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3718 articles
Series: Advances in Engineering Research
Proceedings Article
Design Optimization of MBR System for Oily Wastewater Treatment in Port
Jian-Gong Wang
The optimal design of MBR system for oil film wastewater was introduced. The influence of aeration rate, aeration structure and reactor structure on the average cross flow velocity was studied. The average cross flow velocity between films was 1.25~1.28 M/s is a reasonable parameter to effectively slow...
Proceedings Article
Research on the Development Strategy of Domestic Airline Market under "The Belt and Road"
Xiaoshuo Zhao
"Belt and Road Initiative along including a total of 65 countries (including China), along the country's total population of about 4 billion 400 million, accounting for the world's total population of 60%, GDP accounted for about 30% of the world. Civil aviation is an important link in the development...
Proceedings Article
New forms of non-standard employment: aspects of renewal of the state policy of employment promotion of population
I.A. Glotova, T.Yu. Lushnikova, E.A. Saikova, N.A. Kokanov, L.N. Varankina
The paper presents new forms of non-standard employment as a result of the economy digitalization process. There are reported different approaches and points of view on non-standard employment as well as classification of main forms of such employment based on study of international and nation investigations....
Proceedings Article
Language Attitudes and Their Influencing Factors Among Expatriates in Guangzhou
Chi Zhang
This study investigates the language attitudes toward Chinese among expatriates in Guangzhou and examines the factors influencing their attitudes. Based on questionnaire data and statistical analysis, the findings indicate that expatriates generally hold a positive attitude toward Chinese, particularly...
Proceedings Article
Marketing Communications in Territorial Brand Promotion: The Regional Aspect
Elena A. Zamozhnykh, Eugene A. Pobedinskaya, Natalya Yu. Omarova
Branding has become one of the most powerful ways to develop territories. Branding tools increase recognition and attractiveness, as well as help territories to compete for the end consumer in highly competitive industrial markets. The main research purpose was to identify such effective marketing communications...
Proceedings Article
A Brief Discussion on General Education in College English Teaching
Ling Pan
General education strategy of College English is the focus of foreign language teaching in China. General education has been paid much attention by all walks of life with its humanistic thought, good divergences and comprehensive thinking. Although General education of college English in China has achieved...
Proceedings Article
Positive Study on the International Competitiveness of China’s Cotton Products
Chunxiang Liu, Yalan Gao*
In order to measure the international competitiveness of China’s cotton products, this paper carried out an empirical study by means of RCA, RTA, LnRXA, RC, IIT, EC and DRCC indexes. It also chose America, Australia, India, Greece, Brazil, Uzbekistan, Mexico, Turkey and Burkina Faso these nine cotton...
Proceedings Article
The Effect of Taobao Platform on College Students’ Purchase Intention
Wang Yu, Tatchapong Sattabut, Nusanee Meekaewkunchorn
This study explores the Taobao platform’s impact on college students’ purchasing decisions, providing strategies for enhanced user experience. Analyzing network promotion, risk perception, online word of mouth, and service quality, it identifies key factors influencing purchase intention. Results reveal...
Proceedings Article
Enterprise AI Washing Detection Method Based on Dynamic Attention Mechanism
Ying Tan, Zhanjie Wen, Haoxuan Ouyang
With the deep penetration of artificial intelligence (AI) technology across various industries, enterprises’ promotion of their AI capabilities has increasingly become a crucial means to enhance market competitiveness. However, some enterprises engage in exaggerated or even false propaganda in their...
Proceedings Article
The Optimized Fruit and Vegetable Combination for Children Aged 10–12 Years in Central Jakarta, Indonesia
Rika Rachmalina, Nur H. Utami, Hera Nurlita, Prisca P. Arfines, Tities Puspita, Sri P. H. Djaiman
Fruits and vegetables (FV) contain essential vitamins and minerals for children’s growth and development. Introduction of FV in young children can improve their preference for healthy food. The purpose of this study was to develop FV combinations based on children’s preferences and balanced diet recommendations....
