teachers participants being observed, filling out questionnaires, and interviewing...

New Trends and Technologies in Facilities Management in China: The Dual Impact of Environmental Protection and Digitalisation

Qi Wu
This article analyses the current state of facilities management in China, highlighting the importance of facilities management while focusing on the challenges it faces. The paper discusses emerging trends and technologies such as sustainability and efficiency, the use of IoT technologies, the shift...

Franchise Dispute Resolution Through International Arbitration

Ni Nyoman Muryatini, Anak Agung Sagung Laksmi Dewi, Kade Richa Mulyawati
Franchising is a method of product and service distribution that allows an independent business owner (the franchisee) to purchase the right to market goods and services under a parent company’s brand name and to use the franchisor’s operational network of outlets. The concept of resolution of franchise...

Survival Under Anarchic System: Realism, Liberalism and China–US Relations

Senjia Liu, Yuhe Yu, Sicheng Wu, Qinglin Yao
The controversy between the Chinese government and the US government has intensified recently then this article aims to expound such conflict. The methodology used is realism and liberalism which are two most important interpretive method of international relations through which it comes to the conclusion...
Proceedings Article

Evaluation on the Development Levels of the Low-carbon Cities in Hunan Province Based on AHP and TOPSIS

Yuxiang Yang
The AHP(analytic hierarchy process) and TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) are applied to evaluate low-carbon urban development level of 14 prefecture-level cities in Hunan province. These methods not only have various advantages of analytic hierarchy process and...

Design on Data Storage Structure for Course Management System

Ma Li
Curriculum management is an important function of educational administration system. The traditional curriculum management has many disadvantages. It is difficult to meet the needs of the information age. In this paper, based on the Sybase database management system design, to lay the foundation for...

Applied Undergraduate Colleges and Universities Computer Skilled Personnel Training Mode Analysis

Shijuan Gao
At present, the computer professional universities students' employment situation is not optimistic, according to the current social demand for computer talents and analyzes the current problems in the teaching of computer professional education, computer skills in applied undergraduate colleges cultivate...
Proceedings Article

Finite Element Simulation Analysis for Concrete Arch Dam of Menkanshao Reservoir

Keding Liu
The loads on the arch dam and the materials physical properties of the dam and the bedrock are uncertain, and can be described with random variable. Due to the huge volume, the complex structure of the dam and excessive random variable, the static analysis of the dam is difficult. The dam is a higher...

Research on Path Selection and Efficiency Evaluation of Accounting Informatization in China

Lining Lai
The economic benefits of enterprises is the core of enterprise accounting informatization implementation, which directly decide mode selection and implementation of enterprise accounting information and affect the long-term development of the enterprise and the prosperity of social economy. Therefore,...

Volunteer Activity: The Way to Cultivate College Students’ Public Spirit

Dongfeng Tong
Volunteer activities for college students as the most common project for colleges and universities in our country carrying out cultural cultivation and playing a role of social support for college students, has been developed to a more mature volunteer service mechanism. As the core connotation of volunteer...

Research on Regional Sharing Platform System of Economic Management Experimental Teaching Resources

Yun Zong, Xuejian Huang, Gensheng Wang, Xiaofang Wu, Xiangliang Hu
Resource sharing is an effective way to solve the imbalance of experimental teaching resources between universities. Through the analysis of the current situation of resource sharing in experimental teaching, the problems and causes of resource sharing are summarized. Therefore, we put forward a regional...

A Brief Analysis of Innovative Spirit and Practical Ability Training in Junior High School Mathematics Teaching

Xia Zhao
Effective methods of training innovative spirit and practical ability in junior high school mathematics teaching are as follows: creating independent learning situation, building pleasant teaching atmosphere, cultivating students' sense of success, constructing effective problem contexts, encouraging...

Fuzzy Model of Digital Assessment of Donation Systems’ Level in COVID-19

D.M. Nazarov
The digitalization of the healthcare system, consisting of the use of digital tools in patient treatment procedures, takes the donation system and the Blood Service to a new level of development. The most important components of the donation systems’ management are digital models that reduce the role...

The Correlation Among Communication Apprehension, Willingness to Communicate and Speaking Ability of the Ninth Grade Students of SMP Negeri in Banyuasin I

Marlia Fitriana, Indawan Syahri
The correlation between communication apprehension, willingness to communicate, and speaking ability of ninth grade students at SMP Negeri in Banyuasin I was studied in this study. The research sample for this study consisted of 63 ninth-grade students from SMP Negeri in Banyuasin I in the academic year...