Proceedings Article
Reform Exploration on Improving Students’ Application Ability through Project-Based Teaching Integrating Ideology and Politics
Take the Case of “Planning and Design of Nature Reserve” as An Example
Jing Li, Guizhai Zhang, Qiuyu He, Lihua Jiang, Peng Li, Fangzhi Wang
The construction of ideological and political education in college courses is a strategic measure aimed at fulfilling the fundamental task of cultivating with integrity. It is imperative for colleges and universities to seamlessly integrate ideological and political education into all aspects of their...
Proceedings Article
A Literature Review on the Communication of Chinese Cultural Heritage Short Videos Online
Jie Zhang
Taking short videos on China’s cultural heritage as a focal point, this study summarizes the current state of research, existing challenges, and potential solutions regarding such content in China. It identifies successful approaches for contemporary expressions of the Chinese nation’s outstanding traditional...
Proceedings Article
Features of the Transition to the Second Stage of Commercialization of Scientific Research
E. Roganova, S. Gushchin, V. Roganov, M. Chirkina, I. Gvozdyova
The article presents the results of the analysis of successful implementation by small enterprises of various projects on the commercialization of scientific research. Three enterprises LLC "Video3", LLC NPP "Kristall" and LLC "Penzaplav" were co-founders of the informal holding, whose work predetermined...
Proceedings Article
Brand Identity Relevance and Co-Existence with Star Power
Michael Adhi Nugroho, Rudy Harjanto
Advertising as the most effective promotion tool available to marketer has been employing celebrity as figure to help focus the message and eventually sells the marketer’s solution. The effectiveness of advertising to close the deal has been widely accepted by both academics and practicians alike. The...
Proceedings Article
Grey Correlation Analysis between Urbanization Rate and Household Consumption Structure within Liaoning Province
Xiao-Tong Liang, Wei-Hua Yang
The paper analyzed the level of urbanization and the trends of household consumption within Liaoning Province. Three sets of corresponding data, included the urbanization rate, rural residents' average propensity to consume and urban residents' average propensity to consume, were applied to the econometric...
Proceedings Article
Increasing Indonesian Economic Welfare Through the Promotion of Pancasila Tourism in the Covid-19 Pandemic
Windarto
Symbolically, the founding fathers have designed the concept of promoting Indonesian tourism by capitalizing on pluralism. The concept of promoting the diversity of the Indonesian nation puts forward the Five Principles, namely divinity, humanity unity, democracy, and justice. In 2009, Indonesian tourism...
Series: Advances in Engineering Research
Proceedings Article
THE ROLE OF TERMINAL 3 ULTIMATE SOEKARNO HATTA INTERNATIONAL AIRPORT IN SUPPORTING INDONESIA TOURISM DEVELOPMENT
Anita Mega Mahardani, Yasmin Nurjanah
Technology has evolved, especially in the field of air transportation. The dynamic of air transportation technology have seen through the competitions between airports all around the world, when the airports strive to serve as many passengers as possible and provide modern infrastructure along with the...
Proceedings Article
Research on intelligent recommendation system of course resources based on central enterprise training platform
Kaili Guo, Qianhui Yu, Yixing Qi, Jie Zhan, Zhuoyue Li, Guihua Lin, Kai Zhang, Ran Fang
State Grid E-learning is an online training service platform for the unified construction and promotion and application of the State Grid Corporation of China. This paper carries out research on personalized recommendation technology of courseware resources of the State Grid School, adopts hybrid Collaborative...
Proceedings Article
Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
Noé Emmanuel Del-Real-Garcia, María Eugenia Reyes-Pedraza, María Delia Tellez-Castilla
Transparent communication of public information in the health sector is essential for democratic governance, as it fosters citizen oversight, institutional accountability, and the realization of the right to health. Recent advancements in the digital government sector in Latin America have precipitated...
Proceedings Article
Study on the Land-lost Peasants’ Entrepreneurship
Huihui Yan
With the constant promotion of the urbanization,the land-lost peasants increase rapidly in China. Land-lost peasants, not only lost their social security brought by their own land, and can't get social security rights as ordinary citizens.If combined with unemployment, land-lost peasants became a new...
Proceedings Article
Merit System Principle: A Missed Opportunity for Fairness in Indonesia’s Civil Service
Sofyan, Thahir Haning, Tang Abdullah
This descriptive qualitative research aims to identifythe implementation of the merit system principle in promotions and mutations carried out in Majene Regency after changing leadership, and to propose recommendations to improve the process. The study uses primary data in the form of in-depth interviews...
Proceedings Article
Analysis of Job Satisfaction on Employee Engagement Impacted on Turnover Intentions at PT Hilti Nusantara’s Account Manager
Ariwinata, Harmein Nasution, Linda Tri Murni Maas
This research was conducted at PT Hilti Nusantara addressed at The Garden Center Building Level 3, Unit 3–11 Cilandak Commercial Estate, Cilandak KKO Street, Pasar Minggu, South Jakarta. This study aims to examine the Job Satisfaction on Employee Engagement Impacted on Turnover Intentions at PT Hilti...
Proceedings Article
The Impact of Visual Communication Design on Customer Retention Through Customer Experience in the Hotel Industry
Patricia Ariesta Hilman, Nila Krisnawati Hidayat
Many hotels still struggle to keep their Free and Independent Traveler (FIT) or individual public guests in the competitive hotel industry. During the COVID-19 outbreak, the number of FIT guests seemed low for a business hotel. Responding to the situation is crucial for a hotel to retain their existing...
Proceedings Article
Research on the Development of Street Stall Economy from the Consumer Perspective
--Taking Lianchi District, Baoding City, Hebei Province as an Example
Yingxu Shen
The street stall economy is a lively economic situation, which involves selling various goods and providing services on the streets and alleys of cities. It represents the vitality of life and the vigor of China. This article combines the national policy of boosting consumption and the lifting of the...
Proceedings Article
Investigation on Parental Involvement: A Case Study of Teaching Shanghainese in Shanghai Kindergartens
Yan-Yan Li
The aim of this study was to examine parental involvement of teaching Shanghainese in Shanghai kindergartens and to recommend the further promotion of parental involvement, in efforts to maintain and develop minority languages or Chinese dialects in China. Case study approach was used and Qing Kindergarten...
Proceedings Article
Construction and Practice of Teaching System of Animation Products Design Project of Animation Major Driven by Original Brand
Ran Zhao
In the era of cultural innovation and mass entrepreneurship, the animation products design as an integral part of the cultural and creative industries gradually gains attention with the vigorous development of China's film and television culture industry. This article illustrate the effectiveness of...
Proceedings Article
Determinants Shaping Consumer Choices in Retail Stores
Vaishali Nikalje, Shanmugam Ramar, Vineeta Agrawal
Understanding consumer behavior patterns and the factors that influence them may contribute to the revenue generation of a business. The purpose of this study is to identify the variables that influence consumers’ purchasing decisions and how they perceive important elements such as cost, location, promotion,...
Proceedings Article
On Platform Construction of English Vocabulary Learning in Higher Vocational Colleges Based on Mobile Micro Learning
Dan Peng
As a public basic course, College English in higher vocational colleges nowadays is faced with many problems like students' low quality and lack of interest in English. Vocabulary learning, as a crucial part in College English, is especially obsessed by such problems. Considering the limited time in...
Proceedings Article
The Enlightenment of Rogers' Psychological Counseling Thought on College Student Work
Ming Wang, Jing Liu
This paper focuses on the idea of "whole person development" from the perspective of "people-centered" psychology expert Rogers. From the concept of attaching great importance to the development of relationship between people, this article deeply expounds how the extremely important consulting relationship...