Consumer Scene Interactive Social Emotional Marketing: The Triple Dimension of Webcasting with Goods

Wang Xia, Kaderya Arken
With the development of livestreaming technology and the livestreaming industry, network anchors are no longer limited to obtaining income through livestreaming interaction with fans and receiving virtual gifts, but develop into livestreaming with hosts. Affected by the COVID-19 epidemic, live streaming...

The “Speed and Passion” of the Short Video Era

A Qualitative Study Based on Time Anxiety of Contemporary Youth

Xiaotong Tan, Mengyao Hu
The further development of new media has become the era of short videos. Short videos are characterized by their short duration and a large amount of information. The time spent on short videos is as fast as the racing experience, just like the speed experience in The Fast and Furious. In using short...

Impact Of Knowledge Sharing on Innovative Behavior and Competitive Behaviors with Competence as Mediator in the State High School of the City of Payakumbuh

Gina Erwita, Syahrizal
Innovative behavior is a phenomenon in the world of education in which a teacher must adapt to an ever changing environment, accompanied by competitive behaviors that require the competence of teachers to always share knowledge. This research aims to know the impact of knowledge sharing on innovative...
Proceedings Article

Modern Electronic Warfare Signal Processing Based on Analog-to-Information Conversion

Wenzhe Wang, Hua Wu, Jiyuan He
Many problems in radar signal processing involve radio frequency (RF) signals of very high bandwidth. This presents a serious challenge to systems that might attempt to sample these signals by the Shannon/Nyquist sampling theorem. However, the information level of the signal is often far lower than the...
Proceedings Article

A Preliminary Study of Organizational Leadership Development

Yun Cheng, Linchang Wang
While organizations are running in a more complicated and ever-changing environment, the leadership development should not focus on improving the management skills of the few managerial individuals in the organization only, but cover the whole organization to develop all members’ collective capabilities...

Analysis of the Revolutionary Game Model Between Tourism Attraction and Tourism Enterprises

Wenke Wang, Ruixue Wang, Shuangyu Yang, Linxin Peng, Bin Yan
As a thriving travel business, disabled accessible tourism has been getting more and more attention from related stakeholders in the market since the introduction of its concept and its development in China. Tourism attraction and tourism enterprises are acknowledged as the stakeholders who the disabled...
Proceedings Article

Complex Dynamics in the Shen-Larter Model of Calcium Oscillations

Jianwei Hu, Huiping Fang, Wei Fang
This paper discusses the nonlinear dynamics of Shen-Larter calcium oscillation model with the center manifold theorem and bifurcation theory. A numerical approach is provided to discuss the variation in classification and stability of equilibria with parameter value. It is shown that the critical values...
Proceedings Article

Effect of Diagenesis on Reservoir Distribution in a Sequence Strati-graphic Framework: Evidence from the Feixianguan Formation (Triassic) in Tieshan District of Northeastern Sichuan, China

Yuan Huang, Mingguang Liao, Xiaodie Hu
By integrating diagenesis and sequence stratigraphy, the effect of sedimentary-diagenetic reformation on reservoir quality and distribution was investigated with in a sequence stratigraphic framework. Based on the petrological characteristics, sedimentary microfacies and logs analysis, 2 third-order...
Proceedings Article

Study on Logistics Center Location Decision Model Based on Improved Genetic Algorithm

Shujing Liu
In terms of analysis and design of logistics system, location logistics centers often need to be supported by modeling or quantitative methods. There are many ways to solve this problem, but when the scale of the problem is relatively large, these traditional methods will encounter difficulties to some...

Research Design of Intelligent Tourist Guide System and Development of APP

Kaijian Huang, Junwu Zhu
The developing tourist industry proposes higher and higher demands to the intelligent tourist guide system, which can take place of the traditional artificial guide service. Functions of intelligent automatic interpretation, real time navigation, intelligent route planning and surrounding service reminder...
Proceedings Article

Optimization and Simulation of Sorting Strategy for Distribution Center

Teng Li
Sorting operation is the key link for the distribution center operation process. Purpose of sorting is setting customers’ ordered goods correctly and quickly, so with which the efficient and feasible sorting strategy is the prerequisite of sorting efficiency. In this paper, optimization and simulation...
Proceedings Article

Analysis of the Causes and Countermeasures of Idle Warehousing Facilities in China

Tu Min
Storage is an important part of logistics composition, and warehousing facilities are important in the field of storage, which makes the problems of warehousing facilities serious in the development of the logistics. In recent years, the idle warehousing facilities have become the factor affecting the...

Indicators of Food Security in the System of Socio-Economic Diagnostics of the Region

M. E. Buyanova, E. N. Antamoshkina, T. V. Shlevkova
The article assesses the food security of the Volgograd region in 2016. For this, the author's methodology for calculating food security at the regional level is used based on the integral index - the food security index of the region. The following parameters are analyzed: the level of food independence...
Proceedings Article

Illegal Fishing Detection Based on the Anomalous AIS Signals Using Deep Learning

T. Rakesh, S. Krishna Prasath, C. Illakiyavarshini
Illegal, Unreported and Unregulated (IUU) fishing continues to harm marine ecosystems and affect global food stability. Vessels involved in such activities often hide their real movement by turning off, altering or spoofing their Automatic Identification System (AIS) signals. Detecting this type of behaviour...

The Impact of East Money Stock Forum Discussions on Stock Price Volatility

Chenbo Xu
This study examines the influence of discussions on the East Money Stock Forum (referred to as Guba) on stock price volatility, with a particular focus on the predictive power of forum posts, comments, and research reports on future stock returns. By employing a linear regression model, the analysis...
Proceedings Article

Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism

Linjun He, Changtai Lu, Zhiping Zheng, Weiyi Zhao
As a derivative of health industry, forest health and wellness tourism has proved its positive effect on nature and human body. However, there are differences between forest health and wellness tourism and traditional tourism. It is not only necessary for tourists to obtain high-quality tourism experience,...

Formulation and Antioxidant Activity of Purple Sweet Potato (Ipomoea batatas L.) Extract in Jelly Candy

Mentari, Neni Sri Gunarti, Eko Sri Wahyuningsih, Ainun Mar’atus Putri Warsito, Dyah Kharisma Ariyanti, Dinda Dinanti, Dhavid Twua Mangunsong
Purple sweet potato is a plant that having a purple pigment which is an anthocyanin pigment that functions as antioxidant. Antioxidants themselves are compounds that can inhibit free radicals. With the inhibiting oxidation reactions in easily oxidizable materials and resisting substrate oxidation due...

Factors and Causes Affecting the Development of Badminton in Xinjiang

Juerui Wang, Yiqun Liu
With the rise of badminton in Xinjiang, badminton has been well promoted and popularized in the grassroots. The population playing badminton has been doubled and redoubled. Badminton enthusiasts consider badminton as their first sport to support the badminton. School is an important platform and carrier...

Improvement of Green Suppliers’ Efficiency under GSCM

Lirong Chen, Qiang Li, Shanshan Wang
During the implementation and diffusion of the green supply chain management, researches were focused on the focal enterprises, e.g. how to select suitable green supplier, instead, our work is trying to pay attention to green suppliers on how to improve the relative efficiency under green supply chain...
Proceedings Article

Comprehensive Appraisal of Human Capital in Northern Anhui Province Based on Improved Entropy Method

G. He, L. Yang
For a region with a population of over 30 million, quality of human capital in northern Anhui province plays a pivotal role in the development of the region and even the whole province. Based on the connotation of human capital, we found it is evaluated by improved entropy method from three aspects,...
Proceedings Article

A Novel Linear Precoding Scheme for Multi-user Generalized Space Modulation System

Shunran Wang, Yanhui Lu, Shouyi Yang, Panpan Miao
In the Multi-user Generalized Spatial Modulation (MU-GSM) System, as channel gain matrix isn’t in full rank, conventional linear precoding algorithms can’t be directly applied in this system. Given this, a method called Multi-user Generalized Spatial Modulation Partial Linear Precoding (MU-GSM-PLP) is...
Proceedings Article

Failure Analysis of Slope Bolting and Shotcrete Structure under Ultimate Condition

Quanchao Bi, Mingxiu Zhang, Xuelei Wang, Qiang Rao
In the frozen area, the freeze-thaw cycle may lead to the separation of the concrete spray and the slope in the spray anchor structure, resulting in failure of the spray anchor structure.In this paper, the gravity of the spray layer itself is decomposed by the force equivalence principle and the Saint-Venant...