Proceedings Article
The Unique Role of Realistic Reproduction in Sports Poster Design
Shanshan Zhao
By studying the application and unique role of realistic representations in sports poster design, the cultural value and social influence of sports posters are fully exerted, especially in the prosperity and development of socialist culture with Chinese characteristics, and thus the promotion of Chinese...
Proceedings Article
Ecuador: Journalistic Ethics and Freedom of Expression at a crossroads
Saudia Levoyer
This work is a current diagnostic study of journalistic ethics, involving three hundred journalists from Ecuador. They described the environment in which they perform their activities and the ethical difficulties these conditions provoke. Compliance with ethical principles based on their self-regulations...
Proceedings Article
Analysis of the Effect of Promotion and Product Innovation on Consumer Purchase Decisions in Digital Technology-Based Micro and Small Enterprises in Padang City
Ramadhania Ramadhania, Yuda Delprima Candra, Sepris Yonaldi, Dessy Kurnia Sari
The purpose of this study was to determine and analyze the effect of product promotion and innovation on consumer purchasing decisions for micro and small businesses based on digital technology in Padang City. The research method used is a quantitative approach. The sampling technique used is non-probability...
Proceedings Article
Research Strategies for the Development of Rural Life Insurance in Shandong Province
Shuzhi Yao, Duanyang Geng
This article mainly studies the development and research strategies of rural life insurance in Shandong Province. Through research and analysis, life insurance is becoming increasingly popular in rural areas, making it easier to sell. The importance of rural life insurance is determined by consulting...
Proceedings Article
Escaping the “Perfect Woman”: Reflections on and Resistance to Traditional Gender Roles by Female Lawyers in First-Tier Cities
Xinyu Li
Against the background of modernization of Chinese society and the increasing participation of women in the profession, more and more female lawyers have gradually emerged in the legal profession as a traditionally “male-dominated” field. However, they still face gender bias, promotion barriers, and...
Proceedings Article
Research on Promotion and Development of Deliberative Democracy with Chinese Characteristics
QiYuan Hou
Deliberative democracy with Chinese characteristics is an important form of socialist democracy. The development of deliberative democracy with Chinese characteristics is an important part of our democratic political construction. The basic approach is to improve the basic form of the deliberative democracy...
Proceedings Article
Literary Geography's Contribution to Teaching Chinese to Speakers of Other Languages under the Background of "Belt and Road"
Jianjun Kang, Li Hou
The promotion of teaching Chinese to speakers of other languages can’t be separated from the support of traditional Chinese culture. As an emerging interdisciplinary subject, literary geography provides content such as natural environment, mountain scenery, human geography, philosophical thinking, human-land...
Proceedings Article
Industry-Education Integration and Collaborative Talent Cultivation: Innovative Practical Teaching in Product Design Curriculum Design
Xiaoshu Deng
Under the background of industry-education integration, the demand for innovative practical abilities in cultivating product design professionals has intensified. As a critical component of practical teaching, the curriculum design of product design plays a pivotal role in achieving educational objectives....
Proceedings Article
The Effectiveness of Social Media in Increasing Health Awareness Among Users of Telmed FKUB’s Social Media Application
Danik A. Purwantiningrum, Indriati D. Rahayu, Wike A. Cahayani
Although there are certain benefits to using social media for health communication, the accuracy and dependability of the information shared must be managed. This study’s major goal was to assess how effective online health initiatives run on Telmed FKUB’s social media were at increasing users’ awareness...
Proceedings Article
The Winning Combination: Low Bonus Packs and High Price Discounts Lead to Positive Consumer Attitudes
Aji Salman Fauzan, Chairy
Seeing the changes that have occurred to consumers, business actors should always update their ways of making offers to consumers. This study aims to determine consumer attitudes towards the offer of a product with two types of offers made together, namely bonus packs and price discounts. This study...
Proceedings Article
The Effects of Mandarin Promotion Policy on Students’ Academic Achievements in Minority Regions
Shangyi Li
Mandarin promotion policies are an important part of the Chinese constitutional system. Previous research has examined language policies, mother tongue inheritance, and common language promotion across the globe. However, no previous study has systematically reviewed the effects of the Mandarin promotion...
Proceedings Article
Impulse Buying Behavior Among Female Shoppers in Shopee: Effects of Price, Hedonic Shopping Motivation, Utilitarian Shopping Motivation and Promotion
Yunita Kristin Hutagaol, Rahmat Hidayat
This study aims to analyze impulse buying behavior among female shoppers in the Shopee application: the effects of price, hedonic shopping motivation, utilitarian shopping motivation and promotion. This study uses a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS)...
Proceedings Article
Research on the Influence of Digital Inclusive Finance on the Profits of Commercial Circulation Industry Empirical Analysis Based on China’s Provincial Panel Data
Xinyi Du
In recent years, the wave of digitalization has swept the world and gradually penetrated into the commercial and trade circulation industry. With the development of financial technology, such as big data and blockchain are favored by financial institutions with the advantages of lower acquisition costs...
Proceedings Article
Application on "6s"Management Model of Information and Communication safety Management
Fangfang Dang, Shiwen Wang, Peng Cui, Lin Mei, Lei Zhu, You Sun
With the promotion of network safety, information management and electric power industry information, information and communication safety has become an important part of power system network safety and the safety requirements of electric system information has improved constantly. Through expounding...
Proceedings Article
Consumers attraction to the crowdfunding of innovative products in digital era
O. Firsanova, V. Baykov
The promotion of innovative products in the Internet requires the constant updating of content, which eventually loses its relevance. For the modern BtC market, crowdfunding, as a model of searching for a project investments based on non-financial rewards for consumers, becomes more and more popular....
Proceedings Article
Research on the Promotion Strategies of Putuo Guanyin Cake in the New Media Era
Tianer Meng, Hang Sun
As a characteristic traditional delicacy from Putuo Mountain in Zhoushan, Zhejiang Province, Putuo Guanyin Cake boasts strong local features and healthy attributes. By analyzing its market status and existing shortcomings, this paper proposes market promotion strategies in the new media era, including...
Proceedings Article
Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective
Jiayi Chen, Hongmei Wang, Mingnan Wang
The impacts of COVID-19 on supply chain system have been dramatic, reflecting that most supply chains both in China and across the world were insufficiently resilient when facing with multiple risks and changes in supply and demand. The pandemic itself and the strategies that organisations and firms...
Proceedings Article
Study on the Police Occupational Ethics Education in New Era
Hua Han
In the new era of socialism with Chinese characteristics, the police occupational ethics education is faced with new requirements: new demands arising from the changes of social environment, new requirements coming from the concept of law-based governance, new perspective caused by the police individual...
Proceedings Article
Factors Affecting Consumers’ Purchasing Behaviours in Live Streaming E-Commerce: A Review
Lingfei Liu
Live streaming e-commerce is a new shopping mode in recent years. It has taken off in a big way and become an indispensable part of online shopping among many consumers. Based on the current development status of live broadcast, this paper sorts out and summarizes the literature from four factors that...
Proceedings Article
Role of Dance in Art Therapy for University Students
Tuo Huang, Xiaoxi Fan
Dance therapy is a treatment method that promotes mental health through artistic expression involving physical movement. This study deeply examines the mechanisms by which dance therapy contributes to mental health education among university students. It analyzes the positive role of nonverbal emotional...
Proceedings Article
Teacher’s and Learners’ Perceptions of Learner Autonomy in EFL Context
Sulistia Ningsih
Learner autonomy places important role in language learning because it promotes independent role to increase the learning progress as well as learning achievement; thus, the purpose of this study was to analyse teachers’ and learners’ perception of learner autonomy in their classroom practice, especially